{"id":3224,"date":"2014-12-22T08:30:17","date_gmt":"2014-12-22T15:30:17","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3224"},"modified":"2016-01-18T14:36:30","modified_gmt":"2016-01-18T21:36:30","slug":"2015-pazarlama-trendleri","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2015-pazarlama-trendleri\/","title":{"rendered":"2015 Pazarlama Trendleri"},"content":{"rendered":"

2015 \u00d6ng\u00f6r\u00fclerimin bulundu\u011fu ve pazarlamasyon.com<\/strong><\/a> taraf\u0131ndan \u00e7ok g\u00fczel bir \u015fekilde haz\u0131rlanan ‘2015 Pazarlama ve Dijitalde Bizlere Neler Getirecek? konseptli ‘Pazarlama Trendleri 2015’ dosyas\u0131 yay\u0131nland\u0131. 2015’e dair farkl\u0131 isimlerin \u00f6ng\u00f6r\u00fclerinin yer ald\u0131\u011f\u0131 bu rapora tamam\u0131na ‘2015 Pazarlama ve Dijitalde Bizlere Neler Getirecek?<\/strong><\/a> adresinden PDF ya da SlideShare sunum olarak ula\u015fabilirsiniz.<\/p>\n

Eme\u011fine sa\u011fl\u0131k Necip Murat.
\n<\/a>(G\u00f6rsel: pazarlamasyon.com)<\/span><\/p>\n


\n2015 Dijital \u00d6ng\u00f6r\u00fcler (Tolga \u015ei\u015fmano\u011flu)
\n<\/b><\/p>\n

– \u00a0\u2018Mobil dostu\u2019 siteler ve \u2018Mobil SEO\u2019 \u00f6nem kazanacak<\/b>
\n<\/b>Globalde ve \u00fclkemizde h\u0131zl\u0131 bir ivme ile y\u00fckselen mobil kullan\u0131m oranlar\u0131 (ge\u00e7en y\u0131la g\u00f6re %179 art\u0131\u015f \/StatCounter) ve ba\u015fta Facebook olmak \u00fczere (25 Milyon+ mobil kullan\u0131c\u0131) bir\u00e7ok sitenin mobilden eri\u015fim datalar\u0131n\u0131 da g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda 2015 mobil kullan\u0131m rakamlar\u0131 zirve yapacak. Google’\u0131n ay i\u00e7erisinde payla\u015fm\u0131\u015f oldu\u011fu ve bundan sonraki s\u00fcre\u00e7te “mobil uyumlu” sitelerin, mobil aramalarda daha fazla \u00fcstte pozisyon kazanma \u015fans\u0131 yakalayacaklar\u0131 geli\u015fmesi ile rekabette alt s\u0131ralarda kalmak istemeyen t\u00fcm marka\/ajanslar, mobil ve SEO stratejilerine bir kat daha fazla \u00f6nem verecekler.<\/p>\n

– Video h\u0131z kesmeyecek, rekabet artacak<\/b>
\n<\/b>2014’\u00fcn y\u00fckselen trendi video, 2015’de daha fazla \u00f6nem kazanacak. \u00d6zellikle mobil cihazlardaki video t\u00fcketimi \u00f6n\u00fcm\u00fczdeki y\u0131l\u0131n en \u00f6nemli dijital pazarlama de\u011ferlerinden birisi olacak. Facebook, haber ak\u0131\u015f\u0131ndaki videolar\u0131na autoplay \u00f6zelli\u011fi eklemesi ile birlikte mobil harici cihazlarda YouTube video izlenmelerini \u00a0yakla\u015f\u0131k 1 milyar gibi art\u0131 bir izlenme rakam\u0131yla geride b\u0131rakt\u0131. (comScore Ekim’14) Gelecek y\u0131l a\u00e7\u0131s\u0131ndan bize ipucu veren bu detay do\u011frultusunda 2015\u2019te Facebook & YouTube video i\u00e7erik rekabetinin artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyorum.<\/p>\n

– \u2018Mobil \u00f6deme\u2019 trendi y\u00fckselecek<\/b>
\n2015\u2019te mobil \u00f6deme ve mobil \u00f6demedeki kullan\u0131c\u0131 say\u0131s\u0131, bu y\u0131la oranla \u00e7ok daha fazla bir art\u0131\u015f g\u00f6sterecek. PayPal\u2019\u0131n kredi kart\u0131 olmayan kullan\u0131c\u0131lara banka hesaplar\u0131n\u0131 ba\u011flama \u00f6zelli\u011fi, ApplePay\u2019in T\u00fcrkiye\u2019de boy g\u00f6sterecek olmas\u0131 (2015 y\u0131l sonunu bulacakt\u0131r), oyun \u015firketlerinin komisyon oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrebilmek i\u00e7in mobil \u00f6deme \u015firketleri ile y\u00fcr\u00fctt\u00fckleri ortak projeler ve yabanc\u0131 \u015firketlerin T\u00fcrkiye mobil \u00f6deme pazar\u0131na yat\u0131r\u0131mlar\u0131 bu trendin y\u00fckselece\u011finin en \u00f6nemli belirtileri.
\n
\n<\/b>– M\u00fc\u015fteri odakl\u0131 pazarlama ve hedeflemenin \u00f6nemi daha da artacak<\/b>
\n<\/b>M\u00fc\u015fteri odakl\u0131 kampanyalar ve hedeflemenin \u00f6nemi 2015\u2019te \u00e7ok daha fazla artacak. Bu do\u011frultuda pazarlama stratejileri geli\u015ftirilecek. M\u00fc\u015fterilerinin \u00a0davran\u0131\u015flar\u0131n\u0131 analiz eden ve bu deneyimler ile reklam ve kampanyalar\u0131na y\u00f6n veren markalar, rakiplerinden bir ad\u0131m daha \u00f6ne \u00e7\u0131kacak. Son olarak \u2018Content is the King\u2019 ger\u00e7e\u011fi h\u00fck\u00fcmdarl\u0131\u011f\u0131n\u0131 koruyacak.<\/p>\n

– Dijital reklam yat\u0131r\u0131mlar\u0131<\/b>
\n<\/b>IAB T\u00fcrkiye verilerine g\u00f6re, 2014\u2019\u00fcn ilk yar\u0131s\u0131n\u0131 650 Milyon TL ile kapatan (2013 kapan\u0131\u015f 1.169 milyar TL) \u00a0dijital reklam sekt\u00f6r\u00fc, \u00f6n\u00fcm\u00fczdeki y\u0131l, 2014\u2019e benzer bir \u00e7izgide devam edecek. Arama motoru yat\u0131r\u0131mlar\u0131, display yat\u0131r\u0131mlar\u0131 ile aray\u0131 biraz daha a\u00e7arak y\u0131l\u0131 \u00f6nde kapatacak.
\nSon d\u00f6nemlerde, video reklam yat\u0131r\u0131mlar\u0131ndaki art\u0131\u015fa paralel olarak daha kaliteli video envanter ihtiyac\u0131 da artacak.<\/p>\n

Bol yarat\u0131c\u0131 bir y\u0131l olmas\u0131 dile\u011fiyle…<\/p>\n

[slideshare id=42912390&doc=pazarlamatrendleri2015-141221101755-conversion-gate01]<\/p>\n","protected":false},"excerpt":{"rendered":"

2015 \u00d6ng\u00f6r\u00fclerimin bulundu\u011fu ve pazarlamasyon.com taraf\u0131ndan \u00e7ok g\u00fczel bir \u015fekilde haz\u0131rlanan ‘2015 Pazarlama ve Dijitalde Bizlere Neler Getirecek? konseptli ‘Pazarlama Trendleri 2015’ dosyas\u0131 yay\u0131nland\u0131. 2015’e dair farkl\u0131 isimlerin \u00f6ng\u00f6r\u00fclerinin yer ald\u0131\u011f\u0131 bu rapora tamam\u0131na ‘2015 Pazarlama ve Dijitalde Bizlere Neler Getirecek? adresinden PDF ya da SlideShare sunum olarak ula\u015fabilirsiniz. Eme\u011fine sa\u011fl\u0131k Necip Murat. (G\u00f6rsel: pazarlamasyon.com) […]<\/p>\n","protected":false},"author":1,"featured_media":3566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[544,226,83,254,330,55,13,15,258],"tags":[603,592,595,593,600,596,641,594,598,597,599,601,602,480,642],"class_list":["post-3224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital","category-dijital-pazarlama","category-internet-2","category-internet-reklamciligi","category-mobil","category-oyun","category-pazarlama","category-reklam","category-video","tag-2015-pazarlama-ve-dijitalde-bizlere-neler-getirecek","tag-592","tag-2015-digital-insight","tag-2015-dijital-ongoruler","tag-2015-pazarlama-trendleri","tag-2015te-dijital-sektor","tag-internet-reklamciligi","tag-mobil-odeme","tag-mobil-seo","tag-mobile-seo","tag-musteri-odakli-pazarlama","tag-pazarlama-ve-dijital","tag-pazarlamasyon","tag-rtb","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3224"}],"version-history":[{"count":12,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3224\/revisions"}],"predecessor-version":[{"id":3567,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3224\/revisions\/3567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3566"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}