{"id":1801,"date":"2013-02-12T07:57:26","date_gmt":"2013-02-12T14:57:26","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1801"},"modified":"2013-11-11T05:07:54","modified_gmt":"2013-11-11T12:07:54","slug":"mixx-awards-2012","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/mixx-awards-2012\/","title":{"rendered":"Mixx Awards 2012"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8242\/8468244564_209753ddd3.jpg\" width=\"356\" height=\"502\" \/><\/p>\n<p>IAB Amerika\u2019n\u0131n lisans\u0131yla bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Mixx Awards (Marketing Intelligence and Excellence) 13 \u015eubat 2013\u2019de Rahmi Ko\u00e7 M\u00fczesi\u2019nde sahiplerini buldu. Ge\u00e7en y\u0131l yap\u0131lm\u0131\u015f olan Mixx Awards 2011 ile ilgili yazm\u0131\u015f oldu\u011fum yaz\u0131ya <a title=\"Mixx Awards 2011\" href=\"http:\/\/www.tolgasismanoglu.com\/blog\/mixx-awards\/\" target=\"_blank\">buradan<\/a> ula\u015fabilirisiniz. Mixx Awards sekt\u00f6rde al\u0131\u015f\u0131lagelmi\u015f yar\u0131\u015fmalar\u0131n aksine, dijital reklam kampanyalar\u0131n\u0131 performanslar\u0131yla birlikte de\u011ferlendiren bir yap\u0131ya sahip. Bu kurgu da Mixx Awards\u2019\u0131 di\u011ferlerinden ayr\u0131\u015ft\u0131r\u0131yor&#8230;<\/p>\n<p>Mixx Awards 2012\u2019de toplamda 27 adet kategori mevcut. 70 ajanstan 433 projenin kat\u0131ld\u0131\u011f\u0131, \u201cTekil\u201d ve \u201cKampanya\u201d olmak \u00fczere iki ba\u015fl\u0131k ile d\u00fczenlenen yar\u0131\u015fman\u0131n her kategorisinde alt\u0131n, g\u00fcm\u00fc\u015f ve bronz mixx \u00f6d\u00fclleri sahiplerini buldu. Ge\u00e7ti\u011fimiz y\u0131llarda da oldu\u011fu gibi bu y\u0131l da kazanan \u00e7al\u0131\u015fmalar, Mixx Europe\u2019a (Avrupa aya\u011f\u0131) kat\u0131lmaya hak kazand\u0131.<!--more--><\/p>\n<p>Ajans ve reklamverenlerin birlikte kat\u0131ld\u0131\u011f\u0131 ve \u00f6d\u00fcl ald\u0131\u011f\u0131, stratejiden yarat\u0131c\u0131 \u00e7al\u0131\u015fma ve uygulamaya, medya planlamas\u0131ndan entegrasyona, verimlilikten yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcne (ROI) kadar t\u00fcm ileti\u015fim katmanlar\u0131n\u0131n ele al\u0131nd\u0131\u011f\u0131 Mixx Awards\u2019da ba\u015fvuruda bulunan kampanyalar ya da tekil i\u015f \u00f6rnekleri aras\u0131ndan en iyi interaktif \u00e7al\u0131\u015fmalar \u00f6d\u00fcllendiriliyor. Ayr\u0131ca, \u00e7oklu interaktif taktikleri bir arada ba\u015far\u0131yla kullanan reklamlarla birlikte \u00f6zellikle mobil, arama motoru, interaktif televizyon gibi y\u00fckseli\u015fe ge\u00e7mi\u015f y\u00f6ntemleri, geli\u015fkin ve yenilik\u00e7i bir bi\u00e7imde kullanan \u00e7al\u0131\u015fmalar da \u00f6d\u00fcl kazanabiliyor.<\/p>\n<p>Yar\u0131\u015fma ile ilgili yaz\u0131lanlar\u0131 Twitter&#8217;dan <strong>#mixxawards2012<\/strong> etiketi ile takip edebilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8508\/8468244634_02def0b800.jpg\" width=\"379\" height=\"500\" \/><\/p>\n<p><strong>Mixx Awards 2012 Kazananlar Listesi<\/strong><\/p>\n<p><span style=\"color: #800080;\"><strong>Marka Destinasyon Siteleri<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nTEB \u2013 C-Section<br \/>\nTEB Jr.<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nVodafone \u2013 C-Section<br \/>\nHemen Portre<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nSabanc\u0131 \u00dcniversitesi \u2013 Revolvia<br \/>\nSUSocial Map<\/p>\n<p><span style=\"color: #800080;\"><strong>Rich Media Display Reklamlar\u0131<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nChevrolet \u2013 Vizeum<br \/>\nChevrolet Aveo \u0130maj Kampanyas\u0131<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nFord Otosan \u2013 OgilvyOne<br \/>\nFiesta USB<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nFord Otosan \u2013 OgilvyOne<br \/>\nGelecekten Haberler<\/p>\n<p><span style=\"color: #800080;\"><strong>Mobil Marka Destinasyon Siteleri ve Aplikasyonlar<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nVoden<br \/>\nArazi Ol<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nReckitt Benckiser \u2013 Project Hose<br \/>\nSexmograf<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTurkcell \u2013 Rabarba<br \/>\nTurkcell Bahane Bulucu<\/p>\n<p><span style=\"color: #800080;\"><strong>Oyunlar<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nAnadolu Efes \u2013 Magiclick<br \/>\nBir Bomonti Maceras\u0131<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\n\u00dclker \u2013 Manajans \/ Thompson \u2013 St\u00fcdyo Nord<br \/>\nT\u00fcrkiye\u2019nin Gofreti, T\u00fcrkiye\u2019nin Mutlulu\u011fu<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nNestl\u00e9 \u2013 McCann Erickson<br \/>\nNesquik Fabrikas\u0131<br \/>\nBronz Mixx<br \/>\nDomino\u2019s Pizza \u2013 Magiclick<br \/>\nPizza Birader<\/p>\n<p><span style=\"color: #800080;\"><strong>Markal\u0131 \u0130\u00e7erik<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nProcter &amp; Gamble \u2013 Sesli Harfler<br \/>\nBebe\u011fimle B\u00fcy\u00fcyorum<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\n\u00d6zye\u011fin \u00dcniversitesi \u2013 41? 29!<br \/>\nHayat\u0131n\u0131n Oyunu<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTEB \u2013 C-Section<br \/>\nTEB Jr<\/p>\n<p><span style=\"color: #800080;\"><strong>Viral<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nProfilo \u2013 Rafineri Reklamc\u0131l\u0131k<br \/>\nProfilo Anneler G\u00fcn\u00fc-Yavrum Seni Like Ettim<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nCoca-Cola \u2013 C-Section<br \/>\nBeklenmedik Misafir<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nFrito Lay \u2013 Wanda Digital<br \/>\nCheetos Angry Birds \u0130stanbul Ku\u015fatmas\u0131<\/p>\n<p><span style=\"color: #800080;\"><strong>Ev-D\u0131\u015f\u0131 Dijital<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nNike \u2013 Mindshare<br \/>\nBen T\u00fcrkiye\u2019yim<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nAkbank \u2013 Project House<br \/>\nAkbank K\u0131sa Film K\u0131sa Yorum<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nCoca-Cola \u2013 C-Section<br \/>\nSevgili Makinesi<\/p>\n<p><span style=\"color: #800080;\"><strong>Tablet Uygulamalar\u0131<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nT\u00fcrkiye \u0130\u015f Bankas\u0131 \u2013 Medina Turgul DDB<br \/>\nZeugma \u2013 Kaz\u0131 \u00c7al\u0131\u015fmalar\u0131 Sponsorluk Kampanyas\u0131<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nVitra \u2013 Ping \u2013 Margin<br \/>\nVitrA \/\/ Haz\u0131r Cevap<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nT\u00fcrkiye \u0130\u015f Bankas\u0131 \u2013 Medina Turgul DDB<br \/>\n81 \u0130lde 81 Orman<\/p>\n<p><span style=\"color: #800080;\"><strong>Mekan-Temelli Reklam<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nUnilever \u2013 Rabarba<br \/>\nA\u015fk\u0131n\u0131 Uzat Uzatabildi\u011fin Kadar<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nUnilever \u2013 Proje Calide<br \/>\nTatl\u0131 Kuplar Nerede?<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTTNET \u2013 DBI \u0130stanbul<br \/>\nTTNET WiFi<\/p>\n<p><span style=\"color: #800080;\"><strong>Sosyal Medya Aplikasyonlar\u0131<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\n\u00d6zye\u011fin \u00dcniversitesi \u2013 41? 29!<br \/>\nHayat\u0131n\u0131n Oyunu<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nTurkcell \u2013 Efabrika<br \/>\nGn\u00e7trkcll Sevgililer G\u00fcn\u00fc<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\n\u00dclker \u2013 Manajans\/ Thompson \u2013 St\u00fcdyo Nord<br \/>\nT\u00fcrkiye\u2019nin Gofreti, T\u00fcrkiye\u2019nin Mutlulu\u011fu<br \/>\nProcter &amp; Gamble \u2013 Project House<br \/>\nMach3 Y\u00fczler Kul\u00fcb\u00fc<\/p>\n<p><span style=\"color: #800080;\"><strong>Deneysel ve Yenilik\u00e7i<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nDo\u011fu\u015f Yay\u0131n Grubu \u2013 Rafineri Reklamc\u0131l\u0131k<br \/>\nGQ\u2019dan \u00e7\u0131plak g\u00f6steren g\u00f6zl\u00fck GQ-R<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\n\u00d6zye\u011fin \u00dcniversitesi \u2013 41? 29!<br \/>\nHayat\u0131n\u0131n Oyunu<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTurkcell \u2013 Wanda Digital<br \/>\nTurkcell Corporate Advisory Board<br \/>\nBronz Mixx<br \/>\nVodafone \u2013 C-Section<br \/>\nHemen Portre<\/p>\n<p><span style=\"color: #800080;\"><strong>Marka Fark\u0131ndal\u0131\u011f\u0131 ve Konumland\u0131rma<\/strong><\/span><br \/>\n<strong><\/strong><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nUnilever T\u00fcrkiye \u2013 Tribal DDB Istanbul<br \/>\nMagnum \u2013 K\u0131van\u00e7 ile Haz Pe\u015finde<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nVolvo Car T\u00fcrkiye \u2013 EURO RSCG 4D<br \/>\n\u0130\u015fte Volvo\u2019dan #eniyiuclu<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTurkcell \u2013 Mindshare<br \/>\nHayat Payla\u015f\u0131nca G\u00fczel Lansman<\/p>\n<p><span style=\"color: #800080;\"><strong>Do\u011frudan Pazarlama<\/strong><\/span><br \/>\n<strong> <\/strong><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nAygaz \u2013 Ontarget<br \/>\nAygaz D\u00f6n\u00fc\u015f\u00fcm ve Bak\u0131m Kampanyas\u0131<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nVitrA \u2013 Ping<br \/>\nV-Like<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTeknosa \u2013 41? 29!<br \/>\nTuruncu \u015eans<\/p>\n<p><span style=\"color: #800080;\"><strong>\u00dcr\u00fcn Lansman\u0131<\/strong><\/span><\/p>\n<p><strong> Alt\u0131n Mixx<\/strong><br \/>\nTurkcell \u2013 Rabarba<br \/>\nKedi Pati<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nGaranti Bankas\u0131<br \/>\nGaranti Link<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nFrito Lay \u2013 Wanda Digital<br \/>\nRuffles Max Machine<\/p>\n<p><strong>\u00c7apraz Mecra Entegrasyonu<\/strong><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nVolvo \u2013 EURO RSCG 4D<br \/>\n\u0130\u015fte Volvo\u2019dan #eniyiuclu<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nTurkcell \u2013Mindshare<br \/>\nHayat Payla\u015f\u0131nca G\u00fczel Lansman<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nFrito Lay \u2013 OMD \u2013 Playmaker<br \/>\nBenim Man\u015fetim<\/p>\n<p><span style=\"color: #800080;\"><strong>Dijital Entegrasyon<\/strong><\/span><\/p>\n<p><strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\n\u00dclker \u2013 Manajans\/ Thompson \u2013 St\u00fcdyo Nord<br \/>\nT\u00fcrkiye\u2019nin Gofreti, T\u00fcrkiye\u2019nin Mutlulu\u011fu<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTurkcell \u2013 Efabrika<br \/>\nGn\u00e7trkcll Temsilci<\/p>\n<p><span style=\"color: #800080;\"><strong>Oyun \u0130\u00e7i<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nTurkcell \u2013 Wanda Digital<br \/>\nWolfteam<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nFrito Lay \u2013 Wanda Digital<br \/>\nCheetos Mega \u2013 Tipeez<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nFrito Lay \u2013 Wanda Digital<br \/>\nCheetos Angry Birds \u0130stanbul Ku\u015fatmas\u0131<\/p>\n<p><span style=\"color: #800080;\"><strong>Sosyal Pazarlama<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nKo\u00e7 Holding \u2013 V For Viral<br \/>\nLiseler Mesle\u011fiyle Yar\u0131\u015f\u0131yor<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nGreenpeace Akdeniz \u2013 V For Viral<br \/>\nYemezler<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTurkcell \u2013 Rabarba<br \/>\nTweet Sende<\/p>\n<p><span style=\"color: #800080;\"><strong>Kar Amac\u0131 G\u00fctmeyen \/ Kamu Hizmetleri<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\n\u00d6\u011fretmen Akademisi Vakf\u0131 \u2013 Komp\u00fcter<br \/>\nBiz Bunu Yapar\u0131z<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nTurkcell \u2013 Wanda Digital<br \/>\nT\u00fcrkiye Kumbaras\u0131<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nGreenpeace Akdeniz \u2013 V For Viral<br \/>\nYemezler<\/p>\n<p><span style=\"color: #800080;\"><strong>Arama Motoru<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nE-bebek \u2013 Clixous<br \/>\nPerformans Odakl\u0131 Arama Motoru Optimizasyonu (SEO) \u00c7al\u0131\u015fmalar\u0131<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nAtlasjet \u2013 Maxus Global<br \/>\nAr\u0131yoruz Atlasjet\u2019le!<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nGaranti Bankas\u0131 \u2013 Ping<br \/>\nGaranti Bankas\u0131 Arama Motoru Reklamc\u0131l\u0131\u011f\u0131 Stratejisi<\/p>\n<p><span style=\"color: #800080;\"><strong>Mikrositeler<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nPegasus \u2013 Rafineri Reklamc\u0131l\u0131k<br \/>\nPegasus Havayollar\u0131-Flypgs.com\u2019da Neler Oluyor<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nUnilever T\u00fcrkiye \u2013 Tribal DDB Istanbul<br \/>\nMagnum \u2013 K\u0131van\u00e7 ile Haz Pe\u015finde<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nTurkcell \u2013 Rabarba<br \/>\nTurkcell HPG T\u00fcrk\u00e7e Bebek\u00e7e S\u00f6zl\u00fck<br \/>\nEfes Pilsen \u2013 C-Section<br \/>\nAynaya Sor<\/p>\n<p><span style=\"color: #800080;\"><strong>Mobil Reklamlar<\/strong><\/span><\/p>\n<p><strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nVodafone \u2013 OMD<br \/>\nVodafone Smart Tab 10<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nBank Asya \u2013 Aerodeon<br \/>\nBank Asya Alt\u0131n Kabul G\u00fcnleri Hedefli SMS G\u00f6nderimi<\/p>\n<p><span style=\"color: #800080;\"><strong>Online Videolar<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nUnilever \u2013 DYG 360<br \/>\nTatl\u0131 Haller \u2013 1E 1K<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nPepsiCo \u2013 Tribal DDB Istanbul \u2013 Medina Turgul DDB<br \/>\nDoritos Akademi<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\n\u00dclker \u2013 Manajans\/ Thompson<br \/>\nG\u00fcl\u00fcmseme Bula\u015f\u0131c\u0131d\u0131r<\/p>\n<p><span style=\"color: #800080;\"><strong>Video Reklamlar<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nFrito Lay \u2013 Wanda Digital<br \/>\nRuffles Max Machine<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nToyota \u2013 Komp\u00fcter<br \/>\nBebek Hakl\u0131<\/p>\n<p><span style=\"color: #800080;\"><strong>Mobil Reklam<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nUnilever \u2013 Mindshare<br \/>\nAxe \u2013 En Ate\u015fli Ma\u00e7<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nFord Otosan \u2013 Mobilike \u2013 Ontarget<br \/>\nFord Ranger<br \/>\n<strong>Bronz Mixx<\/strong><br \/>\nGaranti Bankas\u0131 \u2013 Cereyan Medya<br \/>\nMadem Telefon Cebinde, Cep \u015eubesi 7\/24 Seninle !<\/p>\n<p><span style=\"color: #800080;\"><strong>Mobil Markal\u0131 Aplikasyon<\/strong><\/span><\/p>\n<p><strong>Alt\u0131n Mixx<\/strong><br \/>\nDiaego \u2013 Tribal DDB Istanbul<br \/>\nSmirnoff \u2013 Gece Benim<br \/>\n<strong>G\u00fcm\u00fc\u015f Mixx<\/strong><br \/>\nReckitt Benckiser \u2013 Project House<br \/>\nSexmograf<\/p>\n<p><span style=\"color: #800080;\"><strong>ve<\/strong> <strong>Y\u0131l\u0131n Kampanyas\u0131&#8230;<\/strong><\/span><\/p>\n<p>Procter &amp; Gamble \u2013 Sesli Harfler<br \/>\nBebe\u011fimle B\u00fcy\u00fcyorum<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<link rel=\"publisher\" href=\"https:\/\/plus.google.com\/115418739925694469214\"\/>\n","protected":false},"excerpt":{"rendered":"<p>IAB Amerika\u2019n\u0131n lisans\u0131yla bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Mixx Awards (Marketing Intelligence and Excellence) 13 \u015eubat 2013\u2019de Rahmi Ko\u00e7 M\u00fczesi\u2019nde sahiplerini buldu. Ge\u00e7en y\u0131l yap\u0131lm\u0131\u015f olan Mixx Awards 2011 ile ilgili yazm\u0131\u015f oldu\u011fum yaz\u0131ya buradan ula\u015fabilirisiniz. Mixx Awards sekt\u00f6rde al\u0131\u015f\u0131lagelmi\u015f yar\u0131\u015fmalar\u0131n aksine, dijital reklam kampanyalar\u0131n\u0131 performanslar\u0131yla birlikte de\u011ferlendiren bir yap\u0131ya sahip. Bu kurgu da Mixx Awards\u2019\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[1],"tags":[199,640,78,227,223,225],"class_list":["post-1801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-199","tag-dijital-pazarlama","tag-iab-turkiye","tag-marketing-and-interactive-excellence","tag-mixx-awards","tag-yaraticilik"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"IAB Amerika\u2019n\u0131n lisans\u0131yla bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenecek Mixx Awards (Marketing Intelligence and Excellence) 13 \u015eubat 2013\u2019de Rahmi Ko\u00e7 M\u00fczesi\u2019nde sahiplerini bulacak. 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Ge\u00e7en y\u0131l yap\u0131lm\u0131\u015f olan Mixx Awards 2011 ile ilgili yazm\u0131\u015f oldu\u011fum yaz\u0131ya buradan ula\u015fabilirisiniz. Mixx Awards sekt\u00f6rde al\u0131\u015f\u0131lagelmi\u015f yar\u0131\u015fmalar\u0131n aksine, dijital reklam kampanyalar\u0131n\u0131 performanslar\u0131yla birlikte de\u011ferlendiren bir yap\u0131ya sahip. Bu kurgu da Mixx Awards\u2019\u0131 di\u011ferlerinden ayr\u0131\u015ft\u0131r\u0131yor... Mixx Awards 2012\u2019de toplamda 27 adet kategori mevcut. \u201cTekil\u201d ve \u201cKampanya\u201d olmak \u00fczere iki ba\u015fl\u0131k ile d\u00fczenlenen yar\u0131\u015fman\u0131n her kategorisinde alt\u0131n, g\u00fcm\u00fc\u015f ve bronz mixx \u00f6d\u00fclleri sahiplerini bulacak. Ge\u00e7ti\u011fimiz y\u0131llarda da oldu\u011fu gibi bu y\u0131l da kazanan \u00e7al\u0131\u015fmalar, Mixx Europe\u2019a (Avrupa aya\u011f\u0131) kat\u0131lmaya hak kazanacak.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.tolgasismanoglu.com\/blog\/wp-content\/uploads\/2013\/02\/mixx_awards2012-1.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#article\",\"name\":\"Mixx Awards 2012 | Tolga Sismanoglu\",\"headline\":\"Mixx Awards 2012\",\"author\":{\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/#person\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/mixx_awards2012-1.jpg\",\"width\":150,\"height\":150},\"datePublished\":\"2013-02-12T07:57:26-07:00\",\"dateModified\":\"2013-11-11T05:07:54-07:00\",\"inLanguage\":\"tr-TR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#webpage\"},\"articleSection\":\"Genel, 2012, Dijital Pazarlama, IAB T\\u00fcrkiye, Marketing and Interactive Excellence, Mixx Awards, Yarat\\u0131c\\u0131l\\u0131k\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog#listItem\",\"position\":1,\"name\":\"Ev\",\"item\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/category\\\/genel\\\/#listItem\",\"name\":\"Genel\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/category\\\/genel\\\/#listItem\",\"position\":2,\"name\":\"Genel\",\"item\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/category\\\/genel\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#listItem\",\"name\":\"Mixx Awards 2012\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog#listItem\",\"name\":\"Ev\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#listItem\",\"position\":3,\"name\":\"Mixx Awards 2012\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/category\\\/genel\\\/#listItem\",\"name\":\"Genel\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/#person\",\"name\":\"Tolga Sismanoglu\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#personImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/598a933425e386109ef3d681b6e0d615047458c582c8cf299ad7b4b3af102be4?s=96&d=wavatar&r=g\",\"width\":96,\"height\":96,\"caption\":\"Tolga Sismanoglu\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/author\\\/admin\\\/\",\"name\":\"Tolga Sismanoglu\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/598a933425e386109ef3d681b6e0d615047458c582c8cf299ad7b4b3af102be4?s=96&d=wavatar&r=g\",\"width\":96,\"height\":96,\"caption\":\"Tolga Sismanoglu\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/#webpage\",\"url\":\"https:\\\/\\\/www.tolgasismanoglu.com\\\/blog\\\/mixx-awards-2012\\\/\",\"name\":\"Mixx Awards 2012 | Tolga Sismanoglu\",\"description\":\"IAB Amerika\\u2019n\\u0131n lisans\\u0131yla bu y\\u0131l \\u00fc\\u00e7\\u00fcnc\\u00fcs\\u00fc d\\u00fczenlenecek Mixx Awards (Marketing Intelligence and Excellence) 13 \\u015eubat 2013\\u2019de Rahmi Ko\\u00e7 M\\u00fczesi\\u2019nde sahiplerini bulacak. 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