{"id":1931,"date":"2013-04-12T06:58:02","date_gmt":"2013-04-12T13:58:02","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=1931"},"modified":"2013-11-11T05:07:18","modified_gmt":"2013-11-11T12:07:18","slug":"online-video","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/online-video\/","title":{"rendered":"Online Video"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8110\/8637537984_52923fd91d.jpg\" width=\"290\" height=\"409\" \/> G\u00f6z\u00fcn g\u00f6rd\u00fc\u011f\u00fcn\u00fc kulak i\u015fitmek istiyor, yaz\u0131\/metin art\u0131k kimselere yetmez oldu. G\u00f6rsel ve i\u015fitsel bir ileti\u015fim arac\u0131 olarak online video, son y\u0131llarda y\u00fckseli\u015fine h\u0131zla devam ederek heryeri, herkesi sar\u0131yor&#8230; Bunun son d\u00f6nemdeki en g\u00fczel \u00f6rneklerinden birisi, daha \u00f6nce bir \u00e7o\u011fumuzun tan\u0131mad\u0131\u011f\u0131,\u00a0 sadece tek bir video ile sonras\u0131nda d\u00fcnyan\u0131n tan\u0131d\u0131\u011f\u0131 Gangnam Style, 1.5 milyar\u0131n \u00fczerinde izlendi. Etraf\u0131m\u0131zdaki neredeyse t\u00fcm ajans ve markalar\u0131n e\u011flenceli bir \u015fekilde kendi kurgular\u0131ndaki Harlem Shake&#8217;leri&#8230; Bunlar\u0131n hepsi video ile ger\u00e7ekle\u015fiyor. Markalar YouTube&#8217;da video kanal a\u00e7arak videolar\u0131n\u0131 ilk buradan payla\u015f\u0131rken, kullan\u0131c\u0131lar yani biz belki de saatlerce video sitelerinin kar\u0131\u015f\u0131nda vakit ge\u00e7iriyoruz. Bir d\u00f6nem \u00e7ok pop\u00fcler olan UGC (k\u0131saca, kullan\u0131c\u0131lar\u0131n y\u00fckledi\u011fi\/user content) i\u00e7erikler son d\u00f6nemde zirvedeki pop\u00fclerli\u011fini, premium i\u00e7erik sunan sitelere b\u0131rak\u0131yor. Bir\u00e7ok site yay\u0131n haklar\u0131n\u0131 ald\u0131\u011f\u0131 i\u00e7eriklerini sitesine entegre ederek trafiklerini ve izlenmelerini artt\u0131r\u0131yor ve reklam sat\u0131\u015flar\u0131 ile kanza\u00e7 sa\u011fl\u0131yor. Son d\u00f6nemde TV kurulu\u015flar\u0131 da eskiden belki de \u00e7ok fark\u0131nda olmad\u0131klar\u0131 o de\u011ferli i\u00e7eriklerini online ortama da ta\u015f\u0131yarak kendi premium video (VOD) servislerini hayata ge\u00e7iriyorlar. Mobil cihazlar\u0131n hayat\u0131m\u0131zdaki \u00f6neminin kat kat artt\u0131\u011f\u0131 bu d\u00f6nemde video t\u00fcketiminin b\u00fcy\u00fck bir k\u0131sm\u0131 da mobil cihazlardan ger\u00e7ekle\u015fiyor.<!--more--><\/p>\n<p><strong>Peki neden online video izliyoruz?<br \/>\n<\/strong>Bu sorunun asl\u0131nda bir\u00e7ok cevab\u0131 mevcut. Zengin ve \u00fccretsiz i\u00e7erikler, istedi\u011fin zaman izlemek, istedi\u011fin \u015fekilde yay\u0131na m\u00fcdahale ederek durdurup tekrar izleyebilmek, ilgi alanlar\u0131na g\u00f6re tematik i\u00e7erikler, ka\u00e7\u0131rd\u0131\u011f\u0131n program ve dizileri cebinden bile takip etmek, e\u011flenmek (E\u011flence: Bu, videonun izlenmesindeki en b\u00fcy\u00fck i\u00e7erik ba\u015fl\u0131\u011f\u0131 %88) gibi bir\u00e7ok sebep online video izlemek i\u00e7in say\u0131labilir. Yap\u0131lan ara\u015ft\u0131rmalar\u0131n sonucunda 2014 y\u0131l\u0131nda Amerikal\u0131lar\u0131n %50&#8217;sinin normal TV haricinde iPad, internet televizyonu, PC\/MAC arac\u0131l\u0131\u011f\u0131yla televizyonu online olarak izleyece\u011fini payla\u015f\u0131yor. (EMarketer) Ayda ortalama 250 video izleme ortalamas\u0131 ile Avrupa&#8217;da 2., D\u00fcnyada 4. s\u0131raday\u0131z. Ortalama ise 6 dakika.<\/p>\n<p><strong><br \/>\nOnline Video ve \u0130nternet Reklamc\u0131l\u0131\u011f\u0131<br \/>\n<\/strong>\u0130nternet reklamc\u0131l\u0131\u011f\u0131 i\u00e7in online video \u00e7ok b\u00fcy\u00fck bir \u00f6nem arz ediyor. Ge\u00e7en y\u0131ldan bu y\u0131la video reklam yat\u0131r\u0131mlar\u0131 45 milyon TL rakam\u0131na ula\u015farak %105 b\u00fcy\u00fcme elde etti. Video i\u00e7erisindeki reklam modelleri standart banner ve alanlara g\u00f6re \u00e7o\u011fu zaman daha iyi bir etkile\u015fim veriyor, ki hepimizin bildi\u011fi \u00fczere okumak yerine art\u0131k \u00e7o\u011funlukla video izliyoruz. \u00d6zellikle son d\u00f6nemde hayat\u0131m\u0131za giren vPaid deste\u011fi ile \u00e7ok ba\u015far\u0131l\u0131 video richmedialar yap\u0131lmakta. \u0130nteraksiyonlu videolar (player-site), etiketleme (Tagging) destekli marka e-ticaret sitesine y\u00f6nlendirmeli yap\u0131lar vs gibi bir\u00e7ok yeni video reklam \u00fcr\u00fcn\u00fc mevcut. Reklam ajanslar\u0131 ve markalar, TV izlemeyen kitleyi (Light TVuser\/Non TV User) yakalabilmek ve online kullan\u0131c\u0131 kitlesine de \u00fcr\u00fcn\u00fcn\u00fcn g\u00f6sterimini yapabilmek ad\u0131na sat\u0131n almalar\u0131nda videoyu, TV planlar\u0131n\u0131n yan\u0131nda s\u0131kl\u0131kla kullanmaya ba\u015flad\u0131lar. \u00d6ng\u00f6r\u00fc olarak yakla\u015fmak gerekirse bu model \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7erisinde h\u0131zla ve kontroll\u00fc bir \u015fekilde artarak b\u00fcy\u00fcyecek.<\/p>\n<p><strong><br \/>\nDizi &amp; Tematik Oriented Video Sitelerinden \u00d6rnekler<br \/>\n<\/strong><\/p>\n<ul>\n<li><strong> Sebastiyan (Mynet): <\/strong>T\u00fcrkiye&#8217;nin ilk premium video servisi. Diziler, tematik kanallar, TV klasikleri, \u00e7izgi filmler, web dizileri (Webisode konusunda da \u00e7ok ba\u015far\u0131l\u0131) (<a href=\"http:\/\/sebastiyan.mynet.com\/\" target=\"_blank\">http:\/\/sebastiyan.mynet.com<\/a>)<\/li>\n<li><strong>Tvyo (Do\u011fu\u015f):<\/strong> Yerli ve yabanc\u0131 diziler, m\u00fczik, spor i\u00e7erikleri, kanallar (ya\u015fam, kad\u0131n, gurme vs&#8230;), Do\u011fu\u015f b\u00fcnyesindeki canl\u0131 TV kanallar\u0131 (<a href=\"http:\/\/www.tvyo.com\/\" target=\"_blank\">http:\/\/www.tvyo.com<\/a>)<\/li>\n<li><strong>Viplay (Do\u011fan\/H\u00fcrriyet):<\/strong> Web dizileri, programlar, \u00f6zel kanallar. (<a href=\"http:\/\/www.viplay.com\/\" target=\"_blank\">http:\/\/www.viplay.com<\/a>)<\/li>\n<li><strong>NetD (Do\u011fanTV\/KanalD):<\/strong> KanalD dizi ve i\u00e7erikleri, filmler, TV canl\u0131 yay\u0131nlar\u0131, programlar, \u00f6zel i\u00e7erik kanallar\u0131 (<a href=\"http:\/\/www.netd.com\/\" target=\"_blank\">http:\/\/www.netd.com<\/a>)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/farm9.staticflickr.com\/8264\/8641896529_51b2e7ded8.jpg\" width=\"500\" height=\"272\" \/><\/p>\n<div><strong>Online video hakk\u0131nda 15 global istatistik:<\/strong><\/p>\n<ul>\n<li>ABD\u2019deki 89 milyon ki\u015fi yaln\u0131zca bug\u00fcn 1.2 milyar online video seyredecek. (ComScore)<\/li>\n<li>2016 y\u0131l\u0131 itibariyle online video kullan\u0131c\u0131lar\u0131n\u0131n n\u00fcfuslar\u0131n\u0131 ikiye katlayarak 1.5 milyara ula\u015fmas\u0131 bekleniyor. (<a title=\"Cisco Visual Networking Index: Forecast and Methodology, 2011-2016\" href=\"http:\/\/www.cisco.com\/en\/US\/solutions\/collateral\/ns341\/ns525\/ns537\/ns705\/ns827\/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html\" target=\"_blank\">Cisco<\/a>)<\/li>\n<li>ABD\u2019de t\u00fcm markalar\u0131n yaln\u0131zca y\u00fczde 24\u2032\u00fc online videolar\u0131 pazarlama faaliyetlerinde de\u011ferlendiriyor. (<a title=\"Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising\" href=\"http:\/\/kantarmediana.com\/intelligence\/press\/nearly-quarter-top-brands-are-using-online-video-advertising?destination=read-about-us\" target=\"_blank\">Kantar Media<\/a>)<\/li>\n<li>Online video an itibariyle mobil trafi\u011fin y\u00fczde 50\u2032sini olu\u015ftururken baz\u0131 a\u011flar \u00fczerinde bu oran y\u00fczde 69\u2032a ula\u015fm\u0131\u015f durumda. (<a title=\"Video Statistics: The Impact of Video\" href=\"http:\/\/www.invodo.com\/html\/resources\/video-statistics\/\" target=\"_blank\">Bytemobile Mobile Analytics Report<\/a>)<\/li>\n<li>T\u00fcketiciler herhangi bir online video 2 saniye i\u00e7inde y\u00fcklenip ba\u015flamazsa i\u00e7erikten vazge\u00e7iyorlar. (<a title=\"Online viewers ditch slow-loading video after 2 seconds\" href=\"http:\/\/www.cnn.com\/2012\/11\/12\/tech\/web\/video-loading-study\" target=\"_blank\">University of Massachusetts Amherst ve Akamai Technologies<\/a>)<\/li>\n<li>Markalara ili\u015fkin videolar\u0131n payla\u015f\u0131lmas\u0131 s\u00f6z konusu oldu\u011funda Facebook y\u00fczde 46, e-mail y\u00fczde 40 ve Twitter y\u00fczde 14 pay al\u0131yor. (<a title=\"Video Statistics: The Impact of Video\" href=\"http:\/\/www.invodo.com\/html\/resources\/video-statistics\/\" target=\"_blank\">Invodo<\/a>)<\/li>\n<li>2016\u2032da t\u00fcm d\u00fcnyadaki online video trafi\u011fi internette ger\u00e7ekle\u015fen t\u00fcketici aktivitelerinin y\u00fczde 55\u2032ini olu\u015fturacak. (<a title=\"Cisco Visual Networking Index: Forecast and Methodology, 2011-2016\" href=\"http:\/\/www.cisco.com\/en\/US\/solutions\/collateral\/ns341\/ns525\/ns537\/ns705\/ns827\/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html\" target=\"_blank\">Cisco<\/a>)<\/li>\n<li>T\u00fcketicilerin y\u00fczde 52\u2032si \u00fcr\u00fcnlere ait video izleme imk\u00e2n\u0131n\u0131n online al\u0131\u015fveri\u015flerde karar almalar\u0131na yard\u0131mc\u0131 oldu\u011funu s\u00f6yl\u00fcyor. (<a title=\"Online videos help build confidence in purchases\" href=\"https:\/\/www.internetretailer.com\/2012\/04\/05\/online-videos-help-build-confidence-purchases\" target=\"_blank\">Invodo<\/a>)<\/li>\n<li>Mobil ve tablet \u00fczerinden al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar diz\u00fcst\u00fc ve masa\u00fcst\u00fc bilgisayar kullan\u0131c\u0131lar\u0131ndan 3 kat daha fazla video izleme potansiyeline sahipler. (<a title=\"Video + Tablets: The Mobile Catalyst for E-Commerce (Watch out Amazon!)\" href=\"http:\/\/www.forbes.com\/sites\/darcytravlos\/2012\/08\/18\/video-tablets-the-mobile-catalyst-for-e-commerce-watch-out-amazon\/\" target=\"_blank\">NPD<\/a>)<\/li>\n<li>Sosyal medyada payla\u015f\u0131m tu\u015flar\u0131 bar\u0131nd\u0131ran mobil video reklamlar\u0131 y\u00fczde 36 oran\u0131nda daha fazla etkile\u015fim sa\u011fl\u0131yor. (<a title=\"Rhythm Insights\" href=\"http:\/\/rhythmnewmedia.com\/site\/assets\/files\/1011\/q4_2012_rhythm_insights_web.pdf\" target=\"_blank\">Rhythm NewMedia<\/a>)<\/li>\n<li>\u00d6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7erisinde online video prod\u00fcksiyonu, online reklam harcamalar\u0131n\u0131n 3\u2032te 1\u2032ini olu\u015fturacak. (<a title=\"Benchmarking Local Online Media: 2011 Revenue Survey\" href=\"http:\/\/www.borrellassociates.com\/reports?page=shop.product_details&amp;flypage=garden_flypage.tpl&amp;product_id=1051&amp;category_id=55\" target=\"_blank\">Borrell Associates<\/a>)<\/li>\n<li>Pazarlamac\u0131lar\u0131n y\u00fczde 76\u2032s\u0131 sitelerine videolar eklemeyi ve bu \u00f6zelli\u011fe Facebook, Twitter ya da blog etkile\u015fiminden daha fazla \u00f6nem vermeyi planl\u0131yor. (<a title=\"2012 Social media marketing industry report\" href=\"http:\/\/www.socialmediaexaminer.com\/SocialMediaMarketingIndustryReport2012.pdf\">Social Media Examiner<\/a>)<\/li>\n<li>Mobil video izleyenlerin y\u00fczde 92\u2032si bu i\u00e7eri\u011fi bir ba\u015fkas\u0131 ile payla\u015f\u0131yor. (<a title=\"Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution\" href=\"http:\/\/www2.invodo.com\/l\/12102\/2012-03-02\/dbq\" target=\"_blank\">Invodo<\/a>)<\/li>\n<li>Bir milyardan fazla tekil kullan\u0131c\u0131 her ay Youtube\u2019u ziyaret edip platform \u00fczerinde 4 milyar saatten fazla video izliyor. (<a title=\"Youtube Statistics\" href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\" target=\"_blank\">Youtube<\/a>)<\/li>\n<li>Haftada 2 milyar video Youtube \u00fczerinden paraya \u00e7evrilirken, her otomatik olarak payla\u015f\u0131lan Tweet, alt\u0131 yeni Youtube s\u00f6rf oturumuna sebep oluyor. (<a title=\"25 Jawdropping YouTube Video Facts, Figures, &amp; Statistics\" href=\"http:\/\/www.reelseo.com\/youtube-statistics\/#ixzz2PJtKM1Xp\">ReelSEO<\/a>)<br \/>\n(<em>Online video hakk\u0131nda 15 global istatistik\/Kaynak: Haluk Kasarc\u0131 (Digiday)<\/em><\/li>\n<\/ul>\n<p>Bol videolu g\u00fcnler \ud83d\ude42<\/p>\n<\/div>\n<link rel=\"publisher\" href=\"https:\/\/plus.google.com\/115418739925694469214\"\/>\n","protected":false},"excerpt":{"rendered":"<p>G\u00f6z\u00fcn g\u00f6rd\u00fc\u011f\u00fcn\u00fc kulak i\u015fitmek istiyor, yaz\u0131\/metin art\u0131k kimselere yetmez oldu. G\u00f6rsel ve i\u015fitsel bir ileti\u015fim arac\u0131 olarak online video, son y\u0131llarda y\u00fckseli\u015fine h\u0131zla devam ederek heryeri, herkesi sar\u0131yor&#8230; Bunun son d\u00f6nemdeki en g\u00fczel \u00f6rneklerinden birisi, daha \u00f6nce bir \u00e7o\u011fumuzun tan\u0131mad\u0131\u011f\u0131,\u00a0 sadece tek bir video ile sonras\u0131nda d\u00fcnyan\u0131n tan\u0131d\u0131\u011f\u0131 Gangnam Style, 1.5 milyar\u0131n \u00fczerinde izlendi. Etraf\u0131m\u0131zdaki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,226,1,254,258],"tags":[395,383,388,394,386,385,393,387,391,642,392,389,390,384],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital-pazarlama","category-genel","category-internet-reklamciligi","category-video","tag-midroll","tag-online-video","tag-player","tag-postroll","tag-premium-content","tag-premium-icerik","tag-preroll","tag-ugc","tag-vast","tag-video","tag-video-reklam","tag-video-rich-media","tag-vpaid","tag-youtube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=1931"}],"version-history":[{"count":57,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1931\/revisions"}],"predecessor-version":[{"id":2619,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/1931\/revisions\/2619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/1934"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=1931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}