{"id":2459,"date":"2013-09-25T04:52:08","date_gmt":"2013-09-25T11:52:08","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=2459"},"modified":"2016-01-21T02:02:37","modified_gmt":"2016-01-21T09:02:37","slug":"2013-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2013-dijital-reklam-yatirimlari\/","title":{"rendered":"2013 \u0130lk 6 Ay Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"
2013’\u00fcn ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. Dijital reklam harcamalar\u0131 y\u00fckseli\u015fine h\u0131z kesmeden devam etti. Daha \u00f6nceden yazd\u0131\u011f\u0131m, 2012 dijital reklam yat\u0131r\u0131mlar\u0131 (Kapan\u0131\u015f) ile ilgili yaz\u0131ma buradan <\/a>ula\u015fabilirsiniz. Ayr\u0131ca 2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri ile ilgili yaz\u0131ya da buradan <\/a>ula\u015fabilirsiniz. -2012’nin ilk yar\u0131s\u0131ndan 2013’\u00fcn ilk yar\u0131s\u0131na kadar ge\u00e7en s\u00fcrede dijital reklam yat\u0131r\u0131mlar\u0131 %30 artt\u0131.\u00a0 Art\u0131\u015f 125.03 Milyon TL olarak belirlendi.
\n2013 ilk 6 ay\u0131nda 541.80 Milyon TL dijital reklam harcamas\u0131 ger\u00e7ekle\u015fti.<\/div>\n
<\/div>\n
Genel dijital yat\u0131r\u0131mlar aras\u0131ndaki paylar:<\/strong><\/div>\n
Display yat\u0131r\u0131mlar\u0131 %40<\/div>\n
Arama Motoru reklam yat\u0131r\u0131mlar\u0131 %49<\/div>\n
Mobil reklam yat\u0131r\u0131mlar\u0131n\u0131 %4<\/div>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131 %6<\/div>\n
Di\u011fer %1<\/div>\n

 <\/p>\n

2013 ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131 \u015fu \u015fekilde a\u00e7\u0131kland\u0131;<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
\u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131 (2013 \u0130lk 6 Ay)<\/span>
\n<\/strong><\/td>\n		541.80 <\/span>
\n<\/strong><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n215.30 (B\u00fcy\u00fcme %27.32)
\n<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n156.40 (B\u00fcy\u00fcme %18.60)<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n30.80 (B\u00fcy\u00fcme %96.30)<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n17.40 (B\u00fcy\u00fcme %33.33)<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n10.70 (B\u00fcy\u00fcme %26.03)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n266.80 (B\u00fcy\u00fcme %35.76)<\/strong>
\n<\/strong><\/td>\n<\/tr>\n
\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131<\/td>\n177.60 (B\u00fcy\u00fcme %31)<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n177.60 (B\u00fcy\u00fcme %46.33)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n19.80 (B\u00fcy\u00fcme %32.53
\n<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n7.20 (B\u00fcy\u00fcme %61.80)<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n12.60 (B\u00fcy\u00fcme %20.11)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n34.50 (B\u00fcy\u00fcme %5.38)
\n<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n34.50 (B\u00fcy\u00fcme %5.38)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n5.40 (B\u00fcy\u00fcme %56.07)
\n<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n2.90 (B\u00fcy\u00fcme %47.96)<\/td>\n<\/tr>\n
Oyun i\u00e7i reklam<\/td>\n2.50 (B\u00fcy\u00fcme %63.40)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

– Video reklam yat\u0131r\u0131mlar\u0131 bir \u00f6nceki y\u0131l\u0131n ilk 6 ay\u0131na g\u00f6re %96.30 artt\u0131. Video reklam, display i\u00e7erisinde y\u00fckselen y\u0131ld\u0131z
\n– Toplam dijital reklam yat\u0131r\u0131mlar\u0131 i\u00e7erisinde video reklamlar\u0131n oran\u0131 %6 olarak ger\u00e7ekle\u015fti
\n– Arama motoru reklam yat\u0131r\u0131mlar\u0131 bir \u00f6nceki senenin ilk 6 ay\u0131na g\u00f6re %35.76 artt\u0131
\n– Dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n i\u00e7erisinde %49’luk pay ile arama motoru reklamlar\u0131 liderli\u011fi b\u00fcy\u00fck bir pay ile elde tutuyor
\n– E-Ticaret sekt\u00f6r\u00fc, arama motoru reklamlar\u0131n\u0131 en \u00e7ok kullanan sekt\u00f6rlerin ba\u015f\u0131nda geliyor<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

2013’\u00fcn ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. Dijital reklam harcamalar\u0131 y\u00fckseli\u015fine h\u0131z kesmeden devam etti. Daha \u00f6nceden yazd\u0131\u011f\u0131m, 2012 dijital reklam yat\u0131r\u0131mlar\u0131 (Kapan\u0131\u015f) ile ilgili yaz\u0131ma buradan ula\u015fabilirsiniz. Ayr\u0131ca 2013 dijital reklam yat\u0131r\u0131mlar\u0131 \u00f6ng\u00f6r\u00fcleri ile ilgili yaz\u0131ya da buradan ula\u015fabilirsiniz. -2012’nin ilk yar\u0131s\u0131ndan 2013’\u00fcn ilk yar\u0131s\u0131na kadar ge\u00e7en s\u00fcrede dijital reklam […]<\/p>\n","protected":false},"author":1,"featured_media":3607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[1],"tags":[345,467,464,465,468,466,344,470,272,469,79,641,346,637,471,348,642],"class_list":["post-2459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-2013-dijital-harcamalar","tag-2013-ilk-6-ay-dijital-internet-reklam-yatirimlari","tag-2013-ilk-6-ay-dijital-yatirimlar","tag-2013-ilk-alti-ay-dijital-harcamalar","tag-2013-internet","tag-2013-internet-reklam-yatirimlari","tag-2013-reklam-harcamalari","tag-ad-spent","tag-dijital-reklam","tag-display-harcama","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-reklam","tag-richmedia","tag-search","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=2459"}],"version-history":[{"count":40,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2459\/revisions"}],"predecessor-version":[{"id":3608,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2459\/revisions\/3608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3607"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=2459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=2459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=2459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}