{"id":3266,"date":"2015-03-18T03:21:09","date_gmt":"2015-03-18T10:21:09","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3266"},"modified":"2018-10-12T01:53:59","modified_gmt":"2018-10-12T08:53:59","slug":"webrazzi-dijital-2015-notlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/webrazzi-dijital-2015-notlari\/","title":{"rendered":"Webrazzi Dijital 2015 Notlar\u0131"},"content":{"rendered":"

T\u00fcrkiye Dijital Reklam ve Pazarlama d\u00fcnyas\u0131n\u0131 bulu\u015fturan Webrazzi Dijital’15 konferans\u0131, 18 Mart \u00c7ar\u015famba g\u00fcn\u00fc Point Hotel Barbaros\u2019ta d\u00fczenlendi. Sekt\u00f6rden bir\u00e7ok profesyonelin kat\u0131ld\u0131\u011f\u0131 etkinlikte #dijital2015 etiketi alt\u0131nda dijital d\u00fcnyadaki gelecek, IAB yeni standartlar, do\u011fal reklamlar ve i\u00e7erik pazarlamas\u0131, an\u0131nda pazarlama gibi bir\u00e7ok ba\u015fl\u0131k konu\u015fuldu. Ge\u00e7en y\u0131l yap\u0131lan Webrazzi Dijital 2014<\/a> notlar\u0131na da buradan ula\u015fabilirsiniz.<\/p>\n

S\u00f6z\u00fc uzatmadan etkinlik notlar\u0131n\u0131 payla\u015fmak isterim.<\/p>\n

<\/p>\n

Deniz Devrim Cengiz \/ TEB<\/strong>
\n<\/strong>– T\u00fcrkiye’de online bankac\u0131l\u0131k penetrasyonu %17’ye ula\u015ft\u0131.
\n– Ge\u00e7en y\u0131l %24 lerde seyreden T\u00fcrkiye’deki ak\u0131ll\u0131 telefon penetrasyonu, bug\u00fcn %45’in \u00fczerinde.
\n– ‘Mevduat’ yerine ‘Hesap’ demek gibi bankac\u0131l\u0131k dilini herkesin anlayaca\u011f\u0131 hale getirmek i\u00e7in \u00e7ok u\u011fra\u015ft\u0131k
\n– Ak\u0131ll\u0131 telefon oran\u0131 Avea %52, Turkcell %40, Vodafone %42
\n– Forumlardan yararland\u0131k, m\u00fc\u015fteriyi dinledik. Chat\u2019i \u00f6n plana \u00e7\u0131kararak, maliyetleri d\u00fc\u015f\u00fcrd\u00fck
\n– CepteTeb de\u011fi\u015fim s\u00fcreci ve alg\u0131y\u0131 de\u011fi\u015ftirmeye karar vermek \u00f6nemli ve y\u00f6netimi zor bir karar<\/p>\n

Etai Rosen \/ Smilarweb<\/strong>
\n– T\u00fcrkiye’de en y\u00fcksek trafi\u011fe sahip 30 web sitesinin %20’sini haber siteleri olu\u015fturuyor
\n– Ge\u00e7en ay T\u00fcrkiye’ de 14 milyar t\u0131klama oldu. \u00dclke s\u0131ralamas\u0131nda 10. s\u0131raday\u0131z
\n– Web sitelerinin trafik kaynaklar\u0131 aras\u0131nda arama motoru y\u00f6nlendirmeleri birinci s\u0131rada ve %44’\u00fc te\u015fkil ediyor
\n– SilimarWeb\u2019in rakamlar\u0131na g\u00f6re T\u00fcrkiye\u2019de AliExpress\u2019in son bir y\u0131ldaki trafi\u011fini %230 artt\u0131<\/p>\n

Ay\u015fen Akal\u0131n, Neslihan Olcay, Rima Erdemir ve U\u011fur \u015eeker \/ IAB T\u00fcrkiye<\/strong>
\n– IAB Haziran 2015’de ba\u015flamas\u0131 planlanan projeyle yeni mezunlara sekt\u00f6r profesyonellerinin de mentorlugunda e\u011fitim f\u0131rsat\u0131 sunacak
\n– Neslihan Olcay: Bu sene e\u011fitim projelerimizin oda\u011f\u0131nda KOB\u0130’ler, \u00fcniversite \u00f6\u011frencileri ve yeni mezunlar var
\n– Rima Erdemir: AdEx-Tr Dijital Reklam Yat\u0131r\u0131mlar\u0131 Ara\u015ft\u0131rmas\u0131n\u0131n kapsam\u0131n\u0131 geni\u015fletece\u011fiz
\n– U\u011fur \u015eeker: AdServer standartlar\u0131n\u0131n geli\u015ftirilmesi ve denetimi IAB’nin 2015 rotalar\u0131ndan biri olacak
\n– T\u00fcrkiye’de toplam reklam harcamas\u0131 da y\u00fczde 6-7 b\u00fcy\u00fcrken, online reklam yat\u0131r\u0131mlar\u0131 %23 civar\u0131nda b\u00fcy\u00fcd\u00fc
\n– Ay\u015fen Akal\u0131n: Mobil yat\u0131r\u0131mlar\u0131n displaydeki pay\u0131 ABD ve Avrupa seviyesini yak\u0131nda yakalayabilir
\n– Dijital reklam yat\u0131r\u0131mlar\u0131 ge\u00e7en y\u0131l Avrupa’da %11.5, T\u00fcrkiye’de %20-23 artt\u0131. T\u00fcrkiye’de genel reklam yat\u0131r\u0131m\u0131n\u0131 %7 b\u00fcy\u00fctt\u00fc<\/p>\n

Murat Kalafat \/ Ligatus<\/strong>
\n– D\u00fcnyada 144 milyon ki\u015fi reklam g\u00f6sterimini engelleyen teknoloji kullan\u0131yor
\n– Adblocking Software internet reklamc\u0131l\u0131\u011f\u0131n\u0131 tehdit eder hale geldi
\n– Bir kullan\u0131c\u0131 ayda ortalama 1707 banner reklam\u0131yla kar\u015f\u0131la\u015f\u0131yor
\n– Banner reklama t\u0131klay\u0131p websitesine yonlenme olas\u0131l\u0131\u011f\u0131, b\u0131\u00e7ak kazas\u0131yla yaralanma olas\u0131l\u0131\u011f\u0131ndan daha azd\u0131r
\n– Web sayfalar\u0131nda yer alan reklamlar\u0131n s\u0131kl\u0131\u011f\u0131 kullan\u0131c\u0131n\u0131n reklam k\u00f6rl\u00fc\u011f\u00fcne sebep oluyor
\n– Kullan\u0131c\u0131lar\u0131n %31’i internet sitelerinde reklamlar\u0131 hi\u00e7 g\u00f6rm\u00fcyor. Adblocking Software’in ula\u015ft\u0131\u011f\u0131 noktay\u0131 buradan anlayabiliriz
\n– Esas\u0131nda \u2018content marketing\u2019 ile \u2018native advertising\u2019 biraz kar\u0131\u015ft\u0131r\u0131l\u0131yor. \u2018Native marketing\u2019 i\u00e7in markalar\u0131n uzun vadede m\u00fc\u015fterileriyle bir ba\u011f kurabilmek i\u00e7in yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalard\u0131r diyebiliriz<\/p>\n

Metin Kahraman \/ Monitera<\/strong>
\n– Yapay zekadan korkmay\u0131n, ak\u0131ll\u0131 telefonlar zaten bizi ele ge\u00e7irmi\u015f durumda
\n– \u0130leti\u015fim de\u011fi\u015fikli\u011fine kat\u0131l\u0131yorum ama cihazlar\u0131n insanlar\u0131 ele ge\u00e7irmesi de\u011fil bu. Insan duyular\u0131n\u0131n dijitale uzanmas\u0131d\u0131r
\n– 2004’te restaurantta yemek yiyip kalkma s\u00fcresi 1saat 5 dakika, 2014’te bu s\u00fcre 1 saat, 55 dakikaya \u00e7\u0131km\u0131\u015f durumda.
\n– Sipari\u015f verme s\u00fcresi 8 dakikadan 21 dakikaya \u00e7\u0131kt\u0131. Sipari\u015f s\u00fcresinin artmas\u0131n\u0131n sebepleri, ilk soru Wifi \u015fifresi, checkin yapma, foto\u011fraf payla\u015fma vs… Telefon odakl\u0131 al\u0131\u015fkanl\u0131klar
\n– M\u00fc\u015fterilerin yar\u0131s\u0131 3 dakika i\u00e7inde yeme\u011fin foto\u011fraf\u0131n\u0131 \u00e7ekiyor
\n– M\u00fc\u015fterilerin 1\/3\u2019i ortalama 4 dakika i\u00e7inde yeme\u011fin ve kendisinin foto\u011fraf\u0131n\u0131 \u00e7ekiyor
\n– Hesap \u00f6deyip \u00e7\u0131kma s\u00fcresi 5 dakikadan 35 dakikaya \u00e7\u0131kt\u0131. \u00c7\u00fcnk\u00fc payla\u015ft\u0131\u011f\u0131m\u0131z foto\u011fraflara gelen be\u011fenilere bak\u0131p yorumlara evap vermekle ilgileniyoruz
\n– Sat\u0131n alma karar\u0131 ger\u00e7ekle\u015ftirirken ki\u015fisel \u00e7evresel ticari ve deneysel kaynaklar d\u0131\u015f\u0131nda ‘internet, sosyal medya’ etkiliyor<\/p>\n

Burak Y\u0131lmaz \/ Genart CEO<\/strong>
\n– Twitter kullan\u0131c\u0131lar\u0131n\u0131n %50’sinden fazlas\u0131 haberleri ilk Twitter’dan ald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor
\n– D\u00fcnya’daki mobil cihaz say\u0131s\u0131, di\u015f f\u0131r\u00e7as\u0131n\u0131 ge\u00e7mi\u015f durumda
\n– Kullan\u0131c\u0131lar g\u00fcnde 110 defa telefon kilidini a\u00e7\u0131p bak\u0131yor
\n– Twitter videolar\u0131na preview \u00f6zelligi geliyor
\n– Twitter \u00fczerinden t\u00fcketilen videolar\u0131n %90’\u0131 mobil
\n– Twitter kullan\u0131c\u0131lar\u0131n\u0131n %66’s\u0131 g\u00fcnde bir kez search k\u0131sm\u0131n\u0131 kullan\u0131yor.
\n– Twitter’da tweetlerin %60’\u0131 televizyon kar\u015f\u0131s\u0131nda at\u0131l\u0131yor ve %40’\u0131 prime-time ku\u015fa\u011f\u0131nda yo\u011funla\u015f\u0131yor
\n– Twitter’da 10-49 karakter aras\u0131 tweetler %59, 50-100 karakter aras\u0131 tweetler %70 daha fazla etkile\u015fim sa\u011fl\u0131yor.<\/p>\n

Etkinlikte yap\u0131lan t\u00fcm sunumlara bu buradan <\/a>ula\u015fabilirsiniz.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye Dijital Reklam ve Pazarlama d\u00fcnyas\u0131n\u0131 bulu\u015fturan Webrazzi Dijital’15 konferans\u0131, 18 Mart \u00c7ar\u015famba g\u00fcn\u00fc Point Hotel Barbaros\u2019ta d\u00fczenlendi. Sekt\u00f6rden bir\u00e7ok profesyonelin kat\u0131ld\u0131\u011f\u0131 etkinlikte #dijital2015 etiketi alt\u0131nda dijital d\u00fcnyadaki gelecek, IAB yeni standartlar, do\u011fal reklamlar ve i\u00e7erik pazarlamas\u0131, an\u0131nda pazarlama gibi bir\u00e7ok ba\u015fl\u0131k konu\u015fuldu. Ge\u00e7en y\u0131l yap\u0131lan Webrazzi Dijital 2014 notlar\u0131na da buradan ula\u015fabilirsiniz. S\u00f6z\u00fc uzatmadan […]<\/p>\n","protected":false},"author":1,"featured_media":3568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,226,54,83,13],"tags":[604,552,78,551,641,346,555,550,375,605,606],"class_list":["post-3266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-dijital-pazarlama","category-egitim-seminer","category-internet-2","category-pazarlama","tag-dijital-2015","tag-dogal-reklam","tag-iab-turkiye","tag-icerik-pazarlama","tag-internet-reklamciligi","tag-mobil-2","tag-native-advertising","tag-online-reklam-yatirimlari","tag-webrazzi","tag-webrazzi-dijital--webrazzi-dijital-2015-konferansi","tag-webrazzi-dijital-2015-notlari"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3266"}],"version-history":[{"count":20,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3266\/revisions"}],"predecessor-version":[{"id":3757,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3266\/revisions\/3757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3568"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}