{"id":1400,"date":"2012-09-25T06:27:46","date_gmt":"2012-09-25T13:27:46","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1400"},"modified":"2013-11-11T05:13:58","modified_gmt":"2013-11-11T12:13:58","slug":"2012-ilk-6-ay-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2012-ilk-6-ay-dijital-reklam-yatirimlari\/","title":{"rendered":"2012 ilk 6 ay Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

\"\"<\/p>\n

IAB T\u00fcrkiye, 2012’nin ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Toplamda ilk 6 ayda 416,77 Milyon TL<\/strong> olarak a\u00e7\u0131klanan rakam, ge\u00e7en y\u0131l bu d\u00f6neme g\u00f6re (Q1+Q2) %34.4<\/strong> art\u0131\u015f g\u00f6sterdi. 2011 Dijital reklam yat\u0131r\u0131mlar\u0131 hakk\u0131nda burada<\/a> bir yaz\u0131 yazm\u0131\u015ft\u0131m. Ge\u00e7en y\u0131l\u0131n rakamlar\u0131na buradan bakabilirsiniz.
\nIAB T\u00fcrkiye Ba\u015fkan\u0131 Ahmet Pura, 2012’de ge\u00e7en y\u0131la g\u00f6re %40<\/strong> b\u00fcy\u00fcme \u00f6ng\u00f6rd\u00fcklerini ifade ediyor ve 2012’de video ve mobil’in \u00f6ne \u00e7\u0131kaca\u011f\u0131n\u0131 vurguluyor. Pura, GroupM 2012 d\u00fcnya reklam harcamalar\u0131 toplam\u0131na ili\u015fkin tahminini, 522 Milyar $’dan, 506,3 Milyar $’a \u00e7ekti\u011fini, buradaki b\u00fcy\u00fcmeyi olumsuz olarak etkileyen en b\u00fcy\u00fck fakt\u00f6r\u00fcn Eurozone’da ya\u015fanan ekonomik daralma oldu\u011funu payla\u015f\u0131yor. Buna kar\u015f\u0131l\u0131k ayn\u0131 analizde internetin b\u00fcy\u00fcme oran\u0131 %18 olarak hesaplanm\u0131\u015f.<\/p>\n

T\u00fcm bu geli\u015fmelere bakt\u0131\u011f\u0131m\u0131zda internet reklamc\u0131l\u0131\u011f\u0131ndaki geli\u015fmeler \u00e7ok g\u00fczel ilerliyor. B\u00fcy\u00fcmenin en b\u00fcy\u00fck fakt\u00f6r\u00fc olan internet kullan\u0131c\u0131lar\u0131 artt\u0131k\u00e7a hedeflenen b\u00fcy\u00fcme oranlar\u0131n\u0131 da yakalamak \u00e7ok daha kolay olacak.<\/p>\n

\u00a02012 ilk 6 ay yat\u0131r\u0131mlar\u0131na bakt\u0131\u011f\u0131m\u0131zda;<\/strong><\/p>\n

Display, arama raporu, mobil reklam, ilan sayfalar\u0131, e-posta, in game advertising gibi
\nuygulamalardan olu\u015fan internet reklam yat\u0131r\u0131mlar\u0131 toplam\u0131; 416,77 milyon TL<\/strong>,<\/p>\n

\u2022 G\u00f6sterim\/t\u0131klanma bazl\u0131 reklam, video, sponsorluk ve gelir payla\u015f\u0131ml\u0131 reklam
\nyat\u0131r\u0131mlar\u0131ndan olu\u015fan \u201cDisplay Reklam Yat\u0131r\u0131mlar\u0131\u201d; 169,10 milyon TL<\/strong>,<\/p>\n

\u2022 \u00dccretli s\u0131ralama, arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131ndan olu\u015fan \u201cArama Motoru<\/strong>
\nReklam Yat\u0131r\u0131mlar\u0131\u201d; 196,53 milyon TL,<\/strong><\/p>\n

\u2022 Mobil g\u00f6sterim ve mobil opt-in SMS\/MMS\u2019den olu\u015fan \u201cMobil Reklam Yat\u0131r\u0131mlar\u0131\u201d<\/strong>
\n14,94 milyon TL<\/strong>,<\/p>\n

\u2022 \u0130lan sayfalar\u0131<\/strong> reklam yat\u0131r\u0131mlar\u0131 32,74 milyon TL<\/strong> olurken, e-posta ve in game advertising reklam yat\u0131r\u0131mlar\u0131 toplam\u0131 3,46 milyon TL<\/strong> olarak ger\u00e7ekle\u015fti.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
\u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131 (2012 ilk 6 Ay)<\/span>
\n<\/strong><\/td>\n		416,77<\/strong><\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n169,10<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n131,87<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n15,69<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n13,05<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n8,49<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n196,53<\/strong><\/td>\n<\/tr>\n
Kelime bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n135,57<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n60,96<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n14,94<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n4,45<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n10,49<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n32,74<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n32,74<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n3,46<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n1,93<\/td>\n<\/tr>\n
In-game advertising<\/td>\n1,53<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\n2012, video ve mobil i\u00e7in g\u00fczel bir y\u0131l olacak…
\n<\/strong><\/p>\n

<\/strong>Bu senenin \u00f6ne \u00e7\u0131kanlar\u0131 hi\u00e7 ku\u015fkusuz video ve mobil olacak. BTK\u2019n\u0131n 2012 II. D\u00f6nem raporuna g\u00f6re T\u00fcrkiye\u2019deki geni\u015fbant abone say\u0131s\u0131 18 milyona ula\u015ft\u0131. Bu ba\u011flant\u0131 h\u0131z\u0131 ve kapasitenin, dolay\u0131s\u0131yla video t\u00fcketiminin art\u0131\u015f\u0131 anlam\u0131na geliyor. Mobilde de benzer bir e\u011filim mevcut. SMG raporlar\u0131 Haziran 2012\u2019de T\u00fcrkiye\u2019de yakla\u015f\u0131k 37,7 milyon 3G abonesi oldu\u011funu, 3G hizmetiyle birlikte mobil bilgisayardan ve cepten internet hizmeti alan abone say\u0131s\u0131n\u0131n 3,6 milyondan 10,6 milyona y\u00fckseldi\u011fini ortaya koyuyor. Tablet kullan\u0131m\u0131na bakarsak durum daha da olumlu hale geliyor. 2012\u2019de d\u00fcnyadaki toplam tablet say\u0131s\u0131n\u0131n 117 milyonu ge\u00e7ece\u011fi s\u00f6yleniyor. T\u00fcm bu geli\u015fmelere paralel olarak IAB T\u00fcrkiye, \u0130nternet \u00f6l\u00e7\u00fcmleme Ara\u015ft\u0131rmas\u0131\u2019n\u0131n video ve mobil b\u00f6l\u00fcm\u00fc de yak\u0131nda ba\u015flayacak. \u00d6zetle bir b\u00fct\u00fcn olarak internet, 2012\u2019ye de damgas\u0131n\u0131 vuracak.” – Ahmet Pura.<\/p>\n

Gelecek Dijitalde \ud83d\ude09<\/em><\/strong><\/p><\/blockquote>\n

 <\/p>\n\n","protected":false},"excerpt":{"rendered":"

IAB T\u00fcrkiye, 2012’nin ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Toplamda ilk 6 ayda 416,77 Milyon TL olarak a\u00e7\u0131klanan rakam, ge\u00e7en y\u0131l bu d\u00f6neme g\u00f6re (Q1+Q2) %34.4 art\u0131\u015f g\u00f6sterdi. 2011 Dijital reklam yat\u0131r\u0131mlar\u0131 hakk\u0131nda burada bir yaz\u0131 yazm\u0131\u015ft\u0131m. Ge\u00e7en y\u0131l\u0131n rakamlar\u0131na buradan bakabilirsiniz. IAB T\u00fcrkiye Ba\u015fkan\u0131 Ahmet Pura, 2012’de ge\u00e7en y\u0131la g\u00f6re %40 b\u00fcy\u00fcme \u00f6ng\u00f6rd\u00fcklerini […]<\/p>\n","protected":false},"author":1,"featured_media":1402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,83,254],"tags":[303,302,304,78,641],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-internet-2","category-internet-reklamciligi","tag-2012-ilk-6-ay-dijital-harcama","tag-2012-ilk-6-ay-dijital-reklam-yatirimlari","tag-dijital-yatirim","tag-iab-turkiye","tag-internet-reklamciligi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1400"}],"version-history":[{"count":40,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1400\/revisions"}],"predecessor-version":[{"id":2633,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1400\/revisions\/2633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1402"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}