{"id":1255,"date":"2012-07-22T11:13:49","date_gmt":"2012-07-22T18:13:49","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1255"},"modified":"2013-11-11T05:23:04","modified_gmt":"2013-11-11T12:23:04","slug":"internette-guzel-seyler-oluyor","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/internette-guzel-seyler-oluyor\/","title":{"rendered":"\u0130nternette g\u00fczel \u015feyler oluyor"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"2012 - Q1 \u0130nternet Harcamalar\u0131\" src=\"http:\/\/farm9.staticflickr.com\/8425\/7623334886_7c8c6282f5.jpg\" alt=\"\" width=\"287\" height=\"404\" \/>\u0130nternet reklamc\u0131l\u0131\u011f\u0131nda rakamlar g\u00fcnden g\u00fcne olumlu y\u00f6nde h\u0131zla y\u00fckseliyor. Di\u011fer mecralar\u0131 b\u00fcy\u00fcme oranlar\u0131 ile geride b\u0131rakan internet, 2012 ilk \u00e7eyre\u011finde (Q1) Nielsen taraf\u0131ndan yay\u0131nlanan raporda, d\u00fcnya genelinde internet reklamlar\u0131na harcanan para ge\u00e7ti\u011fimiz y\u0131la oranla %12.1 art\u0131\u015f g\u00f6stermi\u015f durumda. Rapor 2012 y\u0131l\u0131n\u0131n ilk \u00fc\u00e7 ay\u0131n\u0131 kaps\u0131yor. Bu \u00fc\u00e7 ayda en b\u00fcy\u00fck art\u0131\u015f internet reklamlar\u0131nda ya\u015fan\u0131rken, tek d\u00fc\u015f\u00fc\u015f ya\u015fanan mecra ise dergi reklamlar\u0131 oldu. S\u00fcphesiz ki bu y\u00fckseli\u015fte Latin Amerika, Orta Do\u011fu ve Afrika b\u00f6lgelerindeki harcamalar\u0131n pay\u0131 b\u00fcy\u00fck.<br \/>\n(Bir s\u00fcre \u00f6nce yazd\u0131\u011f\u0131m <a title=\"2011 Dijital Reklam Yat\u0131r\u0131mlar\u0131\" href=\"http:\/\/www.tolgasismanoglu.com\/blog\/2011-dijital-reklam-yatirimlari\/\" target=\"_blank\">&#8220;2011 Dijital Reklam Yat\u0131r\u0131mlar\u0131&#8221;<\/a> yaz\u0131ma buradan ula\u015fabilirsiniz.)<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong><br \/>\n\u0130nternette G\u00fczel \u015eeyler Oluyor<\/strong><br \/>\nA\u015fa\u011f\u0131daki tabloda t\u00fcm reklam harcalamalar\u0131n\u0131n da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6steren bilgiler mevcut. \u0130nternetten sonra, reklam harcamas\u0131ndaki en b\u00fcy\u00fck ikinci b\u00fcy\u00fcme %7.9 ile radyo mecras\u0131nda ger\u00e7ekle\u015fti\u011fini g\u00f6r\u00fcyoruz. Konvansiyonel (geleneksel) medyaya bakt\u0131\u011f\u0131m\u0131zda rakamlar ge\u00e7mi\u015f y\u0131llara oranla daha d\u00fc\u015f\u00fck ve ivme kaybediyor. Gazetede sadece %3.1&#8217;lik art\u0131\u015f varken dergi sekt\u00f6r\u00fcnde -%1.4&#8217;l\u00fck bir gerileme var. Bu rakamlar ile yorum yapmak gerekirse, dergi ve gazeteler bir an \u00f6nce h\u0131zl\u0131ca de\u011fi\u015fime gitmek zorundalar. \u00d6zetle elektronik ortamda olmayanlar yar\u0131\u015ftan yava\u015f yava\u015f \u00e7ekilmek zorunda kalacaklar. Reklam geliri konusunda ise, sayfadan de\u011fil tablet\/dijital yay\u0131n ortamlar\u0131ndan pay almaya \u00e7al\u0131\u015facaklar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"internet harcamalar\u0131\" src=\"http:\/\/farm8.staticflickr.com\/7272\/7623335070_dd6ab4764e.jpg\" alt=\"\" width=\"442\" height=\"322\" \/><\/p>\n<p>Gelelim b\u00f6lgelere g\u00f6re reklam b\u00fct\u00e7elerindeki de\u011fi\u015fime&#8230; G\u00fcney Amerika ve MENA b\u00f6lgesinde (Orta Do\u011fu ve Kuzey Afrika) geni\u015fleyen reklam b\u00fct\u00e7eleri g\u00f6ze \u00e7arp\u0131yor. Bu b\u00f6lgelerdeki art\u0131\u015f genel y\u00fczdeyi yukar\u0131ya \u00e7ekiyor. \u0130nternet harcamalar\u0131nda;\u00a0MENA b\u00f6lgesi %35.2, G\u00fcney Amerika %31.8, ve Avrupa&#8217;da %12.1&#8217;lik rakamlar payla\u015f\u0131lm\u0131\u015f. Kuzey Amerika ve Avrupa&#8217;da doygunluk oran\u0131na eri\u015filmi\u015f durumda san\u0131r\u0131m, dijital y\u00fckselme rakamlar\u0131 \u00e7ok az. Kuzey Amerika ve Avrupa&#8217;da populasyonun ilgisinin iyice azald\u0131\u011f\u0131 iki mecra ise, gazete ve dergiler&#8230; T\u00fcrkiye&#8217;nin de i\u00e7inde bulundu\u011fu MENA b\u00f6lgesindeki art\u0131\u015fta e-ticaret fakt\u00f6r\u00fcn\u00fc unutmamak gerekiyor. (BKM: 2012 ikinci \u00e7eyrek E-ticaret hacmi 7.34 Milyar Lira. Ge\u00e7en y\u0131la g\u00f6re 1.8 Milyar Lira art\u0131\u015f. 2011 Q2 rakamlar\u0131 ile %40 b\u00fcy\u00fcme.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"internet harcamalar\u0131\" src=\"http:\/\/farm8.staticflickr.com\/7124\/7623334498_ba274e34e7.jpg\" alt=\"\" width=\"500\" height=\"234\" \/><\/p>\n<p><strong>\u00a0IAB AdEx 2011 Raporundan &#8220;Avrupa&#8221;<\/strong><\/p>\n<p>2011 IAB AdEx raporuna g\u00f6re T\u00fcrkiye 2011 y\u0131l\u0131nda internet reklamc\u0131l\u0131\u011f\u0131 %22.4 b\u00fcy\u00fcm\u00fc\u015f durumda. Ge\u00e7en y\u0131ldan yakla\u015f\u0131k %8 daha az b\u00fcy\u00fcme ger\u00e7ekle\u015fmi\u015f. 2010 y\u0131l\u0131nda %30 b\u00fcy\u00fcme ger\u00e7ekle\u015fmi\u015fti. \u00d6zetle son verilere g\u00f6re T\u00fcrkiye&#8217;de internet reklamc\u0131l\u0131\u011f\u0131 <strong>360 Milyon Euro<\/strong>&#8216;luk bir hacme ula\u015fm\u0131\u015f durumda. Avrupa&#8217;da ise 20.9 Milyar Euro hacmine ula\u015f\u0131ld\u0131.<\/p>\n<p>Bakal\u0131m \u00f6n\u00fcm\u00fczdeki \u00e7eyrek d\u00f6nemler, internet reklamc\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan bizlere neler g\u00f6sterecek.<br \/>\nBol yarat\u0131c\u0131 g\u00fcnler&#8230;<\/p>\n<p>Kaynak: Nielsen, IAB<\/p>\n<link rel=\"publisher\" href=\"https:\/\/plus.google.com\/115418739925694469214\"\/>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet reklamc\u0131l\u0131\u011f\u0131nda rakamlar g\u00fcnden g\u00fcne olumlu y\u00f6nde h\u0131zla y\u00fckseliyor. Di\u011fer mecralar\u0131 b\u00fcy\u00fcme oranlar\u0131 ile geride b\u0131rakan internet, 2012 ilk \u00e7eyre\u011finde (Q1) Nielsen taraf\u0131ndan yay\u0131nlanan raporda, d\u00fcnya genelinde internet reklamlar\u0131na harcanan para ge\u00e7ti\u011fimiz y\u0131la oranla %12.1 art\u0131\u015f g\u00f6stermi\u015f durumda. Rapor 2012 y\u0131l\u0131n\u0131n ilk \u00fc\u00e7 ay\u0131n\u0131 kaps\u0131yor. Bu \u00fc\u00e7 ayda en b\u00fcy\u00fck art\u0131\u015f internet reklamlar\u0131nda ya\u015fan\u0131rken, tek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,226,83,254],"tags":[289,286,291,290,292,288,287],"class_list":["post-1255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital-pazarlama","category-internet-2","category-internet-reklamciligi","tag-2012-ilk-ceyrek-internet","tag-2012-internet-harcamalari","tag-2012-q1-online-harcama","tag-adex-2011","tag-digital-marketing","tag-iab-europe","tag-nielsen"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1255"}],"version-history":[{"count":37,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1255\/revisions"}],"predecessor-version":[{"id":2636,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1255\/revisions\/2636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1285"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}