{"id":3522,"date":"2015-12-16T08:26:01","date_gmt":"2015-12-16T15:26:01","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3522"},"modified":"2018-10-12T01:54:30","modified_gmt":"2018-10-12T08:54:30","slug":"2016_dijital_trend_ongoruleri","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2016_dijital_trend_ongoruleri\/","title":{"rendered":"2016 Dijital Trend \u00d6ng\u00f6r\u00fcleri"},"content":{"rendered":"

Bu i\u00e7erik, 12 Aral\u0131k 2015 tarihinde YeniY\u00fczy\u0131l Gazetesi’nde yay\u0131nland\u0131. ‘2016’n\u0131n pazarlama trendi ‘dijital’.<\/em><\/p>\n

\u0130\u00e7erik ve Do\u011fal Reklam (Native):<\/strong> Marka ve t\u00fcketici ili\u015fkisinde \u00e7ok \u00f6nemli bir yere sahip olan \u2018i\u00e7erik\u2019 kavram\u0131, 2016 y\u0131l\u0131nda ad\u0131n\u0131 daha da yo\u011fun bir \u015fekilde duyurmaya ve dijital trendler aras\u0131nda yer almaya devam edecek. \u0130\u00e7erikle pazarlaman\u0131n bir alt t\u00fcr\u00fc olan ve marka mesaj\u0131n\u0131n, farkl\u0131 platformlardaki i\u00e7eriklere do\u011fal yap\u0131y\u0131 bozmadan entegre edildi\u011fi\u00a0 \u2018Do\u011fal reklamlar\u2019 (Native Advertising) 2016\u2019n\u0131n en fazla \u00f6ne \u00e7\u0131kacak olan oyuncusu. Marka hikayelerinin, bilgilendirici ve e\u011flendirici bir \u015fekilde araya reklam girmeden kullan\u0131c\u0131lar ile bulu\u015fmas\u0131 ve etkile\u015fim sa\u011flanmas\u0131, do\u011fal reklamlar\u0131n markalar taraf\u0131ndan tercih edilmesinde \u00f6nemli bir k\u0131stas.<\/p>\n

Mobil Uyumluluk ve Daha Fazla Video:<\/strong> 2015 y\u0131l\u0131 bir\u00e7ok markan\u0131n proje, reklam ve pazarlama faaliyetlerinde yo\u011fun olarak mobil platformu tercih etti\u011fi bir y\u0131l oldu. (Hatta, sadece mobil tercih edilen bir\u00e7ok kampanya sayabiliriz). H\u0131zla artan mobil t\u00fcketim oranlar\u0131na bak\u0131ld\u0131\u011f\u0131nda, marka ve dijital yay\u0131nc\u0131lar i\u00e7in 2016 \u2018k\u00f6pr\u00fcden \u00f6nce son \u00e7\u0131k\u0131\u015f\u2019 \u00f6ng\u00f6r\u00fcs\u00fcndeyim. Video i\u00e7erikler ve uygulamalar\u0131 (Snapchat, Periscope gibi), mobil \u00f6deme konusu ve hayat\u0131m\u0131z\u0131 kolayla\u015ft\u0131ran di\u011fer mobil aplikasyonlar 2016\u2019da mobilin \u00f6nemini artt\u0131racak olan di\u011fer ba\u015fl\u0131klar.<\/p>\n

Giyilebilir Teknoloji & Nesnelerin \u0130nterneti:<\/strong> Google Glass, Apple Watch gibi \u00f6rneklerle ad\u0131n\u0131 yo\u011funca duydu\u011fumuz \u2018giyilebilir teknoloji\u2019 ve ileti\u015fimin sadece bilgisayar, telefon ve tabletler ile s\u0131n\u0131rl\u0131 kalmay\u0131p, evdeki ak\u0131ll\u0131 cihazlar\u0131n (\u00e7ama\u015f\u0131r makinesi, f\u0131r\u0131n, buzdolab\u0131 vs.) kendi kimli\u011fine ve dijital yetene\u011fine g\u00f6re bu ileti\u015fime dahil olaca\u011f\u0131 \u2018nesnelerin interneti\u2019 2016\u2019da duyaca\u011f\u0131m\u0131z di\u011fer dijital trend ba\u015fl\u0131klar\u0131. (Gartner\u2019\u0131n \u00f6ng\u00f6r\u00fcs\u00fcne g\u00f6re; 2020 y\u0131l\u0131nda 26 milyar cihaz internete ba\u011fl\u0131 olacak.)<\/p>\n

Sanal Ger\u00e7eklik (VR \/ Virtual Reality):<\/strong> Yarat\u0131c\u0131 \u00f6rnekler ile s\u0131k\u00e7a kar\u015f\u0131la\u015fmaya ba\u015flad\u0131\u011f\u0131m\u0131z, 360 derece sanal g\u00f6r\u00fcnt\u00fc sa\u011flayan ve markalara hikayelerini farkl\u0131 bir boyutta anlatma olana\u011f\u0131 veren sanal ger\u00e7eklik (VR), 2016\u2019da dijital trendler aras\u0131nda yer alacak. Ba\u015fta, Mart 2014\u2019te Oculus VR\u2019\u0131 sat\u0131n alan, sanal ger\u00e7eklik i\u00e7in ayr\u0131 bir uygulama yazan Facebook, Google, Microsoft, Samsung, Sony gibi dev isimler, sanal ger\u00e7eklik g\u00f6zl\u00fc\u011f\u00fc sekt\u00f6r\u00fcne yat\u0131r\u0131m yap\u0131yorlar.<\/p>\n

T\u00fcm bu maddelere art\u0131 olarak 2016\u2019ta;<\/strong> programmatik sat\u0131n alma, b\u00fcy\u00fck veri ve verinin anlaml\u0131 i\u015flenmesi, hedefleme, display\/video reklamc\u0131l\u0131\u011f\u0131nda \u2018g\u00f6r\u00fcn\u00fcrl\u00fck\u2019 (viewability) ve ki\u015fiselle\u015ftirme gibi kavramlar\u0131 s\u0131k\u00e7a g\u00f6rmeye devam edece\u011fimiz \u00f6ng\u00f6r\u00fcs\u00fcndeyim.<\/p>\n

 <\/p>\n

\"Yeniyuzy\u0131l_2016dijitrendler_12.12.15\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bu i\u00e7erik, 12 Aral\u0131k 2015 tarihinde YeniY\u00fczy\u0131l Gazetesi’nde yay\u0131nland\u0131. ‘2016’n\u0131n pazarlama trendi ‘dijital’. \u0130\u00e7erik ve Do\u011fal Reklam (Native): Marka ve t\u00fcketici ili\u015fkisinde \u00e7ok \u00f6nemli bir yere sahip olan \u2018i\u00e7erik\u2019 kavram\u0131, 2016 y\u0131l\u0131nda ad\u0131n\u0131 daha da yo\u011fun bir \u015fekilde duyurmaya ve dijital trendler aras\u0131nda yer almaya devam edecek. \u0130\u00e7erikle pazarlaman\u0131n bir alt t\u00fcr\u00fc olan ve marka […]<\/p>\n","protected":false},"author":1,"featured_media":3555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[544,226,651,83,13],"tags":[656,653,654,658,655,660,555,577,661,659,657],"class_list":["post-3522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital","category-dijital-pazarlama","category-icerik-content","category-internet-2","category-pazarlama","tag-2016-digital","tag-2016-dijital-trendler","tag-2016-pazarlama","tag-2016nin-pazarlama-trendi-dijital","tag-digital-trends","tag-giyilebilir-teknoloji","tag-native-advertising","tag-nesnelerin-interneti","tag-programmatic","tag-virtual-reality","tag-yeni-yuzyil-dijital"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t