{"id":1634,"date":"2013-01-04T05:12:11","date_gmt":"2013-01-04T12:12:11","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1634"},"modified":"2013-11-11T05:08:03","modified_gmt":"2013-11-11T12:08:03","slug":"2013-dijital-reklam-yatirimlari-ongoruleri","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2013-dijital-reklam-yatirimlari-ongoruleri\/","title":{"rendered":"2013 Dijital Reklam Yat\u0131r\u0131mlar\u0131 \u00d6ng\u00f6r\u00fcleri"},"content":{"rendered":"<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"2013 internet harcamalar\u0131\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8202\/8229885676_0a5c09c6b9.jpg\" width=\"334\" height=\"470\" \/>\u0130nternet sekt\u00f6r\u00fc i\u00e7in g\u00fczel bir y\u0131l\u0131 daha geride b\u0131rakt\u0131k. Kampanya, proje, trafik, hedef derken nas\u0131l ge\u00e7ti\u011fini anlayamad\u0131\u011f\u0131m\u0131z 2012&#8217;yi bitirdik. \u015eirketler, ajanslar 2013 stratejilerini haz\u0131rl\u0131yor hatta \u00e7oktan haz\u0131rlad\u0131 bile. 2013 bizlere reklam harcamalar\u0131 olarak nas\u0131l d\u00f6n\u00fc\u015f yapacak? Display, search, mobil, video gibi ba\u015fl\u0131klar 2013&#8217;de ne kadar b\u00fcy\u00fcme yakalayacak? Ge\u00e7en y\u0131l bu zamanlar 2012 ile ilgili tahminlerimi <a title=\"2012 internet \u00f6ng\u00f6r\u00fcleri\" href=\"http:\/\/www.tolgasismanoglu.com\/blog\/turkiyede-internet-ve-2012-ongoruleri\/\" target=\"_blank\">burada<\/a> yazm\u0131\u015ft\u0131m. Ayr\u0131ca 2011 harcamalar\u0131 ile ilgili yaz\u0131ya <a title=\"2011 Dijital Reklam Yat\u0131r\u0131mlar\u0131\" href=\"http:\/\/www.tolgasismanoglu.com\/blog\/2011-dijital-reklam-yatirimlari\/\" target=\"_blank\">buradan<\/a>, 2012 ilk 6 ay reklam yat\u0131r\u0131mlar\u0131na da <a title=\"2012 ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131\" href=\"http:\/\/www.tolgasismanoglu.com\/blog\/2012-ilk-6-ay-dijital-reklam-yatirimlari\/\" target=\"_blank\">buradan <\/a>ula\u015fabilirsiniz.<\/p>\n<p style=\"text-align: left;\"><!--more--><\/p>\n<p style=\"text-align: left;\">Genel olarak 2012&#8217;ye bakt\u0131\u011f\u0131m\u0131zda dijital b\u00fct\u00e7eler baz\u0131nda g\u00fczel bir y\u0131l ge\u00e7irdik. Genel reklam pastas\u0131ndaki dijital harcama paylar\u0131 artt\u0131, Avrupa&#8217;da reklam b\u00fct\u00e7elerinin 5&#8217;te 1&#8217;i dijital reklam yat\u0131r\u0131mlar\u0131na ayr\u0131lm\u0131\u015f durumda. T\u00fcrkiye genelinde, 2012 ilk 6 ay\u0131 416.77 Milyon TL ile kapayan dijital harcamalar\u0131n y\u0131l sonunda ge\u00e7en y\u0131la oranla (2011) %40 b\u00fcy\u00fcme ile 1 milyar\u00a0 TL ortalamas\u0131 ile kapataca\u011f\u0131 \u00f6ng\u00f6r\u00fclmekte. (IAB Turkiye).<\/p>\n<p style=\"text-align: left;\"><strong>Gelelim 2013 i\u00e7in \u00f6ng\u00f6r\u00fc ve yorumlar\u0131ma&#8230;<br \/>\n<\/strong>Yeni y\u0131lda, markalar\u0131n dijitale ay\u0131rm\u0131\u015f oldu\u011fu pazarlama b\u00fct\u00e7eleri\u00a0artacak.\u00a0Standart kullan\u0131mlar yerine b\u00fct\u00e7elerini daha \u00e7ok proje bazl\u0131 yarat\u0131c\u0131 \u00e7al\u0131\u015fmalarda, daha i\u00e7erik ile b\u00fct\u00fcnle\u015ftikleri reklam kurgular\u0131 ile t\u00fcketmeye \u00f6zen g\u00f6sterecekler.\u00a0Facebook ve Twitter 2012&#8217;de\u00a0reklam modelleri \u00fczerindeki \u00e7al\u0131\u015fmalar\u0131n\u0131 artt\u0131racak. Y\u0131l i\u00e7erisinde ad\u0131n\u0131 en \u00e7ok duydu\u011fumuz mobil ve video y\u0131l i\u00e7erisinde ata\u011f\u0131na h\u0131z kesmeden devam edecek, hatta bence 2013 &#8220;mobil y\u0131l\u0131&#8221; olacak. G\u00fcn i\u00e7erisinde neredeyse elimizden hi\u00e7 d\u00fc\u015fmeyen ak\u0131ll\u0131 telefonlar i\u00e7in operat\u00f6rlerin\u00a0sekt\u00f6rdeki inan\u0131lmaz rekabeti, son \u00e7eyreklerdeki mobil kullan\u0131m\/veri t\u00fcketiminin ciddi art\u0131\u015f tablosu ve markalar\u0131n iOS\/Android platformlardaki yer alma stratejileri bunun en b\u00fcy\u00fck kan\u0131t\u0131. Video ise daha \u00f6nceki y\u0131llardaki pasta pay\u0131n\u0131 artt\u0131rarak 2013 i\u00e7erisinde b\u00fcy\u00fcmesine devam edecek. Y\u0131l i\u00e7erisinde YouTube T\u00fcrkiye&#8217;nin de pazara girmesi video sekt\u00f6r\u00fcne ayr\u0131 bir renk katacak.<\/p>\n<p style=\"text-align: left;\">Sosyal medya konusuna gelince, ge\u00e7ti\u011fimiz y\u0131l i\u00e7erisinde bir\u00e7ok sosyal medya projesi ile markalar doygunlu\u011fa ula\u015ft\u0131. Yeni y\u0131lda birbirlerini tekrar eden sosyal medya projelerinden \u00f6te, markalar b\u00fct\u00e7elerini \u00e7ok daha yarat\u0131c\u0131 ve maksimum fayda sa\u011flayacak projelere kayd\u0131racaklar. Lokasyon bazl\u0131 uygulamalar da bence bu y\u0131l i\u00e7erisinde daha da de\u011fer kazanacak.<\/p>\n<p style=\"text-align: left;\">Arama motoru reklam yat\u0131r\u0131mlar\u0131 (Search) ve Display reklamlar \u00e7izgisini genel olarak koruyacak. Y\u0131l sonu reklam yat\u0131r\u0131mlar\u0131 kapan\u0131\u015f\u0131nda ise Search yine \u00f6nceki y\u0131llardaki gibi Display&#8217;in bir ad\u0131m \u00f6n\u00fcnde y\u0131l\u0131 kapatacak.<\/p>\n<p style=\"text-align: left;\">De\u011finmek istedi\u011fim di\u011fer bir mecra ise Smart TV&#8217;ler. 2013 y\u0131l\u0131 i\u00e7erisinde Smart TV&#8217;ler ile yap\u0131lacak olan i\u015fbirlikleri artacak. \u0130\u00e7erik sa\u011flayan bir\u00e7ok websitesi\/yap\u0131m-film yap\u0131m \u015firketleri i\u00e7eriklerini TV&#8217;lere entegre kurgular ile birle\u015ftirecekler.<\/p>\n<p style=\"text-align: left;\">Genel olarak T\u00fcrkiye reklam pazar\u0131n\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l\u0131n\u0131 \u00f6zetle yorumlamak gerekirse;<br \/>\n&#8211; <em>TV;<\/em> Sekt\u00f6rdeki birincili\u011fini (uzun bir s\u00fcre daha) koruyacak<br \/>\n&#8211;<em> Online;<\/em> En h\u0131zl\u0131 b\u00fcy\u00fcyen oyuncu \u00fcnvan\u0131 ile ilerleyecek ve TV&#8217;nin harcama oranlar\u0131ndan daha y\u00fcksek bir h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fc i\u00e7in yak\u0131n gelecekte TV harcamas\u0131na \u00e7ok yakla\u015facak.<br \/>\n&#8211; <em>Print\/Magazine;<\/em> Ne yaz\u0131k ki reklam harcamalar\u0131 belirli bir seviyede sabit k\u00fc\u00e7\u00fck art\u0131\u015flarla gittikten sonra, d\u00fc\u015fecek. \u00d6zellikle dergiler i\u00e7in online yay\u0131na ge\u00e7mesi hayati bir unsur olacak.<br \/>\n<em>&#8211; Outdoor<\/em>; Uzun bir s\u00fcre daha \u015fu an ki \u00e7izgisini koruyacak. \u00c7ok b\u00fcy\u00fck bir art\u0131\u015f\/azalma g\u00f6r\u00fclmeyecektir.<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/farm9.staticflickr.com\/8211\/8345531960_568669fa49_b.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8211\/8345531960_568669fa49_z.jpg\" width=\"640\" height=\"316\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><strong style=\"text-align: justify;\">Rakamlarla&#8230;<\/strong><\/p>\n<ul style=\"text-align: left;\">\n<li>1 Y\u0131lda 1.4 Milyon yeni internet kullan\u0131c\u0131s\u0131na sahip olduk. Bu kat\u0131l\u0131mla beraber internet n\u00fcfusu 26 Milyon ki\u015fiye ula\u015ft\u0131. (IAB T\u00fcrkiye)<\/li>\n<li>\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n %56&#8217;s\u0131 her g\u00fcn internete giriyor. (IAB T\u00fcrkiye)<\/li>\n<li>T\u00fcrkiye&#8217;de n\u00fcfusun %59&#8217;u internette. (Reklam Sempozyumu&#8217;12)<\/li>\n<li>Haftada 18.7 saat TV&#8217;de, 18.6 saat de internette vakit ge\u00e7iriyoruz. (Reklam Sempozyumu&#8217;12)<\/li>\n<li>Son g\u00fcncel rakam ile T\u00fcrkiye&#8217;de 32 milyon&#8217;nun \u00fczerinde Facebook \u00fcyesi bulunmakta. Bunun %63&#8217;\u00fc erkek, %37&#8217;si kad\u0131n. (Socialbakers)<\/li>\n<li>D\u00fcnya \u00e7ap\u0131nda 350 milyondan fazla ki\u015fi Facebook\u2019a neredeyse ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 hale gelmi\u015f durumda. (PRDaily)<\/li>\n<li>Her saniyede 750 yeni tweet g\u00f6nderiliyor. E\u011fer Twitter bir \u00fclke olsayd\u0131 d\u00fcnyan\u0131n en b\u00fcy\u00fck 12. \u00fclkesi olurdu. G\u00fcnl\u00fck 175 milyon tweet.(PRDaily)<\/li>\n<li>Ortalama bir ziyaret\u00e7i YouTube\u2019da ortalama 15 dakika ge\u00e7iriyor. (PRDaily)<\/li>\n<li>D\u00fcnyada her g\u00fcn 114.8 Milyar e-posta g\u00f6nderiliyor. Bunlar\u0131n 89 Milyar\u0131 i\u015f ile alakal\u0131, 55.8 Milyar\u0131 ise ki\u015fisel postalar. Bu e-postalar\u0131n %27&#8217;si mobil cihazlardan okunurken, %20.6&#8217;s\u0131 ak\u0131ll\u0131 telefonlardan, %6.8&#8217;lik b\u00f6l\u00fcm\u00fc ise tabletlerden okunuyor (Mashable)<\/li>\n<li>2012 y\u0131l\u0131 boyunca 146 farkl\u0131 dilde 1.2 trilyon arama ger\u00e7ekle\u015ftirildi. (Google)<\/li>\n<li>Ortalama olarak mesai saatimizin %28&#8217;sinde e-posta okuyup cevapl\u0131yoruz. Haftada ortalama 11.2 saat (Haftal\u0131k 40 saat \u00e7al\u0131\u015fma s\u00fcresi baz al\u0131nm\u0131\u015ft\u0131r.) (Mashable)<\/li>\n<li>T\u00fcrkiye&#8217;de ayda 1 Milyon civar\u0131 cep telefonu sat\u0131lmakta. Bunlar\u0131n %30&#8217;u ak\u0131ll\u0131 telefon (ITC2012 Konferans\u0131)<\/li>\n<li>D\u00fcnyadaki mobil uygulama pazar\u0131 2 yilda 64 milyar dolara \u00e7\u0131kt\u0131 ve 2011 y\u0131l\u0131nda d\u00fcnyada 185 milyar uygulama indirildi. (ITC2012 Konferans\u0131)<\/li>\n<li>\u015eu anda internete ba\u011fl\u0131 cihaz say\u0131s\u0131 7 Milyar. 2020&#8217;de ise 60 Milyar olmas\u0131 bekleniyor. (ITC2012 Konferans\u0131)<\/li>\n<li>T\u00fcrkiye&#8217;deki mobil penetrasyon oran\u0131 %88.5. 3G abone say\u0131s\u0131 ise 37.7 Milyon (BTK)<\/li>\n<li>2012&#8217;de Wi-Fi cihaz say\u0131s\u0131 5 milyara ula\u015fm\u0131\u015f bulunmakta. (ABI Research)<\/li>\n<li>Twitter 200 milyon aktif kullan\u0131c\u0131 baraj\u0131n\u0131 ge\u00e7ti. (Twitter) Ayr\u0131ca her saniye 11 yeni kullan\u0131c\u0131 Twitter&#8217;a \u00fcye oluyor.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">A\u015fa\u011f\u0131da, internet reklamc\u0131l\u0131\u011f\u0131 ile ilgili olarak US\/Global datalar bulunmakta. \u0130ncelemenizde fayda olabilir&#8230;<br \/>\n<em>Sat\u0131\u015f hedeflerinin tuttu\u011fu, yarat\u0131c\u0131 projelerle dolu, internetin daha da b\u00fcy\u00fcd\u00fc\u011f\u00fc bir y\u0131l \u00fcmidiyle&#8230;<\/em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8361\/8334915382_a651e50580_z.jpg\" width=\"640\" height=\"614\" \/><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8074\/8334915798_d6a1161d8f_z.jpg\" width=\"552\" height=\"640\" \/><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8078\/8333858137_afab60e828_z.jpg\" width=\"474\" height=\"640\" \/><\/p>\n<link rel=\"publisher\" href=\"https:\/\/plus.google.com\/115418739925694469214\"\/>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet sekt\u00f6r\u00fc i\u00e7in g\u00fczel bir y\u0131l\u0131 daha geride b\u0131rakt\u0131k. Kampanya, proje, trafik, hedef derken nas\u0131l ge\u00e7ti\u011fini anlayamad\u0131\u011f\u0131m\u0131z 2012&#8217;yi bitirdik. \u015eirketler, ajanslar 2013 stratejilerini haz\u0131rl\u0131yor hatta \u00e7oktan haz\u0131rlad\u0131 bile. 2013 bizlere reklam harcamalar\u0131 olarak nas\u0131l d\u00f6n\u00fc\u015f yapacak? Display, search, mobil, video gibi ba\u015fl\u0131klar 2013&#8217;de ne kadar b\u00fcy\u00fcme yakalayacak? Ge\u00e7en y\u0131l bu zamanlar 2012 ile ilgili tahminlerimi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[83,254],"tags":[345,349,343,344,347,79,641,346,637,348,642],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-2","category-internet-reklamciligi","tag-2013-dijital-harcamalar","tag-2013-internet-reklam-yatirimlari-ongoruleri","tag-2013-ongoru","tag-2013-reklam-harcamalari","tag-display","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-reklam","tag-search","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri. \u00d6zellikle internet sekt\u00f6r\u00fc i\u00e7in g\u00fczel bir y\u0131l\u0131 daha geride b\u0131rakmak \u00fczereyiz. Kampanya, proje, trafik, hedef derken nas\u0131l ge\u00e7ti\u011fini anlamad\u0131\u011f\u0131m\u0131z 2012 bitiyor. \u015eirketler, ajanslar 2013 stratejilerini haz\u0131rl\u0131yor hatta haz\u0131rlad\u0131 bile. 2013 bizlere reklam harcamalar\u0131 olarak nas\u0131l d\u00f6n\u00fc\u015f yapacak? Display, search, mobil, video gibi ba\u015fl\u0131klar 2013&#039;de ne kadar b\u00fcy\u00fcme yakalayacak? Ge\u00e7en y\u0131l bu zamanlar 2012 ile ilgili tahminlerimi burada yazm\u0131\u015ft\u0131m. Ayr\u0131ca 2011 harcamalar\u0131 ile ilgili yaz\u0131ya buradan, 2012 ilk 6 ay reklam yat\u0131r\u0131mlar\u0131na buradan ula\u015fabilirisiniz.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Tolga Sismanoglu\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.tolgasismanoglu.com\/blog\/2013-dijital-reklam-yatirimlari-ongoruleri\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"tr_TR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Tolga \u015ei\u015fmano\u011flu\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri | Tolga Sismanoglu\" \/>\n\t\t<meta property=\"og:description\" content=\"2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri. \u00d6zellikle internet sekt\u00f6r\u00fc i\u00e7in g\u00fczel bir y\u0131l\u0131 daha geride b\u0131rakmak \u00fczereyiz. Kampanya, proje, trafik, hedef derken nas\u0131l ge\u00e7ti\u011fini anlamad\u0131\u011f\u0131m\u0131z 2012 bitiyor. \u015eirketler, ajanslar 2013 stratejilerini haz\u0131rl\u0131yor hatta haz\u0131rlad\u0131 bile. 2013 bizlere reklam harcamalar\u0131 olarak nas\u0131l d\u00f6n\u00fc\u015f yapacak? Display, search, mobil, video gibi ba\u015fl\u0131klar 2013&#039;de ne kadar b\u00fcy\u00fcme yakalayacak? Ge\u00e7en y\u0131l bu zamanlar 2012 ile ilgili tahminlerimi burada yazm\u0131\u015ft\u0131m. Ayr\u0131ca 2011 harcamalar\u0131 ile ilgili yaz\u0131ya buradan, 2012 ilk 6 ay reklam yat\u0131r\u0131mlar\u0131na buradan ula\u015fabilirisiniz.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.tolgasismanoglu.com\/blog\/2013-dijital-reklam-yatirimlari-ongoruleri\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.tolgasismanoglu.com\/blog\/wp-content\/uploads\/2012\/11\/2013_internet_harcamalar\u0131.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.tolgasismanoglu.com\/blog\/wp-content\/uploads\/2012\/11\/2013_internet_harcamalar\u0131.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2013-01-04T12:12:11+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2013-11-11T12:08:03+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri | Tolga Sismanoglu\" \/>\n\t\t<meta name=\"twitter:description\" content=\"2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri. \u00d6zellikle internet sekt\u00f6r\u00fc i\u00e7in g\u00fczel bir y\u0131l\u0131 daha geride b\u0131rakmak \u00fczereyiz. Kampanya, proje, trafik, hedef derken nas\u0131l ge\u00e7ti\u011fini anlamad\u0131\u011f\u0131m\u0131z 2012 bitiyor. \u015eirketler, ajanslar 2013 stratejilerini haz\u0131rl\u0131yor hatta haz\u0131rlad\u0131 bile. 2013 bizlere reklam harcamalar\u0131 olarak nas\u0131l d\u00f6n\u00fc\u015f yapacak? Display, search, mobil, video gibi ba\u015fl\u0131klar 2013&#039;de ne kadar b\u00fcy\u00fcme yakalayacak? Ge\u00e7en y\u0131l bu zamanlar 2012 ile ilgili tahminlerimi burada yazm\u0131\u015ft\u0131m. 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Kampanya, proje, trafik, hedef derken nas\u0131l ge\u00e7ti\u011fini anlamad\u0131\u011f\u0131m\u0131z 2012 bitiyor. \u015eirketler, ajanslar 2013 stratejilerini haz\u0131rl\u0131yor hatta haz\u0131rlad\u0131 bile. 2013 bizlere reklam harcamalar\u0131 olarak nas\u0131l d\u00f6n\u00fc\u015f yapacak? Display, search, mobil, video gibi ba\u015fl\u0131klar 2013'de ne kadar b\u00fcy\u00fcme yakalayacak? Ge\u00e7en y\u0131l bu zamanlar 2012 ile ilgili tahminlerimi burada yazm\u0131\u015ft\u0131m. Ayr\u0131ca 2011 harcamalar\u0131 ile ilgili yaz\u0131ya buradan, 2012 ilk 6 ay reklam yat\u0131r\u0131mlar\u0131na buradan ula\u015fabilirisiniz.","twitter:image":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-content\/uploads\/2012\/11\/2013_internet_harcamalar\u0131.jpg"},"aioseo_meta_data":{"post_id":"1634","title":"2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri | #site_title","description":"2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri. \u00d6zellikle internet sekt\u00f6r\u00fc i\u00e7in g\u00fczel bir y\u0131l\u0131 daha geride b\u0131rakmak \u00fczereyiz. Kampanya, proje, trafik, hedef derken nas\u0131l ge\u00e7ti\u011fini anlamad\u0131\u011f\u0131m\u0131z 2012 bitiyor. \u015eirketler, ajanslar 2013 stratejilerini haz\u0131rl\u0131yor hatta haz\u0131rlad\u0131 bile. 2013 bizlere reklam harcamalar\u0131 olarak nas\u0131l d\u00f6n\u00fc\u015f yapacak? Display, search, mobil, video gibi ba\u015fl\u0131klar 2013'de ne kadar b\u00fcy\u00fcme yakalayacak? Ge\u00e7en y\u0131l bu zamanlar 2012 ile ilgili tahminlerimi burada yazm\u0131\u015ft\u0131m. 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