{"id":1115,"date":"2012-04-03T08:12:36","date_gmt":"2012-04-03T15:12:36","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1115"},"modified":"2013-11-11T05:23:39","modified_gmt":"2013-11-11T12:23:39","slug":"turkiyeden-twitter-manzaralari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/turkiyeden-twitter-manzaralari\/","title":{"rendered":"T\u00fcrkiye’den Twitter Manzaralar\u0131"},"content":{"rendered":"

\"\"Twitter art\u0131k t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye’de de \u00e7ok yo\u011fun bir \u015fekilde kullan\u0131l\u0131yor. Twitter i\u00e7in “gereksiz” ya da “140 karaktere ne yaz\u0131labilir ki?” diyen herkes \u015fu s\u0131ralar twitter\u0131 kullanan birer \u00fcye. Sanat\u00e7\u0131lar, oyuncular,\u00a0\u00a0futbolcular, TV programc\u0131lar\u0131 ve internet ile ilgili hemen hemen herkes… Reklam ve gelir modellerini yeni yeni olu\u015fturmaya ba\u015flayan 150 milyon Dolar cirolu Twitter’a, son 3 ay i\u00e7erisinde sadece T\u00fcrkiye’den 150 milyon T\u00fcrk\u00e7e\u00a0Twitter iletisi g\u00f6nderildi. Bu gelir modellerinin entegrasyonu s\u00fcrecinde Twitter her\u00a010 Tweet iletisi kar\u015f\u0131l\u0131\u011f\u0131nda T\u00fcrkiye’den 4.3 kuru\u015f kazand\u0131. Bu rakam da g\u00fcnl\u00fck olarak 4.080 dolar civar\u0131na denk geliyor. Y\u0131ll\u0131k T\u00fcrkiye’den kazan\u00e7 ortalamas\u0131 2.4 milyon dolar\u0131 bulan sistemde, T\u00fcrk \u00fcyelerin toplam\u00a0de\u011feri ortalama 64 milyon dolara denk geliyor.<\/p>\n

Ara\u015ft\u0131rma \u015firketi Monitera’n\u0131n yapm\u0131\u015f oldu\u011fu “T\u00fcrkiye Twitter Profili” \u00e7al\u0131\u015fmas\u0131ndan ilgin\u00e7 ve g\u00fczel veriler \u00e7\u0131km\u0131\u015f durumda. Monitera ve birden \u00e7ok kaynaktan toplam\u0131\u015f oldu\u011fum bilgileri payla\u015fmak istiyorum.<\/p>\n

T\u00fcrkiye Twitter Profili
\n<\/strong>(Ara\u015ft\u0131rma son 3 ayda g\u00f6nderilen 150 milyon T\u00fcrk\u00e7e Twitter iletisinin incelenmesine dayan\u0131yor.)<\/p>\n

– T\u00fcrkiye’de toplamda 7.2 milyon tekil \u00fcye bulunmakta. Bu say\u0131n\u0131n 5.3 milyonu Twitter\u0131 aktif olarak kullan\u0131yor.
\n– G\u00fcnde ortalama 1.7 milyon T\u00fcrk\u00e7e ileti g\u00f6nderilen sistemde, her saniye 20 adet tweet at\u0131l\u0131yor.
\n– T\u00fcrkiye demografisi %53 erkek, %47 kad\u0131n.
\n– En aktif \u015fehir \u0130stanbul ve ortalama takip\u00e7i say\u0131s\u0131 151. \u0130stanbul’u %13 ile Ankara, %11 ile \u0130zmir takip ediyor. %10 baraj\u0131n\u0131 ge\u00e7en bu 3 il, ge\u00e7enlerde Twitter’\u0131n bunu dikkate alarak Trending Topics (TT) listesinde bu alt k\u0131r\u0131l\u0131ma gitmesini sa\u011flad\u0131. (\u0130stanbul, Ankara ve \u0130zmir)
\n– Cuma en aktif g\u00fcn, saat 21:00-22:00\u00a0aras\u0131 ise Twitter\u0131n g\u00fcnl\u00fck olarak en yo\u011fun\u00a0olarak kullan\u0131ld\u0131\u011f\u0131\u00a0saatler.
\n– T\u00fcrkiye’de Twitter’a %59 mobilden, %41 oranda ise internet sitesinden ula\u015f\u0131l\u0131yor.
\n-Er\u015fimde kullan\u0131lan cihazlara gelince, %45 Blackberry, %27 iPhone ve %14 ile\u00a0Android i\u015flemcili cihazlar ilk \u00fc\u00e7 s\u0131ray\u0131 al\u0131yor. Mesai saatleri i\u00e7erisinde Blackberry\u00a0cihaz\u0131n\u0131 kullanarak Twittera giren ki\u015filerin oran\u0131 ise %52. Bu rakam\u0131 g\u00f6z \u00f6n\u00fcnde bulundurursak kurumsal \u00e7al\u0131\u015fanlar\u0131n yo\u011funlu\u011fu dikkati \u00e7ekiyor. \u0130\u015f stresinden bunalan ya da arkada\u015flar\u0131yla payla\u015famad\u0131\u011f\u0131 detaylar\u0131 ki\u015filer Twitterda payla\u015f\u0131yorlar.
\n– Genellikle T\u00fcrk\u00e7e iletiler 64 karakterden olu\u015fuyor.
\n– Son bir bilgi ise, Twitter d\u00fcnyada\u00a07. y\u0131l\u0131na\u00a0140 milyon aktif kullan\u0131c\u0131 ile giriyor…<\/p>\n

Bakal\u0131m Twitter ilerleyen g\u00fcnlerde, reklam ve gelir modellerini\u00a0nas\u0131l \u015fekillendirecek?<\/p>\n

“Bol c\u0131v\u0131ldamal\u0131 g\u00fcnler… :)”<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Twitter art\u0131k t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye’de de \u00e7ok yo\u011fun bir \u015fekilde kullan\u0131l\u0131yor. Twitter i\u00e7in “gereksiz” ya da “140 karaktere ne yaz\u0131labilir ki?” diyen herkes \u015fu s\u0131ralar twitter\u0131 kullanan birer \u00fcye. Sanat\u00e7\u0131lar, oyuncular,\u00a0\u00a0futbolcular, TV programc\u0131lar\u0131 ve internet ile ilgili hemen hemen herkes… Reklam ve gelir modellerini yeni yeni olu\u015fturmaya ba\u015flayan 150 milyon Dolar cirolu Twitter’a, […]<\/p>\n","protected":false},"author":1,"featured_media":1131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[226,83,254],"tags":[267,264,266,204,265],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-internet-2","category-internet-reklamciligi","tag-trending-topics","tag-turkiye","tag-tweet","tag-twitter","tag-twitter-turkey"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":21,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"predecessor-version":[{"id":2643,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions\/2643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1131"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}