{"id":3290,"date":"2015-04-01T14:13:28","date_gmt":"2015-04-01T21:13:28","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3290"},"modified":"2016-01-19T14:22:50","modified_gmt":"2016-01-19T21:22:50","slug":"2014-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2014-dijital-reklam-yatirimlari\/","title":{"rendered":"2014 Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

2014 kapan\u0131\u015f dijital reklam yat\u0131r\u0131mlar\u0131 raporu IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. AdEx-TR Ocak-Aral\u0131k 2014 raporuna g\u00f6re 2014 y\u0131l\u0131nda 2013 y\u0131l\u0131na g\u00f6re y\u00fczde 20,5 oran\u0131nda artarak 1.409 Milyon TL\u2019 ye ula\u015ft\u0131<\/p>\n

Daha \u00f6nce yazm\u0131\u015f oldu\u011fum \u20182013 Dijital Reklam Yat\u0131r\u0131mlar\u0131 Kapan\u0131\u015f Raporu\u2019na\u2019<\/a> buradan, 2014 ilk 6 ay dijital yat\u0131r\u0131mlar<\/a> detaylar\u0131na ise buradan ula\u015fabilirsiniz.<\/p>\n

2014 y\u0131l\u0131 yat\u0131r\u0131mlar\u0131nda 2013\u2019e oranla en \u00e7ok art\u0131\u015f g\u00f6r\u00fclen kategoriler ise y\u00fczde 57,7 ile mobil g\u00f6sterim reklamlar\u0131 ve y\u00fczde 44,9 ile video reklamlar\u0131 oldu.
\n<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
Dijital Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131 <\/strong><\/td>\n1.409 (13-14 Yar\u0131y\u0131l De\u011fi\u015fim %20.5)
\n<\/strong><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131 (%37)
\n<\/strong><\/td>\n		520 (De\u011fi\u015fim %16)
\n<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131 (%25)<\/td>\n353 (De\u011fi\u015fim %11)<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131 (%7)<\/td>\n101 (De\u011fi\u015fim %45)<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131 (%3)<\/td>\n40 (De\u011fi\u015fim %13)<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131 (%2)<\/td>\n27 (De\u011fi\u015fim %22)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131 (%52)
\n<\/strong><\/td>\n		733 (De\u011fi\u015fim %25)
\n<\/strong><\/td>\n<\/tr>\n
\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131 \/ Kelime Bazl\u0131 (%35)<\/td>\n492 (De\u011fi\u015fim %23)<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131 (%17)<\/td>\n241 (De\u011fi\u015fim %30)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131 (%4)
\n<\/strong><\/td>\n		58 (De\u011fi\u015fim %58)
\n<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131 (%2)<\/td>\n26 (De\u011fi\u015fim %58)<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131 (%2)<\/td>\n32 (De\u011fi\u015fim %13)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131 (%6)
\n<\/strong><\/td>\n		84 (De\u011fi\u015fim %6)
\n<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131 (%6)<\/td>\n84 (De\u011fi\u015fim %12)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer (%0)
\n<\/strong><\/td>\n		13 (De\u011fi\u015fim %15)
\n<\/strong><\/td>\n<\/tr>\n
E-posta (%0)<\/td>\n6 (De\u011fi\u015fim %2)<\/td>\n<\/tr>\n
Oyun i\u00e7i reklam (%0)<\/td>\n7 (De\u011fi\u015fim %30)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

IAB T\u00fcrkiye\u201fnin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re, display reklam yat\u0131r\u0131mlar\u0131 2014 y\u0131l\u0131 toplam\u0131nda 520 milyon TL oldu. Display reklamlar kategorisinde en b\u00fcy\u00fck art\u0131\u015f 353 milyon TL ile g\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131nda g\u00f6r\u00fcld\u00fc. Video reklam yat\u0131r\u0131mlar\u0131 101 milyon TL olarak ger\u00e7ekle\u015firken, sponsorluk reklam yat\u0131r\u0131mlar\u0131 40 milyon TL\u2019ye, gelir payla\u015f\u0131ml\u0131 reklam<\/p>\n

yat\u0131r\u0131mlar\u0131 ise 27 milyon TL\u2019ye ula\u015ft\u0131. 2014 y\u0131l\u0131 yat\u0131r\u0131mlar\u0131nda 2013\u2019e oranla en \u00e7ok art\u0131\u015f g\u00f6r\u00fclen kategoriler ise mobil g\u00f6sterim reklamlar\u0131 (%57,7) ve<\/p>\n

video reklamlar\u0131 (%44,9) oldu. Arama motoru reklam yat\u0131r\u0131mlar\u0131 2014 y\u0131l\u0131<\/p>\n

toplam\u0131nda 733 milyon TL\u2019ye ula\u015f\u0131rken, arama motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n alt kategorilerinde yer alan \u00fccretli s\u0131ralama 492 milyon TL\u2019ye; arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam yat\u0131r\u0131mlar\u0131 ise 241 milyon TL\u2019ye \u00e7\u0131kt\u0131. Mobil reklam yat\u0131r\u0131mlar\u0131 kategorisinde yer alan, mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131nda<\/p>\n

26 milyon TL; mobil opt-in SMS\/MMS yat\u0131r\u0131mlar\u0131nda ise 32 milyon TL\u2019ye ula\u015fan bir b\u00fcy\u00fcme g\u00f6zlemlendi. Kategori toplam\u0131 2014 y\u0131l\u0131nda 58 milyon TL\u201fye y\u00fckseldi. IAB T\u00fcrkiye\u2019nin 2014 y\u0131l\u0131 dijital reklam yat\u0131r\u0131mlar\u0131 verilerine g\u00f6re, internet ilan sayfas\u0131 reklam yat\u0131r\u0131mlar\u0131 84 milyon TL\u2019ye ula\u015ft\u0131. Giderek b\u00fcy\u00fcyen e-posta ve oyun i\u00e7i reklamlar ise 2014 y\u0131l\u0131nda 6\u2019\u015far milyon TL oldu.
\n(IAB T\u00fcrkiye)<\/p>\n","protected":false},"excerpt":{"rendered":"

2014 kapan\u0131\u015f dijital reklam yat\u0131r\u0131mlar\u0131 raporu IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. AdEx-TR Ocak-Aral\u0131k 2014 raporuna g\u00f6re 2014 y\u0131l\u0131nda 2013 y\u0131l\u0131na g\u00f6re y\u00fczde 20,5 oran\u0131nda artarak 1.409 Milyon TL\u2019 ye ula\u015ft\u0131 Daha \u00f6nce yazm\u0131\u015f oldu\u011fum \u20182013 Dijital Reklam Yat\u0131r\u0131mlar\u0131 Kapan\u0131\u015f Raporu\u2019na\u2019 buradan, 2014 ilk 6 ay dijital yat\u0131r\u0131mlar detaylar\u0131na ise buradan ula\u015fabilirsiniz. 2014 y\u0131l\u0131 yat\u0131r\u0131mlar\u0131nda 2013\u2019e oranla […]<\/p>\n","protected":false},"author":1,"featured_media":3570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,83,254,13,15],"tags":[515,582,586,587,588,591,590,272,469,78,79,641,346,637,589,348,642],"class_list":["post-3290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-internet-2","category-internet-reklamciligi","category-pazarlama","category-reklam","tag-2014-dijital-harcamalar","tag-2014-dijital-yatirimlar","tag-2014-internet","tag-2014-internet-reklam-yatirimlari","tag-2014-reklam-harcamalari","tag-ad-spend","tag-adex-2014","tag-dijital-reklam","tag-display-harcama","tag-iab-turkiye","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-reklam","tag-rich-media","tag-search","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3290"}],"version-history":[{"count":15,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3290\/revisions"}],"predecessor-version":[{"id":3571,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3290\/revisions\/3571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3570"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}