Dijital d\u00fcnyadaki rakamlar, internet kullan\u0131c\u0131lar\u0131n\u0131n her zaman ilgisini \u00e7ekmekte. Hemen her g\u00fcn bir\u00e7ok sitede kar\u015f\u0131m\u0131za \u00e7\u0131kan kullan\u0131c\u0131 say\u0131lar\u0131, sosyal platformlar\u0131n reklam gelirleri, T\u00fcrkiye internet populasyonu ve dijital ya\u015fama ait di\u011fer bir\u00e7ok veri anl\u0131k olarak de\u011fi\u015fmekte ve artmakta. S\u00f6z\u00fc fazla uzatmadan, baz\u0131 kaynaklardan toplad\u0131\u011f\u0131m ve ilginizi \u00e7ekebilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm rakamlar\u0131 sizlerle payla\u015fmak isterim. <\/p>\n
Rakamlarla Dijital Ya\u015fam<\/strong> – T\u00fcrkiye\u2019de mobil abone penetrasyonu %93.8 (BTK Eyl\u00fcl\u201914) Mobilin Pay\u0131<\/strong> (E-Marketer Mart’15)<\/span> Dijital d\u00fcnyadaki rakamlar, internet kullan\u0131c\u0131lar\u0131n\u0131n her zaman ilgisini \u00e7ekmekte. Hemen her g\u00fcn bir\u00e7ok sitede kar\u015f\u0131m\u0131za \u00e7\u0131kan kullan\u0131c\u0131 say\u0131lar\u0131, sosyal platformlar\u0131n reklam gelirleri, T\u00fcrkiye internet populasyonu ve dijital ya\u015fama ait di\u011fer bir\u00e7ok veri anl\u0131k olarak de\u011fi\u015fmekte ve artmakta. S\u00f6z\u00fc fazla uzatmadan, baz\u0131 kaynaklardan toplad\u0131\u011f\u0131m ve ilginizi \u00e7ekebilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm rakamlar\u0131 sizlerle payla\u015fmak isterim.<\/p>\n","protected":false},"author":1,"featured_media":3564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,83],"tags":[608,614,617,607,609,612,616,610,14,615,611,613],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-internet-2","tag-2015-dijital-rakamlar","tag-data","tag-dijital-data","tag-dijital-rakamlar","tag-facebook-kullanici-sayisi","tag-facebook-q4-rapor","tag-facebook-reklam-geliri","tag-instagram-kullanici-sayisi","tag-sosyal-medya","tag-twitter-kullanicisi-sayisi","tag-vine-kullanici-sayisi","tag-youtube-academy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3287"}],"version-history":[{"count":23,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3287\/revisions"}],"predecessor-version":[{"id":3565,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3287\/revisions\/3565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3564"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n– Instagram’a 2014 ilk 10 ayda 100 milyondan fazla kullan\u0131c\u0131 kat\u0131ld\u0131 ve kullan\u0131c\u0131 say\u0131s\u0131 300 milyonu ge\u00e7ti
\n– Twitter\u2019\u0131n kullan\u0131c\u0131 say\u0131s\u0131 288 milyon rakam\u0131n\u0131 ge\u00e7ti
\n– Facebook\u2019a her g\u00fcn 64 milyon kullan\u0131c\u0131 giri\u015f yap\u0131yor. Bu say\u0131 ge\u00e7en seneye g\u00f6re %19 art\u0131\u015f g\u00f6sterdi. Son rakamlara g\u00f6re 1.38 milyar kullan\u0131c\u0131s\u0131 mevcut. Messenger ise 600 milyon kullan\u0131c\u0131ya sahip
\n– Vine 40 milyon kullan\u0131c\u0131y\u0131 ula\u015ft\u0131
\n– WhatsApp kullan\u0131c\u0131 say\u0131s\u0131 700 milyonu ge\u00e7ti
\n– Haziran 2014\u2019te Facebook 12.3 milyar video say\u0131s\u0131 ile YouTube\u2019u (11.3 milyar) ge\u00e7ti
\n– Snapchat %56\u2019l\u0131k b\u00fcy\u00fcme ile 2014\u2019\u00fcn en h\u0131zl\u0131 b\u00fcy\u00fcyen mesajla\u015fma uygulamas\u0131 oldu
\n– 2014\u2019\u00fcn son alt\u0131 ay\u0131nda Tumblr\u2019\u0131n aktif kullan\u0131c\u0131s\u0131 taban\u0131 %120 artt\u0131
\n– Facebook\u2019un aktif kullan\u0131c\u0131 taban\u0131 %2 b\u00fcy\u00fcd\u00fc
\n– \u015eirketlerin %71\u2019i \u00f6n\u00fcm\u00fczdeki y\u0131l dijital pazarlama b\u00fct\u00e7esini artt\u0131racak
\n– 2014\u2019te content marketing\u2019e 118 milyar dolar harcand\u0131
\n– Google+, 1 milyar hesap say\u0131s\u0131na ula\u015ft\u0131
\n– 65 ya\u015f ve \u00fcst\u00fc internet kullan\u0131c\u0131lar\u0131n\u0131nn %45\u2019i Facebook kullan\u0131yor
\n– 50 ya\u015f ve \u00fcst\u00fc kullan\u0131c\u0131lar\u0131n %23\u2019\u00fc Pinterest kulla\u0131yor
\n– 50 ya\u015f ve \u00fcst\u00fc internet kullan\u0131c\u0131lar\u0131n\u0131n %13\u2019\u00fc Twitter kullan\u0131yor.<\/p>\n
\n– T\u00fcrkiye\u2019de ak\u0131ll\u0131 telefona sahip olma oran\u0131 global ortalamay\u0131 %4 ge\u00e7erek %84\u2019e ula\u015ft\u0131.
\n– 2012\u2019den bu yana mobil internet kullan\u0131m\u0131 %10 artarak %77\u2019e y\u00fckseldi. %57 olan tablet sahipli\u011fi global ortalamay\u0131 %7 oran\u0131nda ge\u00e7ti.<\/p>\n
\nFacebook 2014 – Q4 Raporuna g\u00f6re;<\/strong>
\n– En dikkat \u00e7ekici verilerin ba\u015f\u0131nda Facebook\u2019un mobil g\u00fcc\u00fc geliyor. Her g\u00fcn 745 milyon ki\u015fi Facebook\u2019a mobil cihazlar\u0131 arac\u0131l\u0131\u011f\u0131yla ba\u011flan\u0131yor. \u015eirketin reklam gelirlerinin %70\u2019ini ise mobil reklamlar olu\u015fturuyor
\n– 2014\u2019\u00fcn son \u00e7eyre\u011finde 3.85 milyar dolar gelir elde eden Facebook\u2019un 2014 y\u0131l\u0131 boyunca elde etti\u011fi gelir ise 12.47 milyar dolar oldu. Bu oran 2013\u2019e g\u00f6re %58\u2019lik bir art\u0131\u015fa tekab\u00fcl ediyor
\n– \u015eirketin net kar\u0131 ise 2.94 milyar dolar oldu
\n– Facebook\u2019un g\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131 ise 890 milyon, ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 ise 1.39 milyar.<\/p>\n
\nYouTube Academy Sunumu;<\/strong> (#youtubeacademy)
\n– 2014 y\u0131l\u0131nda YouTube’da g\u00fczellik kategorisinde 340 milyar defa video izlendi
\n– 18-34 ya\u015f aral\u0131\u011f\u0131\u00a0YouTube izleyicilerinin %63’\u00fcn\u00fc olu\u015fturuyor
\n– YouTube \u00fczerinde T\u00fcrkiye’den en \u00e7ok t\u00fcketilen i\u00e7erik t\u00fcr\u00fc: M\u00fczik
\n– En \u00e7ok izlenen video Gangam Style. T\u00fcrkiye ise d\u00fcnya \u00e7ap\u0131nda mobile \u00fczerinden internet kullan\u0131m\u0131 artan ikinci \u00fclke
\n– T\u00fcrkiye en \u00e7ok ak\u015fam 20.00 – 24.00 aras\u0131nda video izliyor (Ipsos)
\n– T\u00fcrkiye’de her g\u00fcn 7.5 saatimizi medya t\u00fcketimi i\u00e7in kullan\u0131yoruz. T\u00fcrkiye’de ayl\u0131k bir milyar saat \u00fczerinde YouTube’da video izleniyor<\/span>
\n – Jimmy Fallon YouTube’da yay\u0131n<\/span>lad\u0131\u011f\u0131 videolarda, 2 haftada TV’nin 3 kat\u0131 izleyiciye ula\u015f\u0131ld\u0131.<\/p>\n
\nMobil \u0130nternet<\/span><\/strong>
\n – Mobil cihazlardan internete ba\u011flanma oranlar\u0131 %91 laptop, %80 ak\u0131ll\u0131 telefon, %47 tablet, %9 ak\u0131ll\u0131 saat. (Global Web Index – State of Digital Marketing 2015)<\/span><\/p>\n
\n – 14 Milyar Dolar \/ 2015’te mobil g\u00f6r\u00fcnt\u00fclemeye harcanacak para<\/span>
\n – 12.9 Milyar Dolar \/ 2015’te mobil aramaya harcanacak para da 12.9 milyar dolara y\u00fckselecek<\/span>
\n – 34 Milyar Dolar \/ 2019’da mobil g\u00f6r\u00fcnt\u00fclenmeye harcanacak para<\/span>
\n – 28.4 Milyar Dolar \/ 2019’da mobil aramaya harcanacak para<\/span>
\n (Campaign – What’s Next In Mobile Vol 2)<\/span><\/p>\n
\nKaynak\u00e7a:<\/strong> Campaign Ocak’15 – 3. Ya\u015f \u00f6zel say\u0131, BTK Raporlar\u0131, Facebook Q4 Raporu, www.zehraoney.com, YouTube Academy TR Sunumu, Ipsos, Campaign Nisan’15 – What’s Next In Mobile, Volume 2, E-Marketer, Global Web Index.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"