{"id":2023,"date":"2013-04-17T02:14:20","date_gmt":"2013-04-17T09:14:20","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=2023"},"modified":"2013-11-11T05:07:11","modified_gmt":"2013-11-11T12:07:11","slug":"webrazzi-mobil-2013","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/webrazzi-mobil-2013\/","title":{"rendered":"Webrazzi Mobil 2013 Notlar\u0131"},"content":{"rendered":"

\"\"Webrazzi Mobil 2013 Konferans\u0131 Point Hotel\u2019de ger\u00e7ekle\u015fti. Mobil d\u00fcnyadan bir\u00e7ok \u00f6nemli ismin kat\u0131ld\u0131\u011f\u0131 konferansta birbirinden \u00f6nemli bir\u00e7ok konu ve detay konu\u015fuldu. Konferans giri\u015finde e-ticaretten, sosyal a\u011flara, mobil d\u00fcnyadan, dijital reklamc\u0131l\u0131\u011fa, ekonomik verilerden, sekt\u00f6rel istatistiklere kadar bir\u00e7ok farkl\u0131 kategoride y\u00fczlerce veri bar\u0131nd\u0131ran Webrazzi’nin yeni servisi Webrazzi Pro tan\u0131t\u0131ld\u0131. Twitter \u00fczerinden #mobil13 etiketi ile takip edilen etkinlikten baz\u0131 notlar\u0131 payla\u015fmak istiyorum.– Ortalama olarak indirilen 40 uygulamadan sadece 15’i kullan\u0131l\u0131yor.
\n– T\u00fcrkiye’de 36milyon internet, 13milyon akilli telefon kullanicisi var. 8 milyon kisi netten alisveris yapiyor.
\n– T\u00fcrkiye’de mobilden yap\u0131lan aramalar; e\u011flence haber ve genel bilgiden sonra en \u00e7ok al\u0131\u015fveri\u015f i\u00e7in yap\u0131l\u0131yor.
\n– Mobil CRM uygulama say\u0131s\u0131 2014 y\u0131l\u0131nda 1200’\u00fc ge\u00e7ecek.
\n– Turkcell TR’de 65 milyon GSM abonesi, 13 milyon ak\u0131ll\u0131 telefon, 8 milyon e-ticaret t\u00fcketicisi var. Erkan Ta\u015f \/ Turkcell Mobil Ticaret Y\u00f6neticisi<\/strong>
\n– Ak\u0131ll\u0131 telefonlarda ge\u00e7irilen s\u00fcrenin %18’i taray\u0131c\u0131da, %82’si uygulamalarda be\u00e7iyor. Erkan Ta\u015f \/ Turkcell Mobil Ticaret Y\u00f6neticisi
\n– \u0130nsanlar c\u00fczdanlar\u0131n\u0131 kaybettiklerinde 4 saat, telefonlar\u0131n\u0131 kaybettiklerinde 15 dakikada farkediyorlar. Erkan Ta\u015f \/ Turkcell Mobil Ticaret Y\u00f6neticisi
\n–\u00a03G’nin patentinin sahibi Qualcomm’a g\u00f6re 2016 y\u0131l\u0131na kadar 1,6 milyar yeni 3G ba\u011flant\u0131s\u0131 eklenecek.\u00a0Bar\u0131\u015f Ruacan \/ Qualcomm Genel M\u00fcd\u00fcr\u00fc
\n– Ortalama bir insan g\u00fcnde 150 kez telefonuna bak\u0131yor. Her 6,5 dakikada bir. Bar\u0131\u015f Ruacan \/ Qualcomm Genel M\u00fcd\u00fcr\u00fc
\n– Her ay sat\u0131lan telefonlarin %56 si akilli telefon.. Her 2 telefonda biri ak\u0131ll\u0131 telefon. Bar\u0131\u015f Ruacan \/ Qualcomm Genel M\u00fcd\u00fcr\u00fc
\n– Desktop PC sat\u0131\u015flar\u0131 %75’lerden %20’lere d\u00fc\u015f\u00fcyor.
\n– Google G\u00f6zl\u00fck’le birlikte mobil i\u015fletim sistemi sava\u015f\u0131 5. ekrana yay\u0131lacak” #mobil13
\n– Tablet sat\u0131\u015flar\u0131 2011’de 127 bin civar\u0131nda iken, 2012’de ise 505 bin adeti ge\u00e7mi\u015f durumda.
\n– Son 5 senede mobil cihazlar\u0131n i\u015flemcisi 5 kat h\u0131zland\u0131.
\n– \u015eu an telefonlar\u0131n incelmesine en b\u00fcy\u00fck engel kamera. Bar\u0131\u015f Ruacan \/ Qualcomm Genel M\u00fcd\u00fcr\u00fc
\n– Ak\u0131ll\u0131 telefonlar dijital 6. hissiniz haline gelecek.
\n– T\u00fcrkiye’de 13 milyon ki\u015fi mobil kullan\u0131c\u0131s\u0131. Sahibinden’in 6,5 mobil kullan\u0131c\u0131s\u0131 var. Levent Dicle \/ Sahibinden.com Reklam Grup Ba\u015fkan\u0131
\n– D\u00fcnyada 6,8 milyar mobil abone say\u0131s\u0131 var, bunlar\u0131n 2,5 milyar\u0131 mobil internet kullan\u0131c\u0131s\u0131. Levent Dicle \/ Sahibinden.com Reklam Grup Ba\u015fkan\u0131
\n– Erkeklerin %70’i telefon, kad\u0131nlar\u0131n %60’\u0131 tablet kullan\u0131yor.
\n– Sahibinden.com ‘da en \u00e7ok aranan 3 kelime 1.Apple 2.BMW 3.Samsung. Levent Dicle \/ Sahibinden.com Reklam Grup Ba\u015fkan\u0131
\n– Sahibinden.com’un mobilde 1.9M iOS – 1.5M Android kullan\u0131c\u0131s\u0131 var. Levent Dicle \/ Sahibinden.com Reklam Grup Ba\u015fkan\u0131
\n– Mobil yataga giriyor! Sahibinden.com ‘a mobilden gelen en b\u00fcy\u00fck trafik gece 00:00 ile\u00a0 02:00 aras\u0131. Mobil prime time. (22.00 \u2013 02.00-> 9.2 milyon g\u00f6sterim \/imp\u00a0 –\u00a0 02.00-07.00 -> 3.1 milyon\u00a0 g\u00f6sterim \/ imp.\u00a0 –\u00a0\u00a0 07.00-12.00 -> 5.1 milyon g\u00f6sterim \/ impression
\n– Amerika’da 10 t\u00fcketicden 8’i internet \u00fczerinde la\u0131\u015fveri\u015f yap\u0131yor. \u0130nternet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015fler %15 b\u00fcy\u00fcd\u00fc. Fatih \u0130\u015fbecer \/ Pozitron CEO
\n– IDC raporlar\u0131na g\u00f6re al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 59’u mobil \u00fczerinden fiyat kar\u015f\u0131la\u015ft\u0131r\u0131yor. Fatih \u0130\u015fbecer \/ Pozitron CEO
\n– Showrooming en \u00e7ok elektronik \u00fcr\u00fcnler kategorisinde ger\u00e7ekle\u015fiyor. Fatih \u0130\u015fbecer \/ Pozitron CEO
\n– Mobile ge\u00e7i\u015fte yol haritas\u0131: Heyecan > Hayalkirikligi > Ger\u00e7ekcilik > Buyume. Fatih \u0130\u015fbecer \/ Pozitron CEO
\n– Hybrid mobil uygulamalar APP Store’larda taraf\u0131ndan reject olabiliyor, mobil websiteleri de optimize edilmeli. Fatih \u0130\u015fbecer \/ Pozitron CEO
\n– Google Glass Showrooming’e (Ma\u011faz\u0131c\u0131l\u0131k ve al\u0131\u015fveri\u015f tecr\u00fcbesinde) yeni bir boyut getirecek.\u00a0Google glass ile daha \u00f6nceden se\u00e7ilmi\u015f sitelerle \u00fcr\u00fcn fiyat ve rating kar\u015f\u0131la\u015ft\u0131rmas\u0131 otomatik yap\u0131labilecek. Fatih \u0130\u015fbecer \/ Pozitron CEO<\/p>\n

Al\u0131\u015fveri\u015f i\u00e7in ma\u011fazaya gitmek yerine neden online\u2019\u0131 tercih ediyoruz?<\/strong>
\n%74:<\/strong> Online fiyatlar daha d\u00fc\u015f\u00fck olmas\u0131
\n%40:<\/strong> Online almay\u0131 planlay\u0131p ma\u011fazada g\u00f6rmek istemek
\n%22:<\/strong> \u00dcr\u00fcn\u00fcn ma\u011fazada mevcut olmamas\u0131
\n%15:<\/strong> \u00dcr\u00fcnlerin eve g\u00f6nderilmesi rahatl\u0131\u011f\u0131
\n%14:<\/strong> Ma\u011fazada sat\u0131n alma zorlulu\u011fu
\n%4:<\/strong> Di\u011fer<\/p><\/blockquote>\n

– Mobil’in ma\u011faza sat\u0131\u015flar\u0131 \u00fczerindeki etkisi hizla art\u0131yor. 2016’da mobil sat\u0131\u015flar\u0131n %20’sine y\u00f6n verece\u011fi \u00f6ng\u00f6r\u00fclmekte. Fatih \u0130\u015fbecer \/ Pozitron CEO
\n– Native uygulamalar\u0131n 2017 y\u0131l\u0131na kadar domine devam etmesini bekliyoruz. Osman \u00c7elik \/ Mobinex CTO
\n– Bir mobil uygulaman\u0131n \u00f6mr\u00fc yakla\u015f\u0131k 3 sene. Osman \u00c7elik \/ Mobinex CTO
\n– Bir mobil uygulaman\u0131n 1 senelik i\u015fletme maliyeti, yat\u0131r\u0131m maliyetinin %100-%80’i. Osman \u00c7elik \/ Mobinex CTO
\n– Mobil uygulama geli\u015ftirme features, channels ve OS de\u011fi\u015fkenleri ile b\u00fcy\u00fcyen bir operasyon. \u00c7\u00f6z\u00fcm, Cross platform. Osman \u00c7elik \/ Mobinex CTO
\n– “Mobil uygulama geli\u015ftirme maliyetlerini y\u00fckselten 4 teknik parametre: i\u015fletim sistemi, \u00fcretici, cihaz tipi ve ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc. Osman \u00c7elik \/ Mobinex CTO
\n– Bizim yerimize d\u00fc\u015f\u00fcnen uygulamalar, external Mind \u00f6nem kazan\u0131yor, m\u00fc\u015fteri onun yerine d\u00fc\u015f\u00fcnecek uygulamalar istiyor. Rudi D\u00f6kmecio\u011flu \/ TMOB
\n– Online & Offline entegrasyonunu en iyi y\u00f6neten, omni channell’a en iyi entegre oland\u0131r. Rudi D\u00f6kmecio\u011flu \/ TMOB
\n– Banka i\u015flemlerinin \u00e7o\u011fu mobilden ve internetten yap\u0131l\u0131yor, \u015fubelerin konumlamalar\u0131 de\u011fi\u015fecek.
\n– Angry Birds Space oyununun m\u00fczi\u011fi Slash’ten, oyun Nasa ile i\u015fbirli\u011fiyle yap\u0131ld\u0131. Todd Tran \/ Rovio
\n– Angry Birds Space, 35 g\u00fcnde 50 milyon kullan\u0131c\u0131ya ula\u015f\u0131rken, Angry Birds toplamda 1.7 milyar kez indirildi. T\u00fcrkiye’den indirilme oran\u0131 ise 11 milyon. Todd Tran \/ Rovio
\n– Angry Birds oynayanlar\u0131n %51’i erkek, %49’u ise kad\u0131n. Todd Tran \/ Rovio
\n– Rovio’nun Angry Birds markas\u0131yla sat\u0131lan \u00fcr\u00fcnlerden kazand\u0131\u011f\u0131 para mobil oyun sat\u0131\u015f\u0131ndan daha fazla. Todd Tran \/ Rovio
\n–\u00a0 Mobil, t\u00fcketim yapmam\u0131z i\u00e7in dominant bir platform. Ali Da\u011fl\u0131 \/ GP Bullhound Direkt\u00f6r
\n– \u015eu anda en \u00e7ok s\u0131k ziyaret edilen d\u00fckkan “App Store”- Mobil art\u0131k bir \u00f6ncelik. Ali Da\u011fl\u0131 \/ GP Bullhound Direkt\u00f6r
\n– GP Bullhound Direkt\u00f6r\u00fc Ali Da\u011fl\u0131, oyunlar\u0131n 50MB’\u0131n alt\u0131nda olmas\u0131n\u0131 tavsiye ediyor. Ali Da\u011fl\u0131 \/ GP Bullhound Direkt\u00f6r
\n– \u0130\u015fin s\u0131rr\u0131: Keyif ald\u0131\u011f\u0131m\u0131z olay\u0131, t\u00fcketicinin keyif ald\u0131\u011f\u0131 hale getirmek gerek! Ali Da\u011fl\u0131 \/ GP Bullhound Direkt\u00f6r
\n– M\u00fc\u015fterinin oldu\u011fu yerde olmak. Ekran\u0131 olan her yer bankad\u0131r. Deniz Cengiz \/ TEB Alternatif Da\u011f\u0131t\u0131m Kanallar\u0131 Direkt\u00f6r\u00fc
\n– “Mobil bankac\u0131l\u0131\u011f\u0131 kullananlar\u0131n %20’si internet bankac\u0131l\u0131\u011f\u0131n\u0131 kullanm\u0131yor. M\u00fc\u015fterilerin %24’\u00fc daha iyi bir mobil deneyim icin bankalar\u0131n\u0131 bile de\u011fistirece\u011fini s\u00f6yl\u00fcyor. Deniz Cengiz \/ TEB Alternatif Da\u011f\u0131t\u0131m Kanallar\u0131 Direkt\u00f6r\u00fc
\n–\u00a0Mobil reklamverenin mobil platform tercihleri:\u00a0 iPhone %45, iPad %25, Android %17, mobil site: %15. Volkan Bi\u00e7er \/ Mobilike
\n– Mobil display reklamda favori platform hala iPhone, ama konu CTR oldu\u011funda Android \u00f6n planda. Volkan Bi\u00e7er \/ Mobilike
\n– Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %32’si lokasyonlar\u0131na eri\u015fime izin veriyor. Gelecekte lokasyon bazl\u0131 reklamlar daha \u00e7ok \u00f6nem kazanacak. <\/strong>\u015eirketlerin lokasyon bazl\u0131 reklama ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7e %3. Volkan Bi\u00e7er \/ Mobilike
\n– 2016-2017’de RTB (Real Time Bidding) \u00e7ok \u00f6nemli bir hale gelecek.- RTB’in web’den mobile ge\u00e7i\u015fi zaman alacak. Volkan Bi\u00e7er \/ Mobilike
\n– T\u00fcrkiye mobil data tuketimi (3. \u00c7eyrek) 2009 > 3.197 TB, 2011 > 8.766 TB, 2012 > 19.66 TB\u00a0Elvin Altun \/ Turkcell, Mobil Pazarlama Y\u00f6neticisi
\n– Mobil, an\u0131nda \u00f6l\u00e7\u00fcmleme yap\u0131labilen tek mecra. Turkcell, Mobil Pazarlama Y\u00f6neticisi
\n– Yeni medyan\u0131n genetik kodu…Mobil. Turkcell, Mobil Pazarlama Y\u00f6neticisi<\/p>\n

\u00c7ok ya\u015fa Mobil \ud83d\ude42<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Webrazzi Mobil 2013 Konferans\u0131 Point Hotel\u2019de ger\u00e7ekle\u015fti. Mobil d\u00fcnyadan bir\u00e7ok \u00f6nemli ismin kat\u0131ld\u0131\u011f\u0131 konferansta birbirinden \u00f6nemli bir\u00e7ok konu ve detay konu\u015fuldu. Konferans giri\u015finde e-ticaretten, sosyal a\u011flara, mobil d\u00fcnyadan, dijital reklamc\u0131l\u0131\u011fa, ekonomik verilerden, sekt\u00f6rel istatistiklere kadar bir\u00e7ok farkl\u0131 kategoride y\u00fczlerce veri bar\u0131nd\u0131ran Webrazzi’nin yeni servisi Webrazzi Pro tan\u0131t\u0131ld\u0131. Twitter \u00fczerinden #mobil13 etiketi ile takip edilen etkinlikten […]<\/p>\n","protected":false},"author":1,"featured_media":2026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,226,330],"tags":[397,399,400,375,396,398],"class_list":["post-2023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital-pazarlama","category-mobil","tag-mobile","tag-showrooming","tag-turkcell-mobil","tag-webrazzi","tag-webrazzi-mobil-2013-konferansi","tag-webrazzi-pro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=2023"}],"version-history":[{"count":53,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2023\/revisions"}],"predecessor-version":[{"id":2617,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2023\/revisions\/2617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/2026"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=2023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=2023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=2023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}