{"id":3448,"date":"2015-10-18T12:59:31","date_gmt":"2015-10-18T19:59:31","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3448"},"modified":"2016-01-18T14:19:25","modified_gmt":"2016-01-18T21:19:25","slug":"2015-yariyil-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2015-yariyil-dijital-reklam-yatirimlari\/","title":{"rendered":"2015 Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

Uzun zamand\u0131r beklenen ve dijital sekt\u00f6rde \u00f6nemli bir yere sahip olan, 2015 y\u0131l\u0131n\u0131n ilk 6 ay Adex-TR dijital reklam yat\u0131r\u0131mlar\u0131 rakamlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. Dijtal reklam\u00a0yat\u0131r\u0131mlar\u0131\u00a0y\u0131l\u0131n ilk 6 ay\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %21,3 artarak 789,3 milyon liraya ula\u015ft\u0131.<\/strong>
\n2014\u2019\u00fcn ayn\u0131 d\u00f6nemine oranla en \u00e7ok art\u0131\u015f g\u00f6r\u00fclen kategoriler ise yine mobil g\u00f6sterim reklamlar\u0131 (%69,9) ve video reklamlar\u0131 (%43,3)<\/strong> oldu.
\nBu y\u0131l ara\u015ft\u0131rma kapsam\u0131nda ilk kez sosyal medya ve Programatik yat\u0131r\u0131mlar da incelendi. Sonu\u00e7lara g\u00f6re, 2015\u2019in ilk yar\u0131s\u0131nda Programatik yat\u0131r\u0131mlar\u0131n\u0131n 30,7 Milyon TL<\/strong> oldu\u011fu g\u00f6r\u00fcl\u00fcrken, sosyal medya yat\u0131r\u0131mlar\u0131 99,5 Milyon TL<\/strong> olarak kaydedildi.<\/p>\n

Konu ile alakal\u0131 olarak daha \u00f6nce payla\u015fm\u0131\u015f oldu\u011fum ‘2014 ilk 6 ay dijital reklam yat\u0131r\u0131mlar\u0131 raporu<\/a><\/strong>‘na, ve\u00a0‘2014 kapan\u0131\u015f dijital reklam yat\u0131r\u0131mlar\u0131 raporu<\/a><\/strong>‘na buradan ula\u015fabilirsiniz.<\/p>\n

IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re, display reklam yat\u0131r\u0131mlar\u0131 2015 ilk 6 ay\u0131nda 295,7 milyon TL oldu. Display reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 198,5 milyon TL ile g\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131 ald\u0131. Video reklam yat\u0131r\u0131mlar\u0131 61,1 milyon TL olarak ger\u00e7ekle\u015firken, sponsorluk reklam yat\u0131r\u0131mlar\u0131 20,8 milyon TL\u2019ye, gelir payla\u015f\u0131ml\u0131 reklam yat\u0131r\u0131mlar\u0131 ise 15,4 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n

Arama motoru reklam yat\u0131r\u0131mlar\u0131 2015\u2019in ilk 6 ay\u0131nda 413,9 milyon TL\u2018ye ula\u015f\u0131rken, arama motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n alt kategorilerinde yer alan \u00fccretli s\u0131ralama 269,8 milyon TL\u2019ye; arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam yat\u0131r\u0131mlar\u0131 ise 144,1 milyon TL\u2019ye \u00e7\u0131kt\u0131.<\/p>\n

Bu d\u00f6nemde 32,8 Milyon TL\u2019ye ula\u015fan mobil reklam yat\u0131r\u0131mlar\u0131 kategorisinde, mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131 16,8 milyon TL; mobil opt-in SMS\/MMS yat\u0131r\u0131mlar\u0131 ise 16,1 milyon TL oldu. \u0130nternet ilan sayfas\u0131 reklam yat\u0131r\u0131mlar\u0131 40,1 milyon TL\u2019ye ula\u015ft\u0131. E-posta yat\u0131r\u0131mlar\u0131 y\u0131l\u0131n ilk yar\u0131s\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019un da etkisiyle %11,5 d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131 ve 2,9 Milyon TL oldu. Oyun i\u00e7i reklamlar ise bu d\u00f6nemde 3,8 milyon TL\u2019ye y\u00fckseldi.<\/p>\n

IAB T\u00fcrkiye Ba\u015fkan\u0131 Dr. Mahmut Kur\u015fun, \u2018Dijital, d\u00fcnyada ve T\u00fcrkiye\u2019de reklam end\u00fcstrisinin \u00e7ekici g\u00fcc\u00fc konumunda. Rakamlar bunu net bi\u00e7imde ortaya koyuyor. Genel bir hesaplamayla ilk 6 ay itibar\u0131yla dijitalin toplamdan ald\u0131\u011f\u0131 pay\u0131n %24\u2019e yakla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu da sene ba\u015f\u0131ndaki tahminlerimizi do\u011fruluyor.\u2019 dedi. Kur\u015fun s\u00f6zlerini, \u2018Bu raporda ilk kez programatik ve sosyal medya yat\u0131r\u0131mlar\u0131n\u0131 ayr\u0131 olarak irdeledik. IAB Avrupa\u2019n\u0131n son programatik raporunda \u00f6nemli veriler var. Avrupa\u2019da programatik toplam b\u00fcy\u00fckl\u00fc\u011f\u00fc 3.65 milyar \u20ac\u2019ya ula\u015fm\u0131\u015f durumda. Bunun i\u00e7inde mobil programatik %240\u2019l\u0131k b\u00fcy\u00fcme oran\u0131yla, desktop ise 2.9 milyar \u20ac\u2019luk hacmiyle \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcrkiye\u2019nin d\u00fcnya ve Avrupa trendlerini izleyen \u00e7izgisini dikkate ald\u0131\u011f\u0131m\u0131zda, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde programatik sat\u0131n alman\u0131n online ve mobil platformlarda geli\u015fece\u011fini \u00f6n g\u00f6rebiliriz.\u2019 diyerek tamamlad\u0131.<\/p>\n

 <\/p>\n

2015 Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/span>
\n<\/strong><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/span><\/td>\n<\/tr>\n
\u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131 (2015 \u0130lk 6 Ay)
\n<\/strong><\/td>\n		789.3 (14-15 De\u011fi\u015fim %21,3)
\n<\/strong><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n295.7
\n<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n198.5<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n61.1<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n20.8<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n15.4<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n413.9
\n<\/strong><\/td>\n<\/tr>\n
\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131<\/td>\n269.8<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n144.1<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n32.8
\n<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n16.8<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n16.1<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n40.1
\n<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n40.1<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Programatik<\/strong><\/td>\n30.7 <\/strong><\/td>\n<\/tr>\n
Programatik<\/td>\n30.7<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Sosyal Medya<\/strong><\/td>\n99.5
\n<\/strong><\/td>\n<\/tr>\n
Sosyal Medya<\/td>\n99.5<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n6.7
\n<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n2.9<\/td>\n<\/tr>\n
Oyun i\u00e7i reklam<\/td>\n3.8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Yarat\u0131c\u0131 g\u00fcnler…<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Uzun zamand\u0131r beklenen ve dijital sekt\u00f6rde \u00f6nemli bir yere sahip olan, 2015 y\u0131l\u0131n\u0131n ilk 6 ay Adex-TR dijital reklam yat\u0131r\u0131mlar\u0131 rakamlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. Dijtal reklam\u00a0yat\u0131r\u0131mlar\u0131\u00a0y\u0131l\u0131n ilk 6 ay\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %21,3 artarak 789,3 milyon liraya ula\u015ft\u0131. 2014\u2019\u00fcn ayn\u0131 d\u00f6nemine oranla en \u00e7ok art\u0131\u015f g\u00f6r\u00fclen kategoriler ise yine mobil g\u00f6sterim reklamlar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":3561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[544,254],"tags":[645,646,648,644,647,591,649,272,469,78,79,641,346,650,560,637,589,348,14,642],"class_list":["post-3448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital","category-internet-reklamciligi","tag-2015-ilk-6-ay-dijital-yatirimlar","tag-2015-internet","tag-2015-reklam-harcamalari","tag-2015-yariyil-dijital-harcamalar","tag-2015-yariyil-internet-reklam-yatirimlari","tag-ad-spend","tag-adex-2015","tag-dijital-reklam","tag-display-harcama","tag-iab-turkiye","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-programatik","tag-programmatik-satinalma","tag-reklam","tag-rich-media","tag-search","tag-sosyal-medya","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3448"}],"version-history":[{"count":25,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3448\/revisions"}],"predecessor-version":[{"id":3562,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3448\/revisions\/3562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3561"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}