{"id":3204,"date":"2014-10-09T02:04:25","date_gmt":"2014-10-09T09:04:25","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3204"},"modified":"2016-01-19T14:29:27","modified_gmt":"2016-01-19T21:29:27","slug":"2014-ilk-6-ay-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2014-ilk-6-ay-dijital-reklam-yatirimlari\/","title":{"rendered":"2014 \u0130lk 6 Ay Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

2014 ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131 raporu IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. AdEx-TR Ocak-Haziran 2014 raporuna g\u00f6re 2014 ilk 6 ay toplam dijital yat\u0131r\u0131mlar\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %20,1 b\u00fcy\u00fcme elde ederek 650 Milyon TL\u2019ye ula\u015ft\u0131. Daha \u00f6nce yazm\u0131\u015f oldu\u011fum ‘2013 Dijital Reklam Yat\u0131r\u0131mlar\u0131 Kapan\u0131\u015f Raporu’na’<\/a> buradan, ‘2013 ilk 6 ay Reklam Yat\u0131r\u0131mlar\u0131 Raporu’na’<\/a> ise buradan ula\u015fabilirsiniz.<\/p>\n

2014 y\u0131l\u0131 AdEx-TR verilerine g\u00f6re, 6 ayl\u0131k d\u00f6nemde en y\u00fcksek pay 335 milyon TL\u2019l\u0131k yat\u0131r\u0131m ile arama motoru reklamlar\u0131n\u0131n oldu. Arama motoru reklam yat\u0131r\u0131mlar\u0131, 2013\u2019\u00fcn ayn\u0131 d\u00f6nemine g\u00f6re %25,4 oran\u0131nda artt\u0131. Arama motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n alt kategorilerinde yer alan \u00fccretli s\u0131ralama yat\u0131r\u0131mlar\u0131 %24,5 oran\u0131nda artarak 221 milyon TL olurken, arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam yat\u0131r\u0131mlar\u0131 %27,3\u2019l\u00fck art\u0131\u015fla 114 milyon TL oldu.<\/div>\n

Display reklam yat\u0131r\u0131mlar\u0131 6 ayl\u0131k toplam\u0131 247 milyon TL oldu. Display yat\u0131r\u0131mlardaki art\u0131\u015f %14,8 d\u00fczeyinde ger\u00e7ekle\u015fti. Display reklamlar kategorisinde en b\u00fcy\u00fck art\u0131\u015f %38,4 ile video reklam yat\u0131r\u0131mlar\u0131nda g\u00f6r\u00fcld\u00fc. Video reklam yat\u0131r\u0131mlar\u0131 43 milyon TL oldu. G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131 %10,2 oran\u0131nda b\u00fcy\u00fcyerek 172 milyon TL\u2019ye ula\u015ft\u0131. Sponsorluk dijital reklam yat\u0131r\u0131mlar\u0131 ise %11,4 artarak, 19 milyon TL\u2019ye \u00e7\u0131kt\u0131. Gelir payla\u015f\u0131ml\u0131 reklam yat\u0131r\u0131mlar\u0131 ise %21,2 b\u00fcy\u00fcme ile 13 milyon TL\u2019ye eri\u015fti.<\/p>\n

Mobil reklam yat\u0131r\u0131mlar\u0131n\u0131n 6 ayl\u0131k d\u00f6nemdeki art\u0131\u015f\u0131 ise %25,1 oldu. Yat\u0131r\u0131m toplam\u0131 25 milyon TL’ye \u00e7\u0131kt\u0131. Bu kategoride yer alan mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131nda %37,1; mobil opt-in SMS\/MMS yat\u0131r\u0131mlar\u0131nda ise % 8,3 b\u00fcy\u00fcme g\u00f6zlemlendi.<\/div>\n

\n2014 ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131
\n<\/strong><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/span><\/td>\n<\/tr>\n
\u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131 (2013 \u0130lk 6 Ay)<\/span>
\n<\/strong><\/td>\n		650 (13-14 Yar\u0131y\u0131l De\u011fi\u015fim %20.1)
\n<\/strong><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n247 (13-14 Yar\u0131y\u0131l De\u011fi\u015fim %14.8)
\n<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n172 (De\u011fi\u015fim %10.2)<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n43 (De\u011fi\u015fim %38.4)<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n19 (De\u011fi\u015fim %11.4)<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n13 (De\u011fi\u015fim %21.2)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n335 (13-14 Yar\u0131y\u0131l De\u011fi\u015fim %25.4)
\n<\/strong><\/td>\n<\/tr>\n
\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131<\/td>\n221 (De\u011fi\u015fim %24.5)<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n114 (De\u011fi\u015fim %27.3)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n25 (13-14 Yar\u0131y\u0131l De\u011fi\u015fim %25.1)
\n<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n10 (De\u011fi\u015fim 37.1)<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n15 (De\u011fi\u015fim %18.3)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n37 (13-14 Yar\u0131y\u0131l De\u011fi\u015fim %8.4)
\n<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n37 (De\u011fi\u015fim %8.4)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n6 (13-14 Yar\u0131y\u0131l De\u011fi\u015fim %17.4)
\n<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n3 (De\u011fi\u015fim %14.1)<\/td>\n<\/tr>\n
Oyun i\u00e7i reklam<\/td>\n3 (De\u011fi\u015fim %21.1)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Bol kazan\u00e7l\u0131 g\u00fcnler<\/p>\n","protected":false},"excerpt":{"rendered":"

2014 ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131 raporu IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. AdEx-TR Ocak-Haziran 2014 raporuna g\u00f6re 2014 ilk 6 ay toplam dijital yat\u0131r\u0131mlar\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %20,1 b\u00fcy\u00fcme elde ederek 650 Milyon TL\u2019ye ula\u015ft\u0131. Daha \u00f6nce yazm\u0131\u015f oldu\u011fum ‘2013 Dijital Reklam Yat\u0131r\u0131mlar\u0131 Kapan\u0131\u015f Raporu’na’ buradan, ‘2013 ilk 6 ay Reklam Yat\u0131r\u0131mlar\u0131 Raporu’na’ […]<\/p>\n","protected":false},"author":1,"featured_media":3572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,226,83,254,330,13,15,258],"tags":[515,582,583,584,585,586,587,588,591,590,272,469,78,79,641,346,637,589,348,642],"class_list":["post-3204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-dijital-pazarlama","category-internet-2","category-internet-reklamciligi","category-mobil","category-pazarlama","category-reklam","category-video","tag-2014-dijital-harcamalar","tag-2014-dijital-yatirimlar","tag-2014-ilk-6-ay-dijital-internet-reklam-yatirimlari","tag-2014-ilk-6-ay-dijital-yatirimlar","tag-2014-ilk-alti-ay-dijital-harcamalar","tag-2014-internet","tag-2014-internet-reklam-yatirimlari","tag-2014-reklam-harcamalari","tag-ad-spend","tag-adex-2014","tag-dijital-reklam","tag-display-harcama","tag-iab-turkiye","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-reklam","tag-rich-media","tag-search","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3204"}],"version-history":[{"count":14,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3204\/revisions"}],"predecessor-version":[{"id":3573,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3204\/revisions\/3573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3572"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}