{"id":2399,"date":"2013-08-31T13:34:19","date_gmt":"2013-08-31T20:34:19","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=2399"},"modified":"2016-01-21T04:59:24","modified_gmt":"2016-01-21T11:59:24","slug":"ipz-2013-donusum-ve-uyum","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/ipz-2013-donusum-ve-uyum\/","title":{"rendered":"\u0130PZ 2013 “D\u00f6n\u00fc\u015f\u00fcm ve Uyum”"},"content":{"rendered":"

T\u00fcrkiye’nin en b\u00fcy\u00fck ve k\u00f6kl\u00fc dijital pazarlama organizasyonu olan \u0130nteraktif Pazarlama Zirvesi 2013, bu y\u0131l 12 Eyl\u00fcl Per\u015fembe g\u00fcn\u00fc Swissotel The Bosphorus’ta ger\u00e7ekle\u015fti. \u0130PZ 2013’\u00fcn bu y\u0131l ana temas\u0131 “D\u00f6n\u00fc\u015f\u00fcm ve Uyum’du” “Online \u0130tibar Y\u00f6netimi”, “Bili\u015fim Hukuku”, “Medyada Gelenekselden Dijitale D\u00f6n\u00fc\u015f\u00fcm” konulu panellerin yer ald\u0131\u011f\u0131 organizasyonda interaktif pazarlaman\u0131n ikinci bahar\u0131 ve tamamlad\u0131\u011f\u0131 evrimi kat\u0131l\u0131mc\u0131lar ile payla\u015f\u0131ld\u0131. Bu y\u0131l ana sponsorlar aras\u0131nda TTNET, T\u00fcrk Telekom ve Avea bulunmakta.<\/p>\n

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Sekizincisi ger\u00e7ekle\u015fen \u0130PZ 2013, bu y\u0131l ger\u00e7ekten \u00e7ok g\u00fczel bir temaya de\u011findi. T\u00fcrkiye’de \u00f6zellikle uzun bir s\u00fcredir dijital pazarlama bir “D\u00f6n\u00fc\u015f\u00fcm” s\u00fcrecinde. Fakat bir yandan da uyumsuzluklar yok de\u011fil. Neredeyse t\u00fcm sekt\u00f6rlerde dijital d\u00f6n\u00fc\u015f\u00fcme ba\u015fland\u0131 fakat di\u011fer yandan da al\u0131\u015f\u0131lm\u0131\u015f bir d\u00fczen olan konvansiyonel medyadan\/d\u00fczenden ayr\u0131lamama durumu hakim. \u0130ki kavram\u0131 yanyana getiren \u0130PZ 2013, zaten interaktif olan pazarlaman\u0131n ge\u00e7irdi\u011fi d\u00f6n\u00fc\u015f\u00fcm ve uyumu, stratejik kaderini bu unsurlarla belirleyen markalara, \u015firketlere ve t\u00fcm i\u015f d\u00fcnyas\u0131n\u0131n dikkatine sundu.<\/div>\n
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\u0130nteraktif mecralar\u0131 kullanan, markas\u0131n\u0131 interaktif pazarlama yat\u0131r\u0131mlar\u0131 ile b\u00fcy\u00fctmek isteyen, bu pastadan pay almak ve zemine adapte olmak isteyen t\u00fcm marka, ajans ve bireysel profesyonellerin ka\u00e7\u0131rmamas\u0131 gereken bu zirvede; TTNET, T\u00fcrk Telekom, Avea, PepsiCo, Paro, IBM, Yap\u0131 Kredi, Kale Seramik, Local Time, TAV gibi bir\u00e7ok ulusal ve uluslararas\u0131 markan\u0131n hikayeleri \u0130nteraktif Pazarlama Zirvesi \u0130PZ 2013’te payla\u015f\u0131ld\u0131. Ayr\u0131ca son y\u0131llar\u0131n y\u00fckselen y\u0131ld\u0131z\u0131 mobil kavram\u0131na da bu y\u0131l geni\u015fce yer verilerek operat\u00f6rlerin gelece\u011finden, uygulama ekonomisine, mobil ticaretten, mobil cihazlar\u0131n gelece\u011fine kadar sekt\u00f6r\u00fc ilgilendiren t\u00fcm konular\u0131 masaya yat\u0131r\u0131ld\u0131.<\/p>\n

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\u0130PZ 2013 Program:<\/strong> Buradan eri\u015febilirsiniz…<\/a><\/div>\n
Twitter Hesab\u0131<\/strong>: @ipz2013<\/a><\/div>\n
Takip Hashtag’i:#<\/s>ipz2013<\/strong><\/b><\/a><\/div>\n
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\n\u0130PZ 2013 \u0130nteraktif Pazarlama Zirvesi Notlar\u0131<\/strong><\/span><\/div>\n
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\nG\u00fcnseli Ozan Ocako\u011flu\/MMI T\u00fcrkiye Ba\u015fkan\u0131<\/strong>
\n– Bundan sonra teknolojiye, “S\u00fcrd\u00fcr\u00fclebilir Uyum” olarak bakmal\u0131y\u0131z.<\/div>\n
<\/div>\n

\nAhmet Pura\/IAB T\u00fcrkiye Ba\u015fkan\u0131<\/strong>
\n– Dijital reklam yat\u0131r\u0131mlar\u0131nda bu y\u0131l %28-30 b\u00fcy\u00fcme var.
\n– 2016’da TV’den sonra en b\u00fcy\u00fck mecra digital mecralar olacak.
\n– Dijitalde sorun b\u00fcy\u00fcme sorunu de\u011fil \u00f6l\u00e7\u00fcmleme ve denetim sorunudur.
\n– T\u00fcm mecralar\u0131n \u00f6l\u00e7\u00fcmlenmesi konusunda bir \u00e7at\u0131 olmal\u0131 ve devlet taraf\u0131ndan denetlenmeli.
\n– 2016’da dijital, reklam yat\u0131r\u0131mlar\u0131nda 2. s\u0131raya \u00e7\u0131kacak.<\/div>\n
<\/div>\n

\nMert Ba\u015far TTNET Pazarlama GMY<\/strong>
\n– Yeni nesil her g\u00fcn 1,5 trilyon yeni i\u00e7erik giriyor.
\n– \u0130\u015fin i\u00e7ine internet ka\u00e7an her\u015fey ak\u0131llan\u0131yor, de\u011fi\u015fiyor, d\u00f6n\u00fc\u015f\u00fcyor. \u0130\u015finize mutlaka internet ka\u00e7\u0131r\u0131n.
\n– T\u00fcrkiye’de yakla\u015f\u0131k 19,8 milyon hane var ve sadece %49’unda internet var. Buna 3G eri\u015fimi dahil.
\n– D\u00fcnyada dijital m\u00fczik pazar\u0131 $7,12 milyar. Oyun pazar\u0131 ise $75 milyar.
\n– Bulut bili\u015fim sekt\u00f6r\u00fc t\u00fcm d\u00fcnyada 73 milyar $ ilk bir pazara ula\u015ft\u0131.
\n– Mert Ba\u015far: “T\u00fcrkiye’de 7 milyon dijital TV olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/div>\n
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\nTahsin Y\u0131lmaz\/T\u00fcrkTelekom CEO<\/strong>
\n– D\u00fcnyan\u0131n 7 milyarl\u0131k n\u00fcfusunun %41’i online. Erkeklerin %41’i, kad\u0131nlar\u0131n %37’si online.
\n– Bug\u00fcn 1,7 milyar ki\u015fi sosyal medyada.
\n– 2013 y\u0131l\u0131nda d\u00fcnya \u00fczerinde 1.73 milyar sosyal medya kullan\u0131c\u0131s\u0131 var.
\n– 171 bin KM fiber a\u011f\u0131 d\u00f6\u015fendi, 2.2 milyon haneyi kapsar durumda.
\n– D\u00fcnyada Twitter kullan\u0131c\u0131lar\u0131 554 milyona ula\u015ft\u0131.
\n– T\u00fcrkiye’de 1 milyon tablet kullan\u0131c\u0131s\u0131 bulunmakta.
\n– Tablet kullan\u0131mlar\u0131n\u0131n %97’si ki\u015fisel ama\u00e7l\u0131.
\n– T\u00fcrkiye’de Twitter kullan\u0131c\u0131 say\u0131s\u0131 9.6 milyon.
\n– T\u00fcrkiye’de d\u00fczenli internet kullan\u0131c\u0131s\u0131 39.5%.
\n– T\u00fcrklerin bir g\u00fcnde att\u0131g\u0131 tweet say\u0131s\u0131: 8 milyon adet.
\n– T\u00fcrkiye’de tablet kullananlar\u0131n %54’\u00fc kad\u0131n, %46’s\u0131 erkek.
\n– D\u00fcnyada internet kullan\u0131m oran\u0131 erkeklerde %41 kadinlarda %37.<\/div>\n
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\nTayfun Acarer\/BTK Ba\u015fkan\u0131<\/strong>
\n– T\u00fcrkiye’de e-ticaret sekt\u00f6r\u00fc 31 milyar liray\u0131 buldu.
\n– T\u00fcrkiye’de eticaret her y\u0131l %40 b\u00fcy\u00fcyor.<\/div>\n
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\n\u00d6mer \u015een\/Avea Mobil Uyg.ve \u0130\u00e7erik Y\u00f6n.<\/strong>
\n– 2012’de mobilden internet kullan\u0131m\u0131 %109 artt\u0131.
\n– T\u00fcrkiye’de 2012 de ak\u0131ll\u0131 cihaz sat\u0131\u015f\u0131 2011’e g\u00f6re %58 artt\u0131.
\n– Her g\u00fcn do\u011fan \u00e7ocuk say\u0131s\u0131n\u0131n 4.5 kat\u0131 ak\u0131ll\u0131 telefon kullan\u0131lmaya ba\u015flaniyor.
\n– T\u00fcrkiye’ye getirilen her 100 telefonun 54’\u00fc ak\u0131ll\u0131 telefon.
\n– G\u00fcnde 150 defa cep telefonuna bak\u0131yoruz.
\n– 2012’de mobil’den internet kullan\u0131m\u0131 %109 artt\u0131.
\n– 2013 de 55 yas \u00fczeri ak\u0131ll\u0131 telefon kullan\u0131m\u0131 80% artt\u0131.
\n– Bu sene 7 milyon ak\u0131ll\u0131 telefon sat\u0131\u015f\u0131 bekleniyor. Mobilde internet kullan\u0131m\u0131 2 kat\u0131na \u00e7\u0131kt\u0131.
\n– Avea internet kullan\u0131c\u0131lar\u0131n\u0131n %65’i video izliyor.<\/div>\n
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\nAk\u0131n Ar\u0131kan\/IBM<\/strong>
\n– M\u00fc\u015fterilerin online al\u0131\u015fveri\u015f i\u00e7in en \u00f6nemli sebebi ucuzluk. Bu y\u00fczden online pazarda farkl\u0131la\u015fma zor.
\n– De\u011fi\u015fik cihazlar da olsa g\u00f6sterdi\u011fi ayn\u0131 \u00e7i\u00e7ek, yani m\u00fc\u015fteri.
\n– Ki\u015fiselle\u015ftirilmi\u015f bannerlar %500 daha fazla t\u0131klanma al\u0131yor.
\n– Retargeting bannerlar ile sat\u0131\u015flar %300 art\u0131r\u0131labiliyor.<\/div>\n
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\nEngin Oyta\u00e7\/Tan\u0131 Pazarlama ve \u0130leti\u015fimi Hiz. Genel M\u00fcd\u00fcr<\/strong>
\n– Sahipli\u011fin yerini sanal sahiplik ald\u0131. Bug\u00fcn ABD’de e-kitap sat\u0131\u015flar\u0131 toplam sat\u0131\u015flar\u0131n %30’una ula\u015ft\u0131.- Bug\u00fcn ABD’de evliliklerin 3’te 1’i biri tan\u0131\u015fma sitelerinden ger\u00e7ekle\u015fiyor.
\n– Dijital teknolojiler sayesinde i\u015fsiz olan ba\u015fparmak i\u015f sahibi oldu<\/div>\n
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\n\u0130hsan Karag\u00f6z\/Kale Grubu<\/strong>
\n– Televizyon h\u00e2l\u00e2 \u00f6nemli bir mecra. Ama di\u011fer mecralar\u0131n deste\u011fi art\u0131yor. \u0130leti\u015fim de buna g\u00f6re \u015fekilleniyor.<\/div>\n
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\nCahit Erdo\u011fan\/Yap\u0131 Kredi Bankas\u0131 BT Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131<\/strong>
\n– Cebimizdeki teknolojiler, kurumlar\u0131n teknolojisinden daha h\u0131zl\u0131 geli\u015fiyor.
\n– Bir y\u00fczy\u0131l boyunca olu\u015fumunu devam ettiren sekt\u00f6rler son 10 y\u0131lda \u015fekil kazand\u0131.
\n– Daha \u00e7ok g\u00fcne ba\u015flarken telefonlar\u0131, i\u015f ortam\u0131nda bilgisayarlar\u0131, geceleri tabletleri kullan\u0131yoruz.
\n– Bankalar dijitalde pek \u00e7ok \u015fey yapt\u0131 ama b\u00fct\u00fcnle\u015ftik \u00e7\u00f6z\u00fcmler sunmakta zorland\u0131.<\/div>\n
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\nJana Sievers\/Madvertise K\u00fcresel Tedarikten Sorumlu Y\u00f6neticisi<\/strong>
\n– D\u00fcnyada 202 milyon tablet, 1.9 milyar cep telefonu mevcut.
\n– Mobil reklamin dijitalde payi %8’den %14’e y\u00fckseldi.<\/div>\n
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\nBen Warm\/Perform T\u00fcketici Markalar\u0131<\/strong><\/div>\n
– D\u00fcnyada 990 milyon spor taraftar\u0131 var. Bu rakam\u0131n 22 milyon’u T\u00fcrkiye’den. Bunlar\u0131n %85’i kul\u00fcplerini online takip ediyorlar.
\n– Spor takip\u00e7ilernin %81’i televizyonun yan\u0131 s\u0131ra gazetelerden yararlan\u0131yor.
\n– T\u00fcrkiye’de taraftarlar\u0131n %64’\u00fc spor kar\u015f\u0131la\u015fmalar\u0131n\u0131 mobil cihazlar arac\u0131l\u0131\u011f\u0131yla takip ediyorlar.
\n– B\u00fct\u00fcn cihazlara uygun ve b\u00fct\u00fcn platformlarda \u00e7al\u0131\u015fabilen \u00fcr\u00fcnler geli\u015ftirin. B\u00fct\u00fcn kanallar\u0131 d\u00fc\u015f\u00fcn\u00fcn.Bu g\u00fczel zirve i\u00e7in Marketing T\u00fcrkiye’ye te\u015fekk\u00fcr ederiz.
\nSeneye, #ipz2014’te g\u00f6r\u00fc\u015fmek \u00fczere \ud83d\ude42<\/div>\n
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\"\"<\/div>\n
<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye’nin en b\u00fcy\u00fck ve k\u00f6kl\u00fc dijital pazarlama organizasyonu olan \u0130nteraktif Pazarlama Zirvesi 2013, bu y\u0131l 12 Eyl\u00fcl Per\u015fembe g\u00fcn\u00fc Swissotel The Bosphorus’ta ger\u00e7ekle\u015fti. \u0130PZ 2013’\u00fcn bu y\u0131l ana temas\u0131 “D\u00f6n\u00fc\u015f\u00fcm ve Uyum’du” “Online \u0130tibar Y\u00f6netimi”, “Bili\u015fim Hukuku”, “Medyada Gelenekselden Dijitale D\u00f6n\u00fc\u015f\u00fcm” konulu panellerin yer ald\u0131\u011f\u0131 organizasyonda interaktif pazarlaman\u0131n ikinci bahar\u0131 ve tamamlad\u0131\u011f\u0131 evrimi kat\u0131l\u0131mc\u0131lar ile […]<\/p>\n","protected":false},"author":1,"featured_media":3613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[226,54,1,254,330,13],"tags":[452,457,430,460,640,440,463,458,433,459,157,439,427,435,436,462,453,456,432,431,461,438,454,437,455,428,429,434],"class_list":["post-2399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-egitim-seminer","category-genel","category-internet-reklamciligi","category-mobil","category-pazarlama","tag-ahmet-puraiab-turkiye-baskani","tag-akin-arikanibm","tag-avea","tag-cahit-erdoganyapi-kredi-bankasi-bt-genel-mudur-yardimcisi","tag-dijital-pazarlama","tag-donusum-ve-uyum","tag-elif-erman","tag-engin-oytactani-pazarlama-ve-iletisimi-hiz-genel-mudur","tag-ibm","tag-ihsan-karagozkale-grubu","tag-interaktif-pazarlama-zirvesi","tag-interaktif-pazarlamanin-ikinci-bahari","tag-ipz2013","tag-kale-seramik","tag-local-time","tag-marketing-turkiye","tag-mert-basar-ttnet-pazarlama-gmy","tag-omer-senavea-mobil-uyg-ve-icerik-yon","tag-paro","tag-pepsico","tag-sinan-tanreklamz","tag-swissotel-the-bosphorus","tag-tahsin-yilmazturktelekom-ceo","tag-tav","tag-tayfun-acarerbtk-baskani","tag-ttnet","tag-turk-telekom","tag-yapi-kredi"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t