{"id":1888,"date":"2013-03-24T14:19:41","date_gmt":"2013-03-24T21:19:41","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1888"},"modified":"2013-11-11T05:07:26","modified_gmt":"2013-11-11T12:07:26","slug":"2012-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2012-dijital-reklam-yatirimlari\/","title":{"rendered":"2012 Dijital Reklam Yat\u0131r\u0131mlar\u0131-Z Raporu"},"content":{"rendered":"

\"\"IAB T\u00fcrkiye 2012 Dijital reklam yat\u0131r\u0131mlar\u0131n\u0131 (harcamalar\u0131n\u0131) a\u00e7\u0131klad\u0131. Her ge\u00e7en zaman h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcy\u00fcrek yoluna devam eden dijital yat\u0131r\u0131mlar, 2012’nin ilk 6 ay\u0131 itibari ile toplamda 416,77 Milyon TL’den ilk y\u0131l\u0131n ilk yar\u0131s\u0131n\u0131 kapatm\u0131\u015ft\u0131. 2012 y\u0131l sonu kapan\u0131\u015f rakam\u0131na g\u00f6re %30 b\u00fcy\u00fcme elde ederek y\u0131l\u0131 toplamda 943 Milyon TL ile kapatt\u0131. Daha \u00f6nce yazm\u0131\u015f oldu\u011fum, “2012 ilk 6 ay dijital yat\u0131r\u0131mlar\u0131” yaz\u0131ma buradan<\/a> , “2013 Dijital Reklam Yat\u0131r\u0131mlar\u0131 \u00d6ng\u00f6r\u00fcleri” yaz\u0131ma ise buradan<\/a> ula\u015fabilirsiniz.<\/p>\n

Dijital reklam sekt\u00f6r\u00fc yat\u0131r\u0131mlar\u0131, %30’luk b\u00fcy\u00fcme oran\u0131 ile neredeyse 1 Milyar s\u0131n\u0131r\u0131na dayanm\u0131\u015f durumda.\u00a0 A\u015fa\u011f\u0131daki tabloda \u00f6zellikle b\u00fcy\u00fcme oranlar\u0131na da bakman\u0131z\u0131 tavsiye ederim. Dijital harcamalar\u0131n genel reklam harcamalar\u0131 pastas\u0131ndan ald\u0131\u011f\u0131 pay ise %18.<\/p>\n

\"\"<\/p>\n

IAB T\u00fcrkiye Dijital Reklam Harcamalar\u0131 \/\/ AdEx-2012 Raporu\u2019na g\u00f6re; display, arama raporu, mobil reklam, ilan sayfalar\u0131, e-posta, oyun i\u00e7i reklam gibi uygulamalardan olu\u015fan internet reklam yat\u0131r\u0131mlar\u0131 toplam\u0131; 943 milyon TL, g\u00f6sterim\/t\u0131klanma bazl\u0131 reklam, video, sponsorluk ve gelir payla\u015f\u0131ml\u0131 reklam yat\u0131r\u0131mlar\u0131ndan olu\u015fan \u201cDisplay Reklam Yat\u0131r\u0131mlar\u0131\u201d; \u00a0374 milyon TL, \u00fccretli s\u0131ralama, arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131ndan olu\u015fan \u201cArama Motoru Reklam Yat\u0131r\u0131mlar\u0131\u201d; 448 milyon TL, mobil g\u00f6sterim ve mobil opt-in SMS\/MMS\u2019den olu\u015fan \u201cMobil Reklam Yat\u0131r\u0131mlar\u0131\u201d 36 milyon TL, ilan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131 76 milyon TL olurken, e-posta ve oyun i\u00e7i reklam yat\u0131r\u0131mlar\u0131 toplam\u0131 9 milyon TL olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
\u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131 (2012 Kapan\u0131\u015f)<\/span>
\n<\/strong><\/td>\n		943 (B\u00fcy\u00fcme %31)
\n<\/strong><\/span><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n374 (B\u00fcy\u00fcme %27)
\n<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n278 (B\u00fcy\u00fcme %18)<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n45 (B\u00fcy\u00fcme %105)<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n32 (B\u00fcy\u00fcme %39)<\/strong><\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n19 (B\u00fcy\u00fcme %46)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n448 (B\u00fcy\u00fcme %32)<\/strong>
\n<\/strong><\/td>\n<\/tr>\n
Kelime bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n320 (B\u00fcy\u00fcme %39)<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n128 (B\u00fcy\u00fcme %17)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n36 (B\u00fcy\u00fcme %44)
\n<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n11 (B\u00fcy\u00fcme %83)<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n25 (B\u00fcy\u00fcme %32)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n76 (B\u00fcy\u00fcme %31)
\n<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n76 (B\u00fcy\u00fcme %31)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n9 (B\u00fcy\u00fcme %80)
\n<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n5 (B\u00fcy\u00fcme %67)<\/td>\n<\/tr>\n
Oyun i\u00e7i reklam<\/td>\n4 (B\u00fcy\u00fcme %100)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\u00a0T\u00fcm rakamlar IAB T\u00fcrkiye tahminidir. Yarat\u0131c\u0131 i\u015fler, CRM \u00e7al\u0131\u015fmalar\u0131, SEO yat\u0131r\u0131mlar\u0131 hari\u00e7tir.<\/em><\/span><\/address>\n
\u00a0<\/address>\n

IAB T\u00fcrkiye Ba\u015fkan\u0131 Ahmet Pura, E-Marketer verilerine g\u00f6re 2012\u2019de d\u00fcnyada toplam reklam yat\u0131r\u0131mlar\u0131n\u0131n yakla\u015f\u0131k 500 milyar ABD $\u2019\u0131 oldu\u011funa ve bu rakam\u0131n 100 milyar $\u2019\u0131n\u0131n dijitalden geldi\u011fine dikkat \u00e7ekerek, \u201cArt\u0131k her 5 dolardan 1\u2019i dijital ortamda kullan\u0131l\u0131yor.\u201d dedi. Pura, T\u00fcrkiye\u2019de 2012 y\u0131l\u0131 i\u00e7in d\u00fcnya ortalamas\u0131n\u0131n (%16 \u2013 ZenithOptimedia) \u00fcst\u00fcnde, bir b\u00fcy\u00fcme \u00f6ng\u00f6rd\u00fcklerini ve bunun ger\u00e7ekle\u015fti\u011fini, dijitalin ge\u00e7en y\u0131la oranla %30 b\u00fcy\u00fcyerek 943 milyon TL\u2019na ula\u015ft\u0131\u011f\u0131n\u0131 vurgulad\u0131. \u201cReklamc\u0131lar Derne\u011fi\u2019nin ge\u00e7ti\u011fimiz hafta a\u00e7\u0131klad\u0131\u011f\u0131 verilere ilaveten IAB T\u00fcrkiye\u2019nin kapsaml\u0131 analizine (arama motorlar\u0131, ilan sayfalar\u0131, e-mail marketing, oyun i\u00e7i reklam yat\u0131r\u0131mlar\u0131 dahil) g\u00f6re, toplam reklam yat\u0131r\u0131mlar\u0131 %10 oran\u0131nda artm\u0131\u015f ve dijitalin ald\u0131\u011f\u0131 pay %18\u2019e y\u00fckselmi\u015ftir. Dijitalin, en ge\u00e7 2016\u2019da ikinci b\u00fcy\u00fck mecra olaca\u011f\u0131 tahmin edilmektedir. T\u00fcm sekt\u00f6r oyuncular\u0131n\u0131n, hem toplam yat\u0131r\u0131mlar\u0131n y\u00fckselmesine hem mecralar baz\u0131nda ta\u015flar\u0131n yerinden oynamas\u0131na haz\u0131rl\u0131kl\u0131 olmas\u0131 gerekli.\u201d diyerek, dijitalin y\u00fckseli\u015fini bir kez daha g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n

Dijital yat\u0131r\u0131mlar\u0131n kontroll\u00fc bir \u015fekilde b\u00fcy\u00fcmeye devam edece\u011fi, yarat\u0131c\u0131 g\u00fcnler…<\/p>\n\n","protected":false},"excerpt":{"rendered":"

IAB T\u00fcrkiye 2012 Dijital reklam yat\u0131r\u0131mlar\u0131n\u0131 (harcamalar\u0131n\u0131) a\u00e7\u0131klad\u0131. Her ge\u00e7en zaman h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcy\u00fcrek yoluna devam eden dijital yat\u0131r\u0131mlar, 2012’nin ilk 6 ay\u0131 itibari ile toplamda 416,77 Milyon TL’den ilk y\u0131l\u0131n ilk yar\u0131s\u0131n\u0131 kapatm\u0131\u015ft\u0131. 2012 y\u0131l sonu kapan\u0131\u015f rakam\u0131na g\u00f6re %30 b\u00fcy\u00fcme elde ederek y\u0131l\u0131 toplamda 943 Milyon TL ile kapatt\u0131. Daha \u00f6nce yazm\u0131\u015f […]<\/p>\n","protected":false},"author":1,"featured_media":1898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,83,254],"tags":[381,380,382,347,78,641,346,348,642],"class_list":["post-1888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-internet-2","category-internet-reklamciligi","tag-2012-dijital-harcamalar","tag-2012-dijital-reklam-yatirimlari","tag-2012-internet","tag-display","tag-iab-turkiye","tag-internet-reklamciligi","tag-mobil-2","tag-search","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1888"}],"version-history":[{"count":40,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1888\/revisions"}],"predecessor-version":[{"id":2620,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1888\/revisions\/2620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1898"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}