{"id":2850,"date":"2014-02-14T02:47:45","date_gmt":"2014-02-14T09:47:45","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=2850"},"modified":"2016-01-20T04:25:02","modified_gmt":"2016-01-20T11:25:02","slug":"mixx-awards-2013","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/mixx-awards-2013\/","title":{"rendered":"Mixx Awards 2013"},"content":{"rendered":"

IAB T\u00fcrkiye taraf\u0131ndan d\u00fczenlenen dijital pazarlama sekt\u00f6r\u00fcne y\u00f6n veren yarat\u0131c\u0131 \u00e7al\u0131\u015fmalar\u0131n \u00f6d\u00fcllendirildi\u011fi Mixx Awards 2013 \u00f6d\u00fcl t\u00f6reni, bu y\u0131l 18 \u015eubat 2014 tarihinde Four Seasons Bosphorus’ta ger\u00e7ekle\u015fti. Ge\u00e7en y\u0131la oranla ba\u015fvuru say\u0131s\u0131 %38 artarak 596’a ula\u015ft\u0131. KPI’dan ROI’a kadar yarat\u0131c\u0131l\u0131\u011f\u0131n her detay\u0131na kadar de\u011ferlendirme yap\u0131lan Mixx Awards’un bu y\u0131l kurguya renk katacak olan ana temas\u0131 “Dijital’in Atas\u0131 Sen Ol!” \u00fczerine kurguland\u0131. #dijitalinatasi hashtag’i ile at\u0131lan t\u00fcm dijital atas\u00f6z\u00fc ve deyimlerin oldu\u011fu tweetler toplanarak “Dijital Atas\u00f6zleri ve Deyimler” s\u00f6zl\u00fc\u011f\u00fcnde yerini ald\u0131. Bu s\u00f6zl\u00fck kat\u0131l\u0131mc\u0131lara hediye edilirken ayn\u0131 zamanda online versiyonu dijitalinatasi.com<\/a> adresinden indirilebiliyor. Bir\u00e7ok dijital sekt\u00f6r profesyonellerinin kat\u0131ld\u0131\u011f\u0131 Mixx Awards T\u00fcrkiye 2013’te bu y\u0131l toplam 27 kategori \u201cAra\u00e7, Y\u00f6ntem ve Teknolojiler\u201d ile \u201cStrateji ve Hedefler\u201d olmak \u00fczere iki ana b\u00f6l\u00fcme ayr\u0131ld\u0131. Her kategoride Alt\u0131n, G\u00fcm\u00fc\u015f ve Bronz Mixx \u00f6d\u00fclleri sahiplerini buldu.\u00a0 Kategori birincileri aras\u0131ndan se\u00e7ilen “Y\u0131l\u0131n en iyisi” ise Coca-Cola – Ben Niye Yokum? \/C-Section oldu.
\nReklam kampanyas\u0131nda \u201cAcele App\u2019e \u015feytan kar\u0131\u015f\u0131r\u201d,\u00a0\u201cNazar etme ne olur, share et senin de olur\u201d, \u201cVirali yapan case study\u2019sini haz\u0131rlar\u201d \u201cBana projeni s\u00f6yle, sana ajans\u0131n\u0131n kim oldu\u011funu s\u00f6yleyeyim\u201d, \u201c\u0130yi viral tez yay\u0131l\u0131r\u201d, \u201c\u00c7ay ka\u015f\u0131\u011f\u0131na banner s\u0131\u011fd\u0131rmak\u201d gibi e\u011flenceli mesajlar veren Mixx Awards 2013 birincileri do\u011frudan Mixx Europe’a kat\u0131lma hakk\u0131 kazand\u0131lar.<\/p>\n

 <\/p>\n

2013’te \u00f6zel \u00f6d\u00fcl! Y\u0131l\u0131n en iyisi \u00f6d\u00fcl\u00fc<\/b><\/span>
\nBen Niye Yokum? \/ Coca Cola T\u00fcrkiye \/ C-Section<\/b><\/p>\n

Marka Destinasyon Siteleri ve Mikrositeler Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> H\u00fcrriyet Benim \/ H\u00fcrriyet \/ TBWA \u0130stanbul
\nG\u00fcm\u00fc\u015f Mixx:<\/b> New York Seni Bekliyor Anadolu Efes A.\u015e \/ Komp\u00fcter
\nBronz Mixx:<\/b> Magazin Hayat\u0131m \/ Unilever San. ve Tic A.\u015e \/ C-Section
\n
\n Rich Media ve Display Reklamlar\u0131 Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> 500L Lansman \/ Fiat \/ Ontarget
\nG\u00fcm\u00fc\u015f Mixx: <\/b>Disney Iron Man 3 \/ Disney T\u00fcrkiye \/ Carat
\nBronz Mixx:<\/b> B-MAX Sosyal Hayat Ge\u00e7idi \/ Ford Otosan \/ Ontarget<\/b><\/p>\n

Markal\u0131 Mobil Aplikasyonlar Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> iGaranti \/ Garanti Bankas\u0131 \/ Alpha Dog
\nG\u00fcm\u00fc\u015f Mixx: <\/b>Benim Bah\u00e7em \/ Turkcell \/ Wanda Digital
\nBronz Mixx:<\/b> Turkcell Platinium Uygulama \/ Turkcell \/ Fjord<\/b><\/p>\n

Mobil Rich Media Display Reklamlar\u0131 Kategorisi<\/span>
\n<\/b>G\u00fcm\u00fc\u015f Mixx: <\/b>P\u0131nar Gurme Sucuk \/ P\u0131nar \/ Vizeum Medya ve Mobia<\/p>\n

Dijitalden Ma\u011fazaya Kategorisi<\/span>
\nBronz Mixx: <\/b>TVTZ.com \/ Frito Lay \/ Wanda Dijital<\/p>\n

Ev D\u0131\u015f\u0131 Dijital Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> Eye Of The Fan \/T\u00fcrk Hava Yollar\u0131 \/ McCann \u0130stanbul
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Cornetto Band \/ Unilever \/ Youth Republic
\nBronz Mixx:<\/b> Sihirli Ayna \/ Rexona \/ 41? 29!<\/p>\n

Oyunlar ve Oyuni\u00e7i Reklamlar Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> Bosch \u00c7evre Kul\u00fcb\u00fc \/ Bosch \/ Netcom Medya
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Crunch Wolfteam \/ Nestle \/ Wanda Dijital
\nBronz Mixx:<\/b> Fanta Hadi Oyna \/ Coca-Cola \/ Carat<\/p>\n

Online Reklam Filmleri Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> B\u00fcy\u00fck Taraftardan B\u00fcy\u00fck S\u00fcrpriz \/ Anadolu Efes \/ TBWA \u0130stanbul
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Tand\u0131r Boys \/ Domino’s Pizza \/ Karbonat
\nBronz Mixx:<\/b> Onu Tan\u0131d\u0131n\u0131z m\u0131? \/ Coca Cola T\u00fcrkiye \/ C-Section<\/p>\n

\u0130nteraktif Reklam Filmleri Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> Gez G\u00f6z Sneijder \/ Pepsico Turkey \/ Wanda Dijital
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Uzman\u0131na Sor \/ Samsung Electronics Turkey \/ Cheil Turkey
\nBronz Mixx:<\/b> Hadise’ye \u00c7akt\u0131rmadan Ka\u015f\u0131kla \/ Nestle \/ Wanda Dijital<\/p>\n

Mekan Temelli Reklam Kategorisi<\/span>
\nG\u00fcm\u00fc\u015f Mixx: <\/b>Nike Run \u0130stanbul \/ Nike \/ Mindshare<\/p>\n

B2B Kategorisi<\/span>
\nBronz Mixx:<\/b> Pepsico Beverages GM \/ Pepsico T\u00fcrkiye \/ OMD<\/p>\n

2013’te Sosyal Medya Aplikasyonlar\u0131 Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> Acemi Spiker \/ Ford Otosan \/ TTBOOM
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Sosyal Kapsama \/ Vodafone \/ C-Section
\nBronz Mixx:<\/b> D\u00fcnyan\u0131n Profili De\u011fi\u015fiyor \/ Kale Seramik A.\u015e \/ Youth Republic<\/p>\n

Mobil Marka Destinasyon Siteleri ve Mobil Mikrositeler Kategorisi<\/span>
\nBronz Mixx:<\/b> Benim Bah\u00e7em \/ Turkcell \/ Wanda Dijital<\/p>\n

Tablet Pazarlamas\u0131 Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> Magnum \u0130nteraktif Banner \/ Unilever \/ Mindshare
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Vaseline Kuru Ciltler \/ Unilever \/ Mindshare ve Mobilike
\nBronz Mixx:<\/b> P\u0131nar Gurme Sucuk \/ P\u0131nar \/ Vizeum Medya ve Mobia<\/p>\n

Lansman \u00c7al\u0131\u015fmalar\u0131 Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> Explorer de\u011fi\u015fince ben \/ Microsoft \/ Wanda Dijital
\nG\u00fcm\u00fc\u015f Mixx:<\/b> \u0130stanbul Pink & Black Night \/ Unilever \/ Colors Yarat\u0131c\u0131 Proje Y\u00f6netimi
\nBronz Mixx:<\/b> Yandex Browser Lansman \/ Yandex T\u00fcrkiye \/ Maxus Global<\/p>\n

Marka Fark\u0131ndal\u0131\u011f\u0131 ve Konumland\u0131rma Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> Ben Niye Yokum? \/ Coca Cola T\u00fcrkiye \/ C-Section
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Magnum Pink & Black Night \/ Unilever \/ Mindshare
\nBronz Mixx:<\/b> 10 Kas\u0131m \/ Ko\u00e7 Holding \/ Ontarget
\nBronz Mixx:<\/b> Ford \u0130kinci El \/ Ford Otosan \/ Ogilvy & Mather<\/p>\n

Do\u011frudan Pazarlama Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> TYTZ.com\u00a0 \/ Frito Lay \/ Wanda Dijital<\/p>\n

Online – Offline Entegrasyonu Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> O Sensin! \/ Volvo Car T\u00fcrkiye \/ Havas Engage
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Cornetto Cupidity \/ Unilever \/ Mindshare
\nBronz Mixx:<\/b> Magnum Pink & Black Night \/ Unilever \/ Mindshare<\/p>\n

Dijital Mecra Entegrasyonu Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> Explorer de\u011fi\u015fince ben \/ Microsoft \/ Wanda Dijital
\nG\u00fcm\u00fc\u015f Mixx:<\/b> \u0130\u015f Bankas\u0131 Parakod Lansman Kampanyas\u0131 \/ T\u00fcrkiye \u0130\u015f Bankas\u0131 \/ Carat
\nBronz Mixx:<\/b> B-Max Sosyal Hayat Ge\u00e7idi \/ Ford Otosan \/ Ogilvy & Mather<\/p>\n

Markal\u0131 \u0130\u00e7erik Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> Uzman\u0131na Sor \/ Samsung Electronics T\u00fcrkiye \/ Cheil Turkey
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Doritos Bahar Atl\u0131 Yorumlar \/ PepsiCo T\u00fcrkiye Yiyecek \/ Tribal Worldwide
\nBronz Mixx:<\/b> Cornetto Cupidity \/ Unilever \/ Mindshare<\/p>\n

Deneysel ve Yenilik\u00e7i Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> Bir Dergi Cep Telefonuyla Haz\u0131rlanabilir mi? \/ Samsung \/ Starcom ve Vivaki
\nG\u00fcm\u00fc\u015f Mixx:<\/b> The Most Targeted Mobile Ad \/ Garanti Bankas\u0131 \/ Punch ve Mobilike
\nBronz Mixx:<\/b> Benim Bah\u00e7em \/ Turkcell \/ Wanda Dijital<\/p>\n

Arama Motoru Kategorisi<\/span>
\nAlt\u0131n Mixx:<\/b> N11 performans odakl\u0131 reklam \/ N11 \/ Clixious
\nG\u00fcm\u00fc\u015f Mixx:<\/b> Philips TV SEM Performans \/ TPVision \/ Iprospect
\nBronz Mixx:<\/b> Kliksa SEO Ba\u015far\u0131s\u0131 \/ Kliksa \/ Mediacom<\/p>\n

Viral Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> Ben Niye Yokum? \/ Coca Cola T\u00fcrkiye \/ C-Section
\nG\u00fcm\u00fc\u015f Mixx:<\/b> B\u00fcy\u00fck Taraftardan B\u00fcy\u00fck S\u00fcrpriz \/ Anadolu Efes \/ TBWA \u0130stanbul
\nBronz Mixx:<\/b> 10 Kas\u0131m \/ Ko\u00e7 Holding \/ Ontarget<\/p>\n

Mobil Kampanyalar Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> Kim Aram\u0131\u015f? \/ Turkcell \/ Mindshare ve Mobilike
\nG\u00fcm\u00fc\u015f Mixx:<\/b> P\u0131nar Gurme Sucuk \/ P\u0131nar \/ Vizeum Medya ve Mobia
\nBronz Mixx:<\/b> The Most Targeted Mobile Ad \/ Garanti Bankas\u0131 \/ Punch ve Mobilike<\/p>\n

Sosyal Pazarlama Kategorisi<\/b><\/span>
\nAlt\u0131n Mixx:<\/b> 10 Kas\u0131m \/ Ko\u00e7 Holding \/ Ontarget
\nG\u00fcm\u00fc\u015f Mixx:<\/b> D\u00fcnya Aids G\u00fcn\u00fc \/ Reckitt Benckiser \/ Wanda Dijital
\nBronz Mixx:<\/b> \u0130stanbul Pink & Black \/ Unilever \/ Colors Yarat\u0131c\u0131 Proje Y\u00f6netimi<\/p>\n

Detayl\u0131 bilgi ve a\u00e7\u0131klamalara Mixx Awards T\u00fcrkiye <\/a>sitesinden ula\u015fabilirsiniz.<\/p>\n

Yarat\u0131c\u0131l\u0131k dolu g\u00fcnler…<\/p>\n

\"Dijitalin_Atasi\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

IAB T\u00fcrkiye taraf\u0131ndan d\u00fczenlenen dijital pazarlama sekt\u00f6r\u00fcne y\u00f6n veren yarat\u0131c\u0131 \u00e7al\u0131\u015fmalar\u0131n \u00f6d\u00fcllendirildi\u011fi Mixx Awards 2013 \u00f6d\u00fcl t\u00f6reni, bu y\u0131l 18 \u015eubat 2014 tarihinde Four Seasons Bosphorus’ta ger\u00e7ekle\u015fti. Ge\u00e7en y\u0131la oranla ba\u015fvuru say\u0131s\u0131 %38 artarak 596’a ula\u015ft\u0131. KPI’dan ROI’a kadar yarat\u0131c\u0131l\u0131\u011f\u0131n her detay\u0131na kadar de\u011ferlendirme yap\u0131lan Mixx Awards’un bu y\u0131l kurguya renk katacak olan ana temas\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":3588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[226,358,1,83,254,330,55,13,15,258],"tags":[535,539,640,534,536,76,78,223,533,538,537,637,225],"class_list":["post-2850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","category-genel","category-internet-2","category-internet-reklamciligi","category-mobil","category-oyun","category-pazarlama","category-reklam","category-video","tag-dijitalinatasi","tag-dijital-atasozleri","tag-dijital-pazarlama","tag-dijitalin-atasi","tag-four-seasons-bosphorus","tag-iab","tag-iab-turkiye","tag-mixx-awards","tag-mixx-awards-2013","tag-mixx-oduller","tag-odul-toreni","tag-reklam","tag-yaraticilik"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=2850"}],"version-history":[{"count":23,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2850\/revisions"}],"predecessor-version":[{"id":3589,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2850\/revisions\/3589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3588"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=2850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=2850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=2850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}