{"id":2885,"date":"2014-04-01T04:45:40","date_gmt":"2014-04-01T11:45:40","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=2885"},"modified":"2016-01-20T04:11:53","modified_gmt":"2016-01-20T11:11:53","slug":"2013-dijital-reklam-yatirimlari-kapanis","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2013-dijital-reklam-yatirimlari-kapanis\/","title":{"rendered":"2013 Dijital Reklam Yat\u0131r\u0131mlar\u0131 Kapan\u0131\u015f Raporu"},"content":{"rendered":"

2013 Dijital reklam yat\u0131r\u0131mlar\u0131 kapan\u0131\u015f raporu IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. AdEx-TR-2013 raporuna g\u00f6re 2013 y\u0131l\u0131 toplam dijital yat\u0131r\u0131mlar\u0131 %24 b\u00fcy\u00fcme elde ederek 1.17 milyar TL’ye ula\u015ft\u0131. Ge\u00e7en y\u0131l\u0131 %30 b\u00fcy\u00fcme ile 1 milyar s\u0131n\u0131r\u0131nda kapatan dijital reklam yat\u0131r\u0131mlar\u0131nda bu y\u0131l ki b\u00fcy\u00fcme h\u0131z\u0131ndaki gerileme (%24) dikkat \u00e7ekiyor.<\/p>\n

Daha \u00f6nce yazd\u0131\u011f\u0131m 2013 ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131na<\/strong><\/a> buradan, 2012 dijital reklam yat\u0131r\u0131mlar\u0131 kapan\u0131\u015f raporunu<\/strong><\/a> ise buradan ula\u015fabilirsiniz.<\/p>\n

2013 y\u0131l\u0131 kapan\u0131\u015f verilerine g\u00f6re arama motoru reklamlar\u0131 ge\u00e7ti\u011fimiz y\u0131l oldu\u011fu gibi yine pastadan 587.3 milyon TL alarak en b\u00fcy\u00fck pay\u0131 alan oyuncu oldu. Arama motoru yat\u0131r\u0131mlar\u0131n\u0131 446.5 milyon TL ile display reklamlar takip ediyor.<\/p>\n

2013 Dijital reklam yat\u0131r\u0131mlar\u0131 \u015fu \u015fekilde a\u00e7\u0131kland\u0131 (Kapan\u0131\u015f rapor)<\/strong><\/p>\n

<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
2013 \u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131<\/span>
\n<\/strong><\/td>\n		1.169,2<\/span>
\n<\/strong><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n446.5
\n<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n319.2<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n69.5<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n35.5<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n22.2<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n587.3 <\/strong><\/td>\n<\/tr>\n
\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131<\/td>\n401.5<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n185.8<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n44.8
\n<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n16.4<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n28.4<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n79.3
\n<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n79.3<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n11.3
\n<\/strong><\/td>\n<\/tr>\n
E-Posta<\/td>\n5.9<\/td>\n<\/tr>\n
Oyun i\u00e7i reklam<\/td>\n5.4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

 <\/p>\n

IAB T\u00fcrkiye Dijital Reklam \u00a0Harcamalar\u0131 \/\/ AdEx – TR 2013 Raporu\u2019na g\u00f6re;<\/strong>
\n\u2022 Display, arama raporu, mobil reklam, ilan sayfalar\u0131, e-posta, oyun i\u00e7i reklam gibi uygulamalardan olu\u015fan internet reklam yat\u0131r\u0131mlar\u0131 toplam\u0131; 1.169 milyon TL
\n\u2022 G\u00f6sterim\/t\u0131klanma bazl\u0131 reklam, video, sponsorluk ve gelir payla\u015f\u0131ml\u0131 reklam yat\u0131r\u0131mlar\u0131ndan olu\u015fan \u201cDisplay Reklam Yat\u0131r\u0131mlar\u0131\u201d; 446.5 milyon TL,
\n\u2022 \u00dccretli s\u0131ralama, arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131ndan olu\u015fan \u201cArama Motoru Reklam Yat\u0131r\u0131mlar\u0131\u201d; 587.3 milyon TL,
\n\u2022 Mobil g\u00f6sterim ve mobil opt-in SMS\/MMS\u2019den olu\u015fan \u201cMobil Reklam Yat\u0131r\u0131mlar\u0131\u201d 44.8 milyon TL,
\n\u2022\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131 79.3 milyon TL olurken, e-posta ve oyun i\u00e7i reklam yat\u0131r\u0131mlar\u0131 toplam\u0131 11.3 milyon TL olarak ger\u00e7ekle\u015fti.<\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

2013 Dijital reklam yat\u0131r\u0131mlar\u0131 kapan\u0131\u015f raporu IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. AdEx-TR-2013 raporuna g\u00f6re 2013 y\u0131l\u0131 toplam dijital yat\u0131r\u0131mlar\u0131 %24 b\u00fcy\u00fcme elde ederek 1.17 milyar TL’ye ula\u015ft\u0131. Ge\u00e7en y\u0131l\u0131 %30 b\u00fcy\u00fcme ile 1 milyar s\u0131n\u0131r\u0131nda kapatan dijital reklam yat\u0131r\u0131mlar\u0131nda bu y\u0131l ki b\u00fcy\u00fcme h\u0131z\u0131ndaki gerileme (%24) dikkat \u00e7ekiyor. Daha \u00f6nce yazd\u0131\u011f\u0131m 2013 ilk 6 ay dijital […]<\/p>\n","protected":false},"author":1,"featured_media":3583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,226,83,254,13,15],"tags":[541,345,540,468,466,344,470,272,469,543,78,79,542,641,346,377,637,471,480,348,642],"class_list":["post-2885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital-pazarlama","category-internet-2","category-internet-reklamciligi","category-pazarlama","category-reklam","tag-2013-dijital-harcama","tag-2013-dijital-harcamalar","tag-2013-dijital-reklam-yatirimlari","tag-2013-internet","tag-2013-internet-reklam-yatirimlari","tag-2013-reklam-harcamalari","tag-ad-spent","tag-dijital-reklam","tag-display-harcama","tag-display-yatirim","tag-iab-turkiye","tag-internet","tag-internet-reklam-yatirimlari","tag-internet-reklamciligi","tag-mobil-2","tag-real-time-bidding","tag-reklam","tag-richmedia","tag-rtb","tag-search","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=2885"}],"version-history":[{"count":19,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2885\/revisions"}],"predecessor-version":[{"id":3584,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/2885\/revisions\/3584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3583"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=2885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=2885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=2885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}