{"id":1367,"date":"2012-09-14T06:24:39","date_gmt":"2012-09-14T13:24:39","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1367"},"modified":"2013-11-11T05:14:02","modified_gmt":"2013-11-11T12:14:02","slug":"2012-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2012-reklam-yatirimlari\/","title":{"rendered":"2012 Reklam yat\u0131r\u0131mlar\u0131nda ilk 6 ayda b\u00fcy\u00fcme %5"},"content":{"rendered":"

\"\"Reklamc\u0131lar Derne\u011fi (RD) \u00fcyesi medya ajanslar\u0131n\u0131n verileriyle olu\u015fan 2012 reklam yat\u0131r\u0131mlar\u0131 ilk 6 ay verileri a\u00e7\u0131kland\u0131. Q1+Q2 d\u00f6nemde ge\u00e7en y\u0131la oranla %5’lik bir b\u00fcy\u00fcme ger\u00e7ekle\u015fti. Toplam 2 milyar 396 milyon TL olarak ger\u00e7ekle\u015fen reklam harcamalar\u0131, 2011 ilk 6 ay\u0131nda 2.27 milyar TL olarak kay\u0131tlara ge\u00e7mi\u015fti.<\/p>\n

Bu reklam yat\u0131r\u0131mlar\u0131n\u0131n;<\/em>
\n– %54’\u00fcn\u00fc TV
\n– %23.95’ini Bas\u0131n
\n– %6.78’ini A\u00e7\u0131khava
\n– %2.7’sini Radyo
\n– %1.18’ini Sinema al\u0131rken
\n– % 8.65’ini Dijital mecra olu\u015fturuyor.<\/p>\n

Ge\u00e7en y\u0131l rakamlar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda en fazla b\u00fcy\u00fcme g\u00f6steren mecra dijital oldu. Genel b\u00fcy\u00fcme rakamlar\u0131na bakarsak;<\/em>
\n– TV %3
\n– Gazete %4
\n– A\u00e7\u0131khava %4
\n– Radyo %7
\n– Dergi %3 ve
\n– Dijital %27<\/strong> b\u00fcy\u00fcd\u00fc. Bu b\u00fcy\u00fcme ile pazar pay\u0131n\u0131 %7.18’den %8.65’e de \u00e7\u0131kartm\u0131\u015f oldu. (207 Milyon TL – Bu rakam display ve ilan yat\u0131r\u0131mlar\u0131n\u0131 kapsar. Mobil ve Google(Arama Motoru) dahil de\u011fildir. Hepsi dahil edildi\u011finde 416.77 Milyon TL olmaktad\u0131r.)
\n2012 sonu i\u00e7in \u00f6ng\u00f6r\u00fc ise ikinci yar\u0131da b\u00fcy\u00fcme artacak ve y\u0131l %8′<\/strong>lik bir b\u00fcy\u00fcme ile kapat\u0131lacak.<\/p>\n

Bu arada ufak bir bilgi; yap\u0131lan ara\u015ft\u0131rma ve \u00f6ng\u00f6r\u00fclere g\u00f6re<\/p>\n

“2012 y\u0131l\u0131nda online reklam harcamalar\u0131, TV harcamalar\u0131n\u0131 ge\u00e7ecek!”<\/strong><\/p>\n

\"\"<\/p><\/blockquote>\n

Bu b\u00fcy\u00fcmede olumlu etki eden sekt\u00f6rler ise; G\u0131da, yay\u0131nc\u0131l\u0131k, ileti\u015fim, finans, kozmetik ve ki\u015fisel bak\u0131m, elektronik ev e\u015fyalar\u0131, in\u015faat ve dekorasyon, otomotiv, ula\u015f\u0131m ara\u00e7lar\u0131 ve yan sanayii, e\u011flence k\u00fclt\u00fcr sanat ve sporla ilgili faaliyetler, perakendecilik olarak s\u0131raland\u0131.<\/p>\n

“Gelecek dijitalde…”<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Reklamc\u0131lar Derne\u011fi (RD) \u00fcyesi medya ajanslar\u0131n\u0131n verileriyle olu\u015fan 2012 reklam yat\u0131r\u0131mlar\u0131 ilk 6 ay verileri a\u00e7\u0131kland\u0131. Q1+Q2 d\u00f6nemde ge\u00e7en y\u0131la oranla %5’lik bir b\u00fcy\u00fcme ger\u00e7ekle\u015fti. Toplam 2 milyar 396 milyon TL olarak ger\u00e7ekle\u015fen reklam harcamalar\u0131, 2011 ilk 6 ay\u0131nda 2.27 milyar TL olarak kay\u0131tlara ge\u00e7mi\u015fti. Bu reklam yat\u0131r\u0131mlar\u0131n\u0131n; – %54’\u00fcn\u00fc TV – %23.95’ini Bas\u0131n – […]<\/p>\n","protected":false},"author":1,"featured_media":1378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,83,254],"tags":[301,299,298,297,300],"class_list":["post-1367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-internet-2","category-internet-reklamciligi","tag-2012-q1-q2","tag-dijital-sektor","tag-internet-harcamalari","tag-reklam-yatirimi","tag-reklamcilar-dernegi"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t