{"id":1829,"date":"2013-02-24T11:38:40","date_gmt":"2013-02-24T18:38:40","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1829"},"modified":"2013-11-11T05:07:41","modified_gmt":"2013-11-11T12:07:41","slug":"turkiyede-e-ticaret","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/turkiyede-e-ticaret\/","title":{"rendered":"T\u00fcrkiye&#8217;de E-Ticaret"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8090\/8503397725_40b0bd5b8a.jpg\" width=\"333\" height=\"467\" \/>E-Ticaret&#8230; Offline ticaretin h\u0131zla online platforma kayd\u0131\u011f\u0131, son y\u0131llarda inan\u0131lmaz bir h\u0131zla b\u00fcy\u00fcyen ve hatta T\u00fcrkiye&#8217;de hacmi 10 Milyar TL&#8217;nin \u00fczerine \u00e7\u0131km\u0131\u015f bir sekt\u00f6r. \u00c7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u015firketin dan\u0131\u015fmas\u0131nda, plazalarda, evde vs. bir\u00e7ok yerde onlar\u0131n logolar\u0131n\u0131n oldu\u011fu kutulara denk gelmeyen yoktur san\u0131r\u0131m. \u00d6zellikle kad\u0131nlar\u0131n yo\u011fun oldu\u011fu \u015firketlerde \u00e7al\u0131\u015fanlar bunu \u00e7ok net bilirler. \ud83d\ude42<\/p>\n<p>Ge\u00e7mi\u015f y\u0131llara bak\u0131ld\u0131\u011f\u0131nda e-ticaret pazar\u0131na giren bir\u00e7ok oyuncu mevcut. 2013 ve sonras\u0131nda, e-ticaret b\u00fcy\u00fcrken oyuncu say\u0131s\u0131n\u0131n azalaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. BKM (Bankalararas\u0131 Kart Merkezi) a\u00e7\u0131klad\u0131\u011f\u0131 Ocak 2013 raporuna g\u00f6re; internetten kartl\u0131 \u00f6demelerde i\u015flem tutar\u0131 3.3 Milyar TL&#8217;ye ula\u015f\u0131rken, i\u015flem adedi ise 17.5 Milyonu ge\u00e7ti. \u0130\u015flem ba\u015f\u0131na ortalama 194 TL olarak a\u00e7\u0131klan\u0131rken, ge\u00e7en y\u0131l bu zamana g\u00f6re i\u015flem tutar\u0131 %28 artt\u0131. \u0130\u015flem adedi ise 2012&#8217;ye g\u00f6re %22 y\u00fckseldi.<\/p>\n<p>Sekt\u00f6r\u00fcn \u00f6nemli sitelerinden Webrazzi, ge\u00e7ti\u011fimiz g\u00fcnlerde \u00e7ok g\u00fczel ve ba\u015far\u0131l\u0131 bir organizasyona imza att\u0131. Ge\u00e7en y\u0131ldan da hat\u0131rlad\u0131\u011f\u0131m\u0131z &#8220;Webrazzi E-Ticaret&#8217;13 Konferans\u0131&#8221;&#8216;nda e-ticaret ile ilgili bir\u00e7ok detay konu\u015fuldu. (#eticaret2013) Konferans sonras\u0131 aktar\u0131lan datalardan sizlere genel bir derleme yapmak istedim. Umar\u0131m faydal\u0131 olur. Konferans sonundaki en belirgin noktalar ise; <strong>stok tutmamak, planl\u0131 ve organize lojistik\/tedarik ve mobil entegrasyon.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>2013 E-Ticaret&#8230;<\/strong><\/p>\n<ul>\n<li>2012 T\u00fcrkiye\u2019deki e-ticaret hacmi \u00a010 Milyar TL\u2019nin \u00fczerinde. Soner Canko\/BKM<\/li>\n<li>2012\u2032de 54 Milyon kredi kart\u0131n\u0131n 17 milyonu (8.5 milyon ki\u015fi) internet al\u0131\u015fveri\u015flerine kat\u0131ld\u0131. Bu rakam da her 3 kredi kart\u0131ndan 1\u2019inin internette kullan\u0131ld\u0131\u011f\u0131n\u0131 bizlere g\u00f6steriyor.<\/li>\n<li>2012 E-Ticaret sekt\u00f6rel da\u011f\u0131l\u0131m 1-E\u011flence, hediyelik e\u015fya 2- Bebek ve \u00c7ocuk\u00a0 3- Kozmetik<\/li>\n<li>H\u0131zl\u0131 geli\u015fen e-ticaret alanlar\u0131: Ev tekstil\/\u00e7eyiz, beyaz e\u015fya, organik \u00fcr\u00fcnler, tak\u0131\/m\u00fccevherat, tesett\u00fcr giyim<\/li>\n<li>Private Shopping&#8217;te fiyat avantaj\u0131n\u0131n \u00f6nemi, yerini m\u00fc\u015fteri memnuniyetine b\u0131rakt\u0131.<\/li>\n<li>Mobilya sekt\u00f6r\u00fc \u00e7ok h\u0131zl\u0131 b\u00fcy\u00fcyor ve mobilya kategorisi y\u00fckseli\u015fte.<\/li>\n<li>Stoksuz \u00e7al\u0131\u015fman\u0131n ezberlenmesi gerekiyor. <em>Asl\u0131 G\u00f6kdere\/Evmanya<\/em><\/li>\n<li>E-ticaretin en b\u00fcy\u00fck derdi stok ve operasyon maliyetleri. Bu y\u00fczden 2013 pazaryerlerinin (MarketPlace) y\u0131l\u0131 olacak.<\/li>\n<li>300 TL \u00fczeri i\u015flemlerde havayollar\u0131, \u00a0100 TL\u2019den k\u00fc\u00e7\u00fck i\u015flemlerde giyim\/aksesuar en b\u00fcy\u00fck hacme ula\u015ft\u0131. <em>Soner Canko\/BKM<\/em><\/li>\n<li>Ticaret h\u0131zl\u0131 bir \u015fekilde offlinedan online&#8217;a kayacak. 2013-2014 e-ticaret b\u00fcy\u00fcyecek, oyuncu say\u0131s\u0131 azalacak. Nevzat Ayd\u0131n\/Yemek Sepeti<\/li>\n<li>2005\u2019de internette kartla \u00f6deme hacmi 1 Milyar TL, 2012\u2019de 31 Milyar TL, 2015 hedefi ise 62 Milyar TL. <em>Soner Canko\/BKM<\/em><\/li>\n<li>E-ticaret giri\u015fimlerinin gelece\u011fini sermaye yoklu\u011funa baglayanlar hata yapar. <em>212 Capital Partners<\/em><\/li>\n<\/ul>\n<p><strong>\u00a0Markalardan&#8230;<\/strong><\/p>\n<ul>\n<li>Bir ki\u015fiye 3 defa parf\u00fcm reklam\u0131 g\u00f6nderirsek ve a\u00e7mazsa art\u0131k g\u00f6ndermiyoruz. <em>G\u00fclfem Toygar\/Limango<\/em><\/li>\n<li>Artik indirimden \u00e7ok, servis kalitesi ve m\u00fc\u015fteri memnuniyeti \u00f6nemli. <em>G\u00fclfem Toygar\/Limango<\/em><\/li>\n<li>2009 y\u0131l\u0131nda m\u00fc\u015fterilerimize att\u0131\u011f\u0131m\u0131z kampanya maillerinin %60&#8217;\u0131 a\u00e7\u0131l\u0131rd\u0131. \u015eimdi bu rakam %5&#8217;e d\u00fc\u015ft\u00fc. <em>G\u00fclfem Toygar\/Limango<\/em><\/li>\n<li>\u0130nternet al\u0131\u015fveri\u015finde marka bilinirli\u011finden \u00e7ok stok ve teslimat s\u00fcresi art\u0131k daha \u00f6nemli. <em>G\u00fclfem Toygar\/Limango<\/em><\/li>\n<li>Yemek Sepeti g\u00fcnde 50.000 sipari\u015f al\u0131yor. Bu sipari\u015flerin ge\u00e7en ay %23\u2019\u00fc mobilden ger\u00e7ekle\u015fti. 2013\u2019de bu rakam\u0131n %50 olmas\u0131 bekleniyor. <em>Nevzat Ayd\u0131n\/Yemek Sepeti<\/em><\/li>\n<li>Unnado&#8217;nun 500.000&#8217;e yak\u0131n m\u00fc\u015fterisi var ve tekrar al\u0131m yapan m\u00fc\u015fteri say\u0131s\u0131 %65. <em>G\u00f6ktu\u011f Okan O\u011fuz\/Unnado<\/em><\/li>\n<li>Hepsiburada.com&#8217;dan sonra en \u00e7ok bebek bezi sat\u0131\u015f\u0131n\u0131 unnado.com yap\u0131yor. <em>G\u00f6ktu\u011f Okan O\u011fuz\/Unnado<\/em><\/li>\n<li>Anne-\u00c7ocuk kategorisinde m\u00fc\u015fteri sadakati 4-5 y\u0131l s\u00fcrer ama ger\u00e7ek de\u011fer anne babalar\u0131n, yeni anne babalara tavsiyeleri. <em>G\u00f6ktu\u011f Okan O\u011fuz\/Unnado<\/em><\/li>\n<li>Unnado&#8217;nun 2013 hedef cirosu 20 Milyon TL, mevcut m\u00fc\u015fteri say\u0131s\u0131 500.000, tekrar al\u0131\u015fveri\u015f yapan m\u00fc\u015fteri oran\u0131 ise %65. <em>G\u00f6ktu\u011f Okan O\u011fuz\/Unnado<\/em><\/li>\n<li>Evmanya&#8217;n\u0131n 2013 ciro hedefi 20 Milyon TL. <em>Asl\u0131 G\u00f6kdere\/Evmanya<\/em><\/li>\n<li>\u00d6zellikle son 6 ayda mobilya kategorisi \u00e7ok h\u0131zl\u0131 b\u00fcy\u00fcyor. <em>Asl\u0131 G\u00f6kdere\/Evmanya<\/em><\/li>\n<li>Kad\u0131nlar, erkeklere g\u00f6re 3.8 kat daha kararl\u0131 sat\u0131nalma davran\u0131\u015flar\u0131 g\u00f6steriyor. Exit rate kad\u0131n \u00fcyelerde \u00e7ok daha az. <em>Koray Karata\u015f\/Akak\u00e7e<\/em><\/li>\n<li>Akak\u00e7e 2012 y\u0131ll\u0131k tekil ziyaret\u00e7isi 25 milyon. %60 erkek, %40 bayan. <em>Koray Karata\u015f\/Akak\u00e7e<\/em><\/li>\n<li>Akak\u00e7e&#8217;nin ge\u00e7en sene %3 olan mobil trafi\u011fi, bu y\u0131l 10%\u2019a \u00e7\u0131km\u0131\u015f durumda ve a\u011f\u0131rl\u0131kla mobilden elektronik \u00fcr\u00fcnler aran\u0131yor. <em>Koray Karata\u015f\/Akak\u00e7e<\/em><\/li>\n<li>Perakendeciler bayilerini korumak i\u00e7in e-ticarete \u00fcr\u00fcn vermiyor, ama bu yanl\u0131\u015f. <em>Koray Karata\u015f\/Akak\u00e7e<\/em><\/li>\n<li>212 Capital Partners\u2019\u0131n kap\u0131s\u0131n\u0131 \u00e7alan giri\u015fimcilerin y\u00fczde 31&#8217;i e-ticaret sitesi. <em>Ali Karabey\/Capital Partners<\/em><\/li>\n<li>212 Capital Partners, \u015fu ana kadar 7 milyon dolarl\u0131k yat\u0131r\u0131m yapt\u0131. 212Ltd\u2019nin toplamda 30 Milyon dolarl\u0131k fonu bulunuyor. <em>Ali Karabey\/Capital Partners<\/em><\/li>\n<li>Hepsiburada; 20 Milyon ziyaret\u00e7i, bunun 2.5 milyonu mobilden geliyor. 350 \u00e7al\u0131\u015fan, %40 civar\u0131 b\u00fcy\u00fcme, %20 yeni m\u00fc\u015fteri. <em>\u0130lker Baydar\/HepsiBurada<\/em><\/li>\n<li>Hepsiburada&#8217;n\u0131n 4.2 Milyondan fazla \u00fcyesi mevcut. <em>\u0130lker Baydar\/HepsiBurada<\/em><\/li>\n<li>En b\u00fcy\u00fck f\u0131rsat m\u00fc\u015fteri deneyiminin iyile\u015ftirilmesi. 300.000 m\u00fc\u015fterimizin profili var, 1 tu\u015fla al\u0131\u015fveri\u015f yap\u0131yorlar. <em>\u0130lker Baydar\/HepsiBurada<\/em><\/li>\n<li>Gittigidiyor, yeni uygulamalar\u0131 g\u00fcnde 5.000-10.000 aras\u0131nda indiriliyor. 2013&#8217;te toplam hacmin %10&#8217;unun mobil olmas\u0131n\u0131 hedefliyoruz. <em>Cenk Ang\u0131n\/GittiGidiyor &#8211; Ebay T\u00fcrkiye<\/em><\/li>\n<li>Gittigidiyor 2012&#8217;de %46 b\u00fcy\u00fcd\u00fc. <em>Cenk Ang\u0131n\/GittiGidiyor &#8211; Ebay T\u00fcrkiye<\/em><\/li>\n<\/ul>\n<p>Bol yarat\u0131c\u0131 ve sat\u0131\u015f dolu g\u00fcnler&#8230;<\/p>\n<link rel=\"publisher\" href=\"https:\/\/plus.google.com\/115418739925694469214\"\/>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticaret&#8230; Offline ticaretin h\u0131zla online platforma kayd\u0131\u011f\u0131, son y\u0131llarda inan\u0131lmaz bir h\u0131zla b\u00fcy\u00fcyen ve hatta T\u00fcrkiye&#8217;de hacmi 10 Milyar TL&#8217;nin \u00fczerine \u00e7\u0131km\u0131\u015f bir sekt\u00f6r. \u00c7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u015firketin dan\u0131\u015fmas\u0131nda, plazalarda, evde vs. bir\u00e7ok yerde onlar\u0131n logolar\u0131n\u0131n oldu\u011fu kutulara denk gelmeyen yoktur san\u0131r\u0131m. \u00d6zellikle kad\u0131nlar\u0131n yo\u011fun oldu\u011fu \u015firketlerde \u00e7al\u0131\u015fanlar bunu \u00e7ok net bilirler. \ud83d\ude42 Ge\u00e7mi\u015f y\u0131llara bak\u0131ld\u0131\u011f\u0131nda e-ticaret [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,358,83],"tags":[374,369,363,359,371,373,370,368,366,362,372,360,361,367,375,364],"class_list":["post-1829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-e-ticaret","category-internet-2","tag-212-capital-partners","tag-akakce","tag-bkm","tag-e-ticaret-2","tag-ebay-turkiye","tag-evmanya","tag-gittigidiyor","tag-hepsiburada","tag-limango","tag-marketplace","tag-mobil-e-ticaret","tag-online-alisveris","tag-private-shopping","tag-unnado","tag-webrazzi","tag-yemeksepeti"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1829"}],"version-history":[{"count":26,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1829\/revisions"}],"predecessor-version":[{"id":2624,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1829\/revisions\/2624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1831"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}