{"id":1860,"date":"2013-03-20T09:11:08","date_gmt":"2013-03-20T16:11:08","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1860"},"modified":"2013-11-11T05:07:34","modified_gmt":"2013-11-11T12:07:34","slug":"webrazzi-dijital-2013-notlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/webrazzi-dijital-2013-notlari\/","title":{"rendered":"Webrazzi Dijital 2013 Notlar\u0131"},"content":{"rendered":"

\"\"Webrazzi Dijital 2013 Konferans\u0131 Point Hotel’de ger\u00e7ekle\u015fti. Dijital d\u00fcnyan\u0131n bir\u00e7ok \u00f6nemli isminin yer ald\u0131\u011f\u0131 organizasyonda bir\u00e7ok \u00f6nemli konu ve detay konu\u015fuldu. Video, \u00f6l\u00e7\u00fcmleme, ger\u00e7ek zamanl\u0131 hedefleme, online davran\u0131\u015fsal reklamc\u0131l\u0131k, post-view reklam, Twitter, IAB T\u00fcrkiye g\u00fcndemi, online radyo, like ve mobil bankac\u0131l\u0131k gibi ba\u015fl\u0131klar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 konferans,\u00a0 #dijital13 etiketi ile twitter \u00fczerinde de yo\u011fun bir \u015fekilde konu\u015fuldu. S\u00f6z\u00fc fazla uzatmadan konferans notlar\u0131n\u0131 payla\u015fmak istiyorum. <\/p>\n

– 2010’dan 2012’ye haftal\u0131k internet kullan\u0131m\u0131 %85 artarak 18,3 saate y\u00fckseldi. T\u00fcmay Asena\/Nokta
\n– 2011’de video izleme oran\u0131 2.393 (milyon dakika) iken 2012’de 3.688 oldu. %54 art\u0131\u015f. T\u00fcmay Asena\/Nokta
\n– 2012 y\u0131l\u0131nda izlenen video say\u0131s\u0131 54.1 milyar! Video ba\u015f\u0131na izlenme s\u00fcresi 5.98 dakika. Video artarken, video ba\u015f\u0131na izlenme s\u00fcresi ge\u00e7en y\u0131la oranla %13 azald\u0131. T\u00fcmay Asena\/Nokta
\n– 2012’de play action artmas\u0131na ra\u011fmen video s\u00fcreleri k\u0131sald\u0131.T\u00fcmay Asena\/Nokta
\n– 2012 y\u0131l\u0131nda 54.1 milyon video izlenmi\u015f ve bunlar\u0131n %88’i e\u011flence’ye y\u00f6nelik. T\u00fcmay Asena\/Nokta
\n– T\u00fcketilen video i\u00e7eri\u011fin da\u011f\u0131l\u0131m\u0131nda e\u011flencenin pay\u0131 2011’e g\u00f6re %6,2 art\u0131\u015f ile %88,2’e ula\u015ft\u0131.T\u00fcmay Asena\/Nokta
\n– Haftada televizyon ba\u015f\u0131nda ge\u00e7irdi\u011fimiz s\u00fcre 18.7 saat; internet ba\u015f\u0131nda ise 18.3 saat. T\u00fcmay Asena\/Nokta<\/p>\n

SUNUM:<\/strong> http:\/\/tr.scribd.com\/doc\/131398118\/Nokta-Tumay-Asena-Webrazzi-Dijital-13-Sunum-pptx<\/a><\/p>\n

– IAB Europe’un a\u00e7\u0131klad\u0131\u011f\u0131 AdEx 2011 raporunda mobil reklam\u0131n t\u00fcm displayden aldi\u0131\u011f\u0131 pay %5 oldu. U\u011fur \u015eeker\/DBI
\n– Dijitalde \u00fclkemiz i\u00e7in \u00e7ok \u00f6nemli bwebir d\u00f6neme\u00e7 OBA (Online Davran\u0131\u015fsal Reklamc\u0131l\u0131k) bu y\u0131la g\u00fcndemini vuracak.
\n– Mixx Awards 2012’te ba\u015fvuru say\u0131s\u0131n\u0131n 433 ve sektor a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli bir yar\u0131\u015fma. Rima Erdemir\/IAB
\n– Bu senenin video y\u0131l\u0131 olaca\u011f\u0131 \u00f6ng\u00f6r\u00fclmekte.
\n– \u00d6l\u00e7\u00fcmlenemese de T\u00fcrkiye’de ev han\u0131mlar\u0131 yakla\u015f\u0131k 6 saat TV izliyor. Neslihan Olcay
\n– Evren b\u00fcy\u00fcy\u00fcp Connected TV’ler artt\u0131k\u00e7a, hem mobil hem de VOD geli\u015fecek ve artarak devam edecek.
\n– Yahoo, video platformu Dailymotion’u sat\u0131n almak i\u00e7in g\u00f6r\u00fc\u015fme s\u00fcrecinde.
\n– IAB T\u00fcrkiye, IAB Europe y\u00f6netim kuruluna girecek. Neslihan Olcay
\n– IAB T\u00fcrkiye olarak \u00fc\u00e7 konuya odaklan\u0131l\u0131yor; Kategorizasyon, denetim, network. Mahmut Kur\u015fun
\n– Dijital radyo ile radyo 4. Alt\u0131n \u00c7a\u011f\u0131na girdi. \u00d6zelli\u011fi: \u00c7e\u015fitlilik, heryerdelik, daha k\u0131sa reklamlar ve ki\u015fiselle\u015fme. Ali Abhary\/Spectrum
\n– T\u00fcrkiye’de kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131na yak\u0131n\u0131 online radyo dinliyorlar. Ali Abhary\/Spectrum
\n– T\u00fcrkiye’de radyo dinleyicilerinin %47’si radyoyu internetten dinliyor. Ali Abhary\/Spectrum
\n– K\u00fcresel radyo reklam pazar\u0131 $55 milyar. Ali Abhary\/Spectrum<\/p>\n

SUNUM:<\/strong> http:\/\/tr.scribd.com\/doc\/131398117\/Spectrum-Medya-Ali-A-Abhary-Webrazzi-Dijital-13-Sunum-pptx<\/a>
\n– T\u00fcrkiye’de g\u00fcnde 8 Milyon Tweet at\u0131l\u0131yor ve T\u00fcrk\u00e7e i\u00e7erik \u00fcreten 9.6 milyon ki\u015fi mevcut. (Ge\u00e7en y\u0131l bu rakam 7.2 milyon) Metin Kahraman\/Monitera
\n– Tweetler %39 Webden – %61 mobilden at\u0131l\u0131yor. Metin Kahraman\/Monitera
\n– T\u00fcrkiye’de en \u00e7ok 21:00-23:00 aras\u0131nda tweet at\u0131l\u0131yor. Metin Kahraman\/Monitera
\n– 2.5 milyon kullan\u0131c\u0131 TV izlerken tweet at\u0131yor. Metin Kahraman\/Monitera<\/p>\n

SUNUM<\/strong>: http:\/\/tr.scribd.com\/doc\/131397099\/Sosyal-Medya-TV-reytingleri<\/a>
\n– Post-view reklam modeli \u00fcr\u00fcn veya marka ile ilgili aramalarda y\u00fczde 38 art\u0131\u015f, site ziyaretlerinde y\u00fczde 46 art\u0131\u015f ve sat\u0131\u015flarda da %27 art\u0131\u015f ger\u00e7ekle\u015fiyor. Murat Kalafat\/Ligatus (Postview: Above the fold reklam alanlar\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131, marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6n planda olan perfermans odakl\u0131 reklam modeli.)
\n– Performans reklamc\u0131l\u0131\u011f\u0131nda uzmanla\u015fm\u0131\u015f Ligatus’un ayl\u0131k g\u00f6sterimi 16.5 milyar, T\u00fcrkiye ile 20 milyar. Murat Kalafat\/Ligatus
\n– Ligatus algoritmasinda Fraunhofer teknolojisini kullan\u0131l\u0131yor. Murat Kalafat\/Ligatus
\n– Real-Time Bidding Ecosystem kolay ileti\u015fim ve yay\u0131nc\u0131lara envanter sa\u011fl\u0131yor. RTB T\u00fcrkiye’de yayg\u0131nla\u015facak (Real Time Bidding= Kullan\u0131c\u0131n\u0131n \u00e7erezlerini baz alarak, ilgilendi\u011fi alanda reklam g\u00f6sterimi)
\n– \u0130ngiltere’den Guardian, Telegraph, CBS Interactive ve daha Real Time Bidding kullanan bir \u00e7ok yay\u0131n\u0131c\u0131 gelirinin %70’nin RTB’den sa\u011fl\u0131yor.
\n– RTB 70 milisaniye’de en do\u011fru reklama karar veriyor.<\/p>\n

– T\u00fcrkiye Avrupa’da, \u0130ngiltere’den hemen sonra online vakit ge\u00e7irilen s\u00fcre a\u00e7\u0131s\u0131ndan 2. en b\u00fcy\u00fck kitlenin bulundu\u011fu \u00fclke. Cemal B\u00fcy\u00fckg\u00f6k\u00e7esu\/Google \u0130rlanda
\n– D\u00f6n\u00fc\u015f\u00fcme odaklanmal\u0131y\u0131z, takip\u00e7i say\u0131s\u0131 ya da be\u011fenenlerin say\u0131s\u0131na de\u011fil. Cemal B\u00fcy\u00fckg\u00f6k\u00e7esu\/Google \u0130rlanda
\n– \u00d6l\u00e7\u00fcmlemenin yar\u0131n\u0131 “ili\u015fkilendirme modelleme” (Attribution Modelling) olacak. Cemal B\u00fcy\u00fckg\u00f6k\u00e7esu\/Google \u0130rlanda<\/p>\n

– M\u00fc\u015fteriler iyi bir mobil bankac\u0131l\u0131k tecr\u00fcbesi i\u00e7in bankalar\u0131n\u0131 de\u011fi\u015ftireceklerini s\u00f6yl\u00fcyorlar Deniz Cengiz\/TEB
\n– TEB’de hayran say\u0131s\u0131n\u0131 kendimize hi\u00e7 \u00f6l\u00e7\u00fc olarak almad\u0131k, etkile\u015fime \u00f6nem verdik. Deniz Cengiz\/TEB<\/p>\n

Bol yarat\u0131c\u0131 g\u00fcnler…<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Webrazzi Dijital 2013 Konferans\u0131 Point Hotel’de ger\u00e7ekle\u015fti. Dijital d\u00fcnyan\u0131n bir\u00e7ok \u00f6nemli isminin yer ald\u0131\u011f\u0131 organizasyonda bir\u00e7ok \u00f6nemli konu ve detay konu\u015fuldu. Video, \u00f6l\u00e7\u00fcmleme, ger\u00e7ek zamanl\u0131 hedefleme, online davran\u0131\u015fsal reklamc\u0131l\u0131k, post-view reklam, Twitter, IAB T\u00fcrkiye g\u00fcndemi, online radyo, like ve mobil bankac\u0131l\u0131k gibi ba\u015fl\u0131klar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 konferans,\u00a0 #dijital13 etiketi ile twitter \u00fczerinde de yo\u011fun bir \u015fekilde […]<\/p>\n","protected":false},"author":1,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[226,54,83,254],"tags":[378,376,78,79,641,377,375,379],"class_list":["post-1860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-egitim-seminer","category-internet-2","category-internet-reklamciligi","tag-attribution-modelling","tag-dijital-2013-konferans","tag-iab-turkiye","tag-internet","tag-internet-reklamciligi","tag-real-time-bidding","tag-webrazzi","tag-webrazzi-dijital-2013-konferansi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":23,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1860\/revisions"}],"predecessor-version":[{"id":2623,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1860\/revisions\/2623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1874"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}