{"id":1072,"date":"2012-05-20T04:24:51","date_gmt":"2012-05-20T11:24:51","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1072"},"modified":"2013-11-11T05:23:24","modified_gmt":"2013-11-11T12:23:24","slug":"digital-m","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/digital-m\/","title":{"rendered":"Ho\u015fgeldin Digital M"},"content":{"rendered":"

\"\"Digital M… Mynet\u00a0ve Medyaguru\u00a0sat\u0131\u015f organizasyonlar\u0131ndaki g\u00fc\u00e7lerini “Digital M”\u00a0<\/strong>\u00e7at\u0131s\u0131 alt\u0131nda birle\u015ftirdi.\u00a0Mynet’in t\u00fcm reklam envanteri art\u0131k Digital M \u00fczerinden ilerleyecek.
\nDigital M Network \u00e7at\u0131s\u0131 alt\u0131nda Display, Video, Sosyal Medya, In-Text,\u00a0Mynet \u00fcr\u00fcnleri gibi bir\u00e7ok ba\u015fl\u0131k mevcut. Sistemde,\u00a0mobil \u00fcr\u00fcnler ve aplikasyonlar,\u00a0web dizileri (Webisode), premium video\u00a0i\u00e7erikleri, diziler, Facebook oyunlar\u0131, tematik kanallar,\u00a0Twitter projeleri ve 360 derece reklam projeleri vb… gibi bir\u00e7ok \u015fey yer al\u0131yor.<\/p>\n

Digital M Network
\n<\/strong>Network\u00fc olu\u015fturan ilk madde (1)Display<\/strong>. Bu kategoride Mynet Servisleri, iVillage, Askmen, Mybilet, Fe\u015fmekan, Afiyetle, Fixoyun, Hocam ve Haber3 gibi bir\u00e7ok site mevcut.<\/p>\n

Di\u011fer bir network ise son y\u0131llarda h\u0131zla rakamlar\u0131 artan (2)Video<\/strong>. Mynet Video, Hocam, Siz.net ve ge\u00e7ti\u011fimiz g\u00fcnlerde lansman\u0131yla g\u00fcndeme gelen, premium i\u00e7erikleri tematik kanallar\u0131 ve web dizileri ile ilk 5 g\u00fcn i\u00e7erisinde 8 milyon izlenmeye ula\u015fan Sebastiyan. Muhte\u015fem Y\u00fczy\u0131l, Kurtlar Vadisi ve 60’\u0131n \u00fczerindeki dizi say\u0131s\u0131 ile T\u00fcrkiye’nin ilk yasal spor, dizi ve tv programlar\u0131 yay\u0131n platformu. (Sebastiyan ile ilgili daha \u00f6nce yazm\u0131\u015f oldu\u011fum yaz\u0131ya buradan<\/a> ula\u015fabilirsiniz.) Digital M’de Webdizisi (Webisode) ba\u015fl\u0131\u011f\u0131 alt\u0131nda birbirinden kaliteli i\u00e7erikleri g\u00f6rmek m\u00fcmk\u00fcn. MenEMen gibi 3 \u00f6d\u00fcll\u00fc bir yap\u0131t, Feyyaz, Paradoks, BatesMotelPro gibi birbirinden farkl\u0131 i\u00e7erikli webdizi kanallar\u0131…
\nT\u00fcm webdizilere \u00fcr\u00fcn yerle\u015ftirme se\u00e7ene\u011fi de sunulan sistemde, TV dizilerine de DPP Digital Product Placement yani dijital \u00fcr\u00fcn yerle\u015ftirme de yap\u0131labilmekte. K\u0131sacas\u0131 Digital M webdizi projeleri ve deneyimleri ile “Webisode’lar\u0131n T\u00fcrkiye’deki \u00f6nc\u00fcs\u00fc”.<\/p>\n

Gelelim network\u00fcn di\u011fer bir b\u00f6l\u00fcm\u00fc olan neredeyse hemen hemen herg\u00fcn heryerde duydu\u011fumuz kavram (3)Sosyal Medya<\/strong>‘ya… Bu alanda da farkl\u0131 projeler mevcut. Takip\u00e7i say\u0131lar\u0131 2 Milyonu a\u015fan fenomenler ile Twitter Seeding uygulamalar\u0131, (Pucca, CeriLevis, BeyinsizAdam, MesutBahtiyar gibi…), Celebrity \u00fcnl\u00fcler ile Twitter seeding \u00e7al\u0131\u015fmalar\u0131, TweetTalk ve Facebook InGame kurgular\u0131. LinkedIn, Facebook ve Twitter. Di\u011fer bir network alan\u0131 ise (4)In-Text<\/strong> (Adklik, 3D Richmedia, QR Code vs…) uygulamalar\u0131. Payla\u015fmak istedi\u011fim son detay ise ise trafikte YouTube’u yakalam\u0131\u015f olan (5)Mynet \u00fcr\u00fcnleri<\/strong>. Haber, Finans, Spor, Fe\u015fmekan, Birbak, Sinema ve di\u011ferleri…<\/p>\n

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Teknolojiler<\/strong>
\nDigital M’in online d\u00fcnyas\u0131nda her\u015fey takip ediliyor ve raporlan\u0131yor. AdOcean, Adklik, VideoPlaza ve SAM(SocialAdManager). VideoPlaza \u00f6rne\u011fini payla\u015fmam gerekirse IAB’nin video reklam end\u00fcstri standartlar\u0131na (VAST\/VPAID) uygun ve hali haz\u0131rdaki b\u00fct\u00fcn \u00f6nemli video ara\u00e7lar\u0131na ve platformlar\u0131na (Flash, HTML5, iOS, Android, Samsung Smart TV, IPTV vs.) hizmet vermekte.<\/p>\n

Rakamlarla Mynet
\n<\/strong>-Facebook \u00fczerinde 9 Milyon aktif kullan\u0131c\u0131
\n-Ayl\u0131k 163 Milyon video izlenme
\n%73.8 Eri\u015fim
\n-Kullan\u0131c\u0131 ba\u015f\u0131na ortalama ziyaret s\u00fcresi 91 dk.
\n-Google ve Facebook’un ard\u0131ndan pazar\u0131n en b\u00fcy\u00fck 3. oyuncusu. YouTube bile ge\u00e7erek \ud83d\ude42
\n-42 Milyon UV, 2.1 Milyar PV
\n(Kaynak:ComScore ve Gemius)<\/em><\/p>\n

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Digital M… Mynet\u00a0ve Medyaguru\u00a0sat\u0131\u015f organizasyonlar\u0131ndaki g\u00fc\u00e7lerini “Digital M”\u00a0\u00e7at\u0131s\u0131 alt\u0131nda birle\u015ftirdi.\u00a0Mynet’in t\u00fcm reklam envanteri art\u0131k Digital M \u00fczerinden ilerleyecek. Digital M Network \u00e7at\u0131s\u0131 alt\u0131nda Display, Video, Sosyal Medya, In-Text,\u00a0Mynet \u00fcr\u00fcnleri gibi bir\u00e7ok ba\u015fl\u0131k mevcut. Sistemde,\u00a0mobil \u00fcr\u00fcnler ve aplikasyonlar,\u00a0web dizileri (Webisode), premium video\u00a0i\u00e7erikleri, diziler, Facebook oyunlar\u0131, tematik kanallar,\u00a0Twitter projeleri ve 360 derece reklam projeleri vb… gibi bir\u00e7ok […]<\/p>\n","protected":false},"author":1,"featured_media":1074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[1,83,254],"tags":[253,641,251,224,252,255],"class_list":["post-1072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-internet-2","category-internet-reklamciligi","tag-digital-m","tag-internet-reklamciligi","tag-medyaguru","tag-mynet","tag-mynet-reklam","tag-sebastiyan"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1072"}],"version-history":[{"count":41,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1072\/revisions"}],"predecessor-version":[{"id":2640,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1072\/revisions\/2640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1074"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}