{"id":3625,"date":"2016-04-16T12:42:30","date_gmt":"2016-04-16T19:42:30","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3625"},"modified":"2018-10-12T01:55:13","modified_gmt":"2018-10-12T08:55:13","slug":"2015dijitalreklamyatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2015dijitalreklamyatirimlari\/","title":{"rendered":"2015 Dijital Reklam Yat\u0131r\u0131mlar\u0131 (Kapan\u0131\u015f)"},"content":{"rendered":"

Uzun zamand\u0131r beklenen ve dijital sekt\u00f6rde \u00f6nemli bir yere sahip olan, 2015 y\u0131l\u0131 (kapan\u0131\u015f) Adex-TR dijital reklam yat\u0131r\u0131mlar\u0131 rakamlar\u0131<\/strong> IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. Dijtal reklam\u00a0yat\u0131r\u0131mlar\u0131 2014 y\u0131l\u0131na oranla %18,8 oran\u0131nda artarak 1.673,2 Milyon TL\u2019 ye ula\u015ft\u0131.<\/strong>
\nBir \u00f6nceki seneye oranla en \u00e7ok art\u0131\u015f g\u00f6r\u00fclen kategoriler %61 ile mobil g\u00f6sterim reklamlar\u0131, %33.6 ile video reklamlar\u0131 ve %30.6 ile oyun i\u00e7i reklamlar oldu.<\/strong>
\nAra\u015ft\u0131rman\u0131n \u00e7\u0131kt\u0131lar\u0131 aras\u0131nda, 2015\u2019in birinci yar\u0131s\u0131nda ara\u015ft\u0131rma kapsam\u0131na ilk kez dahil edilen Sosyal medya ve Programatik yat\u0131r\u0131mlar\u0131 da yer ald\u0131. Sonu\u00e7lara g\u00f6re, 2015 y\u0131l\u0131nda Programatik yat\u0131r\u0131mlar\u0131n\u0131n 78,5 Milyon TL<\/strong> oldu\u011fu g\u00f6r\u00fcl\u00fcrken, sosyal medya yat\u0131r\u0131mlar\u0131 208,1 Milyon TL<\/strong> olarak kaydedildi.
\n<\/p>\n

Konu ile alakal\u0131 olarak daha \u00f6nce payla\u015fm\u0131\u015f oldu\u011fum ‘<\/a>2015 Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131’\u00a0<\/strong>i\u00e7eri\u011fine buradan ula\u015fabilirsiniz.<\/p>\n

IAB T\u00fcrkiye\u201fnin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re, display reklam yat\u0131r\u0131mlar\u0131 2015 y\u0131l\u0131nda 611,5 milyon TL oldu. Display reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 399,60 milyon TL ile g\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131 ald\u0131. Video reklam yat\u0131r\u0131mlar\u0131 134,6 milyon TL olarak ger\u00e7ekle\u015firken, sponsorluk reklam yat\u0131r\u0131mlar\u0131 45,9 milyon TL\u201fye, gelir payla\u015f\u0131ml\u0131 reklam yat\u0131r\u0131mlar\u0131 ise 31,4 milyon TL\u201fye ula\u015ft\u0131. 2015 y\u0131l\u0131nda bir \u00f6nceki senenin ayn\u0131 d\u00f6nemine oranla en fazla art\u0131\u015f g\u00f6r\u00fclen kategoriler ise Mobil g\u00f6sterim reklamlar\u0131 (%61,0), Video reklamlar\u0131 (%33,6) ve Oyun \u0130\u00e7i Reklamlar (%30,6) oldu. Arama motoru reklam yat\u0131r\u0131mlar\u0131 2015\u201fte 892,2 milyon TL\u201eye ula\u015f\u0131rken, arama motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n alt kategorilerinde yer alan \u00fccretli s\u0131ralama 588,5 milyon TL\u201fye; arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam yat\u0131r\u0131mlar\u0131 ise 303,7 milyon TL\u201fye \u00e7\u0131kt\u0131. 2015 y\u0131l\u0131nda en b\u00fcy\u00fck art\u0131\u015f\u0131 41,6 milyon TL\u201fye ula\u015fan mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131 ya\u015farken, ayn\u0131 kategorideki mobil opt-in SMS\/MMS yat\u0131r\u0131mlar\u0131 ise %15 d\u00fc\u015f\u00fc\u015fle 27,5 milyon TL oldu. benzer bir \u015fekilde d\u00fc\u015f\u00fc\u015f ya\u015fayan bir ba\u015fka kategori e-posta oldu. E-posta y\u0131l\u0131 %3,5 d\u00fc\u015f\u00fc\u015fle 6,2 milyon TL ile kapatt\u0131. Bu iki kategorideki d\u00fc\u015f\u00fc\u015fte 2015\u201fin ilk yar\u0131s\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u201fun etkisi oldu\u011fu tahmin ediliyor. \u00d6te yandan \u0130nternet ilan Sayfas\u0131 reklam yat\u0131r\u0131mlar\u0131 85,7 milyon TL\u201fye ula\u015f\u0131rken, Oyun i\u00e7i reklamlar ise bu d\u00f6nemde 8,5 milyon TL\u201fye y\u00fckseldi. 2015\u201fte ilk kez a\u00e7\u0131klanan programatik (78,5 milyon TL) ve sosyal medya reklam yat\u0131r\u0131mlar\u0131 sekt\u00f6r i\u00e7in \u00f6nemli bir veri oldu. 208,1 milyon TL\u201flik sosyal medya reklamlar\u0131, hem mobil hem de display toplamlar\u0131 i\u00e7inde yer al\u0131yor.<\/p>\n

2015 Kapan\u0131\u015f Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/span>
\n<\/strong><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nMilyon TL<\/strong><\/span><\/td>\n<\/tr>\n
\u0130nternet Reklam Yat\u0131r\u0131mlar\u0131 Toplam\u0131 (2015 Kapan\u0131\u015f)
\n<\/strong><\/td>\n		1.673.2 (De\u011fi\u015fim %18.8)
\n<\/strong><\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n611.5 (D: %17.5)
\n<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n399.6 (D: %13.3)<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n134.6 (D: %33.6)<\/td>\n<\/tr>\n
Sponsorluk yat\u0131r\u0131mlar\u0131<\/td>\n45.9 (D: %15.3)<\/td>\n<\/tr>\n
Gelir payla\u015f\u0131m\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n31.4 (D: %16.8)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n892.2 (De\u011fi\u015fim: %21.6)
\n<\/strong><\/td>\n<\/tr>\n
\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131<\/td>\n588.5 (D: %19.5)<\/td>\n<\/tr>\n
Arama motoru g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 yat\u0131r\u0131mlar\u0131<\/td>\n303.7 (D: %25.9)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Mobil Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n69.2 (De\u011fi\u015fim: %18.8)
\n<\/strong><\/td>\n<\/tr>\n
Mobil g\u00f6sterim reklam yat\u0131r\u0131mlar\u0131<\/td>\n41.6 (D: %61)<\/td>\n<\/tr>\n
Mobil opt-in SMS\/MMS yat\u0131r\u0131m\u0131<\/td>\n27.5 (D: -%15)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n85.7 (De\u011fi\u015fim: % 1.9)
\n<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n85.7\u00a0 (D: % 1.9)<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Programatik<\/strong><\/td>\n78.5<\/strong><\/td>\n<\/tr>\n
Programatik<\/td>\n78.5<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Sosyal Medya<\/strong><\/td>\n208.1
\n<\/strong><\/td>\n<\/tr>\n
Sosyal Medya<\/td>\n208.1<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n
Di\u011fer<\/strong><\/td>\n14.6 (De\u011fi\u015fim: % 13.7)
\n<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n6.2 (D: – %3.5)<\/td>\n<\/tr>\n
Oyun i\u00e7i reklam<\/td>\n8.5 (D: %30.6)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
Bol yarat\u0131c\u0131 g\u00fcnler…<\/h6>\n

Kaynak:<\/strong> IAB T\u00fcrkiye<\/p>\n","protected":false},"excerpt":{"rendered":"

Uzun zamand\u0131r beklenen ve dijital sekt\u00f6rde \u00f6nemli bir yere sahip olan, 2015 y\u0131l\u0131 (kapan\u0131\u015f) Adex-TR dijital reklam yat\u0131r\u0131mlar\u0131 rakamlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. Dijtal reklam\u00a0yat\u0131r\u0131mlar\u0131 2014 y\u0131l\u0131na oranla %18,8 oran\u0131nda artarak 1.673,2 Milyon TL\u2019 ye ula\u015ft\u0131. Bir \u00f6nceki seneye oranla en \u00e7ok art\u0131\u015f g\u00f6r\u00fclen kategoriler %61 ile mobil g\u00f6sterim reklamlar\u0131, %33.6 ile video reklamlar\u0131 ve […]<\/p>\n","protected":false},"author":1,"featured_media":3633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,83,254,13,15],"tags":[663,664,646,665,648,591,649,272,469,78,79,641,346,666,637,589,348,14,642],"class_list":["post-3625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-internet-2","category-internet-reklamciligi","category-pazarlama","category-reklam","tag-2015-dijital-harcamalar","tag-2015-dijital-yatirimlar","tag-2015-internet","tag-2015-internet-reklam-yatirimlari","tag-2015-reklam-harcamalari","tag-ad-spend","tag-adex-2015","tag-dijital-reklam","tag-display-harcama","tag-iab-turkiye","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-programmatik","tag-reklam","tag-rich-media","tag-search","tag-sosyal-medya","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":6,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3625\/revisions"}],"predecessor-version":[{"id":3760,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3625\/revisions\/3760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3633"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}