{"id":1142,"date":"2012-04-06T07:17:14","date_gmt":"2012-04-06T14:17:14","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1142"},"modified":"2013-11-11T05:23:32","modified_gmt":"2013-11-11T12:23:32","slug":"2011-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2011-dijital-reklam-yatirimlari\/","title":{"rendered":"2011 Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

\"\"Dijital t\u00fcketim artt\u0131k\u00e7a ayn\u0131 paralelde dijital reklam harcamalar\u0131 da art\u0131yor. Sekt\u00f6r \u00e7ok h\u0131zl\u0131 bir \u015fekilde geli\u015firken, \u015firketlerde online harcamalara ayr\u0131lan b\u00fct\u00e7eler, g\u00fcn ge\u00e7tik\u00e7e daha b\u00fcy\u00fck paylar al\u0131yor. “En h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6r” \u00fcnvan\u0131n\u0131 koruyan internet mecras\u0131 i\u00e7in IAB T\u00fcrkiye 2011 Dijital reklam yat\u0131r\u0131mlar\u0131 raporunda, internet harcamalar\u0131n\u0131 721 Milyon TL olarak a\u00e7\u0131kland\u0131. Daha \u00f6nce “2012 internet \u00f6ng\u00f6r\u00fcleri” ile ilgili yaz\u0131m\u0131 burada <\/a>yay\u0131nlam\u0131\u015ft\u0131m. IAB (Interactive Advertisement Bureau), t\u00fcm d\u00fcnyada dijital pazarlama sekt\u00f6r\u00fcn\u00fcn geli\u015fimi i\u00e7in kurulmu\u015f ve \u015fu an 33 \u00fclkede aktif olarak faaliyet g\u00f6steren bir platform. IAB T\u00fcrkiye ba\u015fkan\u0131 Ahmet Pura’n\u0131n a\u00e7\u0131klam\u0131\u015f oldu\u011fu 2011 harcama raporu, AdEx-tr, k\u0131r\u0131l\u0131mlar\u0131 ve tan\u0131mlar\u0131yla birlikte sunuldu. Pura, ayr\u0131ca T\u00fcrkiye’nin 25 milyon internet n\u00fcfusu ile b\u00f6lgesinde Rusya’dan sonra ikinci b\u00fcy\u00fck \u00fclke konumunda oldu\u011funu da payla\u015ft\u0131. Asl\u0131nda y\u00fcksek kullan\u0131c\u0131 say\u0131s\u0131na ra\u011fmen T\u00fcrkiye, internet penetrasyonu a\u00e7\u0131s\u0131ndan b\u00f6lge \u00fclkelerin gerisinde. Di\u011fer bir deyi\u015fle potansiyelin \u00f6nemli bir k\u0131sm\u0131 hen\u00fcz kullan\u0131c\u0131 konumunda de\u011fil. (Gemius SA) 25 milyon internet kullan\u0131c\u0131s\u0131n\u0131n %56’s\u0131n\u0131 erkek %44’\u00fc kad\u0131n olu\u015fturuyor ve kullan\u0131c\u0131lar ayda ortalama 49.45 saatini internette ge\u00e7iriyor bilgisini de payla\u015ft\u0131ktan sonra 2011 internet harcama rakamlar\u0131na ge\u00e7elim.<\/p>\n

\u00a0IAB T\u00fcrkiye 2011 Dijital Reklam Harcamalar\u0131 Raporu’na g\u00f6re;<\/strong>
\n\u2022 Display, arama raporu, mobil reklam, ilan sayfalar\u0131, e-posta, in game advertising gibi
\nuygulamalardan olu\u015fan internet reklam yat\u0131r\u0131mlar\u0131 toplam\u0131; 721 milyon TL,<\/strong>
\n\u2022 G\u00f6sterim\/t\u0131klanma bazl\u0131 reklam, video, sponsorluk ve gelir payla\u015f\u0131ml\u0131 reklam
\nyat\u0131r\u0131mlar\u0131ndan olu\u015fan \u201cDisplay Reklam Yat\u0131r\u0131mlar\u0131\u201d; 294 milyon TL,<\/strong>
\n\u2022 \u00dccretli s\u0131ralama, arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131ndan olu\u015fan \u201cArama Motoru
\nReklam Yat\u0131r\u0131mlar\u0131\u201d; 339 milyon TL,<\/strong>
\n\u2022 Mobil g\u00f6sterim ve mobil opt-in SMS\/MMS\u2019den olu\u015fan \u201cMobil Reklam Yat\u0131r\u0131mlar\u0131\u201d 25<\/strong>
\n milyon TL<\/strong>, oldu.
\n\u2022 \u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131 58 milyon TL<\/strong> olurken, e-posta ve in game advertising
\nreklam yat\u0131r\u0131mlar\u0131 toplam\u0131 5 milyon TL<\/strong> olarak ger\u00e7ekle\u015fti.
\n
\nIAB T\u00fcrkiye 2011 Dijital Reklam Harcamalar\u0131<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
\u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131<\/strong><\/span><\/td>\n721<\/strong><\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n294<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n236<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n22<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n23<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n13<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n339<\/strong><\/td>\n<\/tr>\n
Kelime bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n230<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n109<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n25<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n6<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n19<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n58<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n58<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n5<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n3<\/td>\n<\/tr>\n
In-game advertising<\/td>\n2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0* T\u00fcm rakamlar IAB T\u00fcrkiye tahminidir. Yarat\u0131c\u0131 i\u015fler, CRM \u00e7al\u0131\u015fmalar\u0131, SEO yat\u0131r\u0131mlar\u0131 hari\u00e7tir.<\/em><\/p>\n

IAB T\u00fcrkiye 2011 Dijital Reklam Harcamalar\u0131 Raporu\u2019na g\u00f6re; dijital harcamalar i\u00e7erisinde arama motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n pay\u0131 %47, display reklam yat\u0131r\u0131mlar\u0131 %41, ilan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131n\u0131n %8 ve mobil reklam yat\u0131r\u0131mlar\u0131n\u0131n %3 olarak ger\u00e7ekle\u015fti. Toplam reklam yat\u0131r\u0131mlar\u0131ndan dijital’in ald\u0131\u011f\u0131 pay ise %15 olarak a\u00e7\u0131kland\u0131. Search ve di\u011fer k\u0131r\u0131l\u0131mlar\u0131n da eklenmesiyle, dijital mecra; a\u00e7\u0131khava, radyo, sinema ve dergi yat\u0131r\u0131mlar\u0131n\u0131n toplam\u0131n\u0131 da ge\u00e7mi\u015f oldu. (Reklamc\u0131lar Derne\u011fi)<\/p>\n

Son bir bilgi olarak da RD’nin daha \u00f6nce a\u00e7\u0131klam\u0131\u015f oldu\u011fu rakamlarda 4 milyar 320 milyon olarak ger\u00e7ekle\u015fen reklam harcamalar\u0131nda, sadece display ve mobil k\u0131r\u0131l\u0131mlar ile 344 milyon TL olarak payla\u015f\u0131lan harcama, i\u00e7erisine search, seri ilan ve di\u011fer k\u0131r\u0131l\u0131mlar\u0131n da eklenmesiyle 721 milyon TL’ye y\u00fckselmi\u015f oldu.<\/p>\n

T\u00fcrkiye Medya Yat\u0131r\u0131m\u0131:<\/strong> Toplam\u00a04 milyar 320 milyon TL\u00a0olan reklam yat\u0131r\u0131mlar\u0131n\u0131n %56,66\u2019s\u0131n\u0131 TV, %22,06\u2019s\u0131n\u0131 bas\u0131n, %7,97\u2019sini dijital (display+mobil), %7,09\u2019unu a\u00e7\u0131khava, %2,8\u2019ini radyo ve %1,23\u2019\u00fcn\u00fc sinema reklamlar\u0131 olu\u015fturdu. (IAB, eklenen k\u0131r\u0131l\u0131mlar ile dijital %15 pay sahibi olarak y\u0131l\u0131 kapatt\u0131)<\/p>\n

\u00d6zetlemem gerekirse;\u00a0 en h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6r olan internetin bir sonraki seneye de ayn\u0131 h\u0131zla (Hatta genel pastadan alaca\u011f\u0131 pay daha da \u00e7o\u011falacak) girece\u011fi \u00f6ng\u00f6r\u00fcs\u00fcndeyim.<\/p>\n

Dijital b\u00fct\u00e7elerimizin hep artt\u0131\u011f\u0131 bir y\u0131l diliyorum… \ud83d\ude42<\/p>\n

\u00a0Kaynaklar: IAB Turkiye \/ Smgconnected Blog \/ Gemius Datalar<\/em><\/p>\n

 <\/p>\n

 <\/p>\n\n","protected":false},"excerpt":{"rendered":"

Dijital t\u00fcketim artt\u0131k\u00e7a ayn\u0131 paralelde dijital reklam harcamalar\u0131 da art\u0131yor. Sekt\u00f6r \u00e7ok h\u0131zl\u0131 bir \u015fekilde geli\u015firken, \u015firketlerde online harcamalara ayr\u0131lan b\u00fct\u00e7eler, g\u00fcn ge\u00e7tik\u00e7e daha b\u00fcy\u00fck paylar al\u0131yor. “En h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6r” \u00fcnvan\u0131n\u0131 koruyan internet mecras\u0131 i\u00e7in IAB T\u00fcrkiye 2011 Dijital reklam yat\u0131r\u0131mlar\u0131 raporunda, internet harcamalar\u0131n\u0131 721 Milyon TL olarak a\u00e7\u0131kland\u0131. Daha \u00f6nce “2012 internet \u00f6ng\u00f6r\u00fcleri” […]<\/p>\n","protected":false},"author":1,"featured_media":1161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[226,83,254],"tags":[271,275,276,274,272,78,273],"class_list":["post-1142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-internet-2","category-internet-reklamciligi","tag-2011-dijital-reklam-yatirimlari","tag-2011-internet-harcamalari","tag-2011-online-yatirimlar","tag-digital-advertising","tag-dijital-reklam","tag-iab-turkiye","tag-reklam-yatirim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1142"}],"version-history":[{"count":32,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1142\/revisions"}],"predecessor-version":[{"id":2642,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1142\/revisions\/2642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1161"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}