{"id":3645,"date":"2016-09-26T10:38:49","date_gmt":"2016-09-26T17:38:49","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3645"},"modified":"2018-10-12T01:54:55","modified_gmt":"2018-10-12T08:54:55","slug":"2016-yariyil-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2016-yariyil-dijital-reklam-yatirimlari\/","title":{"rendered":"2016 Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

IAB T\u00fcrkiye taraf\u0131ndan y\u0131lda iki kez d\u00fczenli olarak a\u00e7\u0131klanan dijital reklam yat\u0131r\u0131mlar\u0131 raporu, 2016 yar\u0131y\u0131l rakamlar\u0131<\/strong> a\u00e7\u0131kland\u0131. 2016 y\u0131l\u0131n\u0131n ilk 6 ay\u0131n\u0131 kapsayan raporda dijtal reklam\u00a0yat\u0131r\u0131mlar\u0131 2015 y\u0131l\u0131n\u0131n ilk 6 ay\u0131na oranla %20\u00a0<\/strong>artarak\u00a0927.6 Milyon TL<\/strong>\u2019 ye ula\u015ft\u0131. Daha \u00f6nce payla\u015fm\u0131\u015f oldu\u011fum 2015 yar\u0131y\u0131l dijital reklam yat\u0131r\u0131mlar\u0131 i\u00e7eri\u011fine buradan ula\u015fabilirsiniz.<\/a>
\nRaporda\u00a0bu y\u0131l baz\u0131 de\u011fi\u015fikliklere gidildi. \u00a0<\/u>IAB T\u00fcrkiye yetkilileri, sekt\u00f6rdeki geli\u015fmelere paralel olarak bu y\u0131l verinin analizinde de\u011fi\u015fikli\u011fe gidildi\u011fini ve Mobil\u2019in format olmaktan \u00e7\u0131kar\u0131larak platform olarak konumland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 belirtti. AdEx-TR\u2019de yap\u0131lan bir di\u011fer \u00f6nemli de\u011fi\u015fiklik ise, Arama Motoru Reklamlar\u0131 ba\u015fl\u0131\u011f\u0131 alt\u0131nda art\u0131k sadece \u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131n\u0131n olmas\u0131, esasen display olan Arama Motoru G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 yat\u0131r\u0131mlar\u0131n\u0131n G\u00f6sterim ya da T\u0131klama Bazl\u0131 Reklam Yat\u0131r\u0131mlar\u0131n\u0131n i\u00e7ine al\u0131nmas\u0131 oldu. <\/p>\n

2016 Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong>\u00a0<\/strong><\/p>\n\n\n\n
Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Dijital Reklam Yat\u0131r\u0131m Toplam\u0131<\/strong><\/span><\/td>\n927,6*<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/span><\/td>\n546,0<\/strong><\/span><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n427,7<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n91,8<\/td>\n<\/tr>\n
Native<\/td>\n26,5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/span><\/td>\n329,6<\/strong><\/span><\/td>\n<\/tr>\n
\u00dccretli s\u0131ralama yat\u0131r\u0131mlar\u0131<\/td>\n329,6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/span><\/td>\n44,5<\/strong><\/span><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n44,5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n
Di\u011ferleri<\/strong><\/span><\/td>\n7,6<\/strong><\/span><\/td>\n<\/tr>\n
E-posta<\/td>\n2,8<\/td>\n<\/tr>\n
Oyun \u0130\u00e7i Reklam<\/td>\n4,8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Yarat\u0131c\u0131 i\u015fler, mevcut m\u00fc\u015fterilere yap\u0131lan CRM \u00e7al\u0131\u015fmalar\u0131, SEO yat\u0131r\u0131mlar\u0131 dahil de\u011fildir.<\/p>\n\n\n\n\n\n\n
2016**<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
Sosyal medya reklam yat\u0131r\u0131mlar\u0131<\/td>\n126,7<\/td>\n<\/tr>\n
Mobil<\/td>\n145<\/td>\n<\/tr>\n
Programatik<\/td>\n164<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

**Sosyal Medya, Mobil ve Programatik, Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131 i\u00e7inde yer ald\u0131\u011f\u0131ndan ayr\u0131ca toplama eklenmemelidir.<\/p>\n

IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re, display reklam yat\u0131r\u0131mlar\u0131 2016\u2019n\u0131n ilk 6 ay\u0131nda y\u00fczde 19.6 b\u00fcy\u00fcyerek 546 milyon TL oldu.
\nDisplay reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 427.7 milyon TL ile G\u00f6sterim ya da T\u0131klama Bazl\u0131 Reklam Yat\u0131r\u0131mlar\u0131 ald\u0131.<\/p>\n

Video reklam yat\u0131r\u0131mlar\u0131 y\u00fczde 50.2\u2019lik b\u00fcy\u00fcmeyle 91.8 milyon TL olarak ger\u00e7ekle\u015firken, sponsorluk reklamlar\u0131n\u0131n yerini alan Native 26,5 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n

Art\u0131k sadece \u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131n\u0131 i\u00e7eren Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 329.6 milyon TL olurken, \u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131 44.5 milyon TL\u2019ye \u00e7\u0131kt\u0131. Ge\u00e7en y\u0131l Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019un etkisine ba\u011fl\u0131 olarak k\u00fc\u00e7\u00fcld\u00fc\u011f\u00fc tahmin edilen E-posta, ilk ayda da k\u00fc\u00e7\u00fclmeyi s\u00fcrd\u00fcrd\u00fc ve 2.8 milyon TL oldu.<\/p>\n

Buna kar\u015f\u0131l\u0131k Oyun \u0130\u00e7i reklamlar 4.8 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti. 927.6 milyon TL\u2019lik toplam dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 144.6 milyon TL\u2019si display, arama motoru, ilan sayfalar\u0131, e-posta ve oyun i\u00e7i reklam dahil olmak \u00fczere mobil platformlarda ger\u00e7ekle\u015fti.<\/p>\n

126.7 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan Sosyal Medya reklamlar\u0131n\u0131n y\u00fczde 60.7\u2019si mobil cihazlarda yer ald\u0131. 2016\u2019n\u0131n ilk yar\u0131s\u0131nda programatik sat\u0131n alman\u0131n art\u0131\u015f\u0131 s\u00fcrd\u00fc ve b\u00fcy\u00fckl\u00fc\u011f\u00fc 164 milyon TL\u2019ye \u00e7\u0131kt\u0131.
\nBol yarat\u0131c\u0131 g\u00fcnler…<\/p>\n","protected":false},"excerpt":{"rendered":"

IAB T\u00fcrkiye taraf\u0131ndan y\u0131lda iki kez d\u00fczenli olarak a\u00e7\u0131klanan dijital reklam yat\u0131r\u0131mlar\u0131 raporu, 2016 yar\u0131y\u0131l rakamlar\u0131 a\u00e7\u0131kland\u0131. 2016 y\u0131l\u0131n\u0131n ilk 6 ay\u0131n\u0131 kapsayan raporda dijtal reklam\u00a0yat\u0131r\u0131mlar\u0131 2015 y\u0131l\u0131n\u0131n ilk 6 ay\u0131na oranla %20\u00a0artarak\u00a0927.6 Milyon TL\u2019 ye ula\u015ft\u0131. Daha \u00f6nce payla\u015fm\u0131\u015f oldu\u011fum 2015 yar\u0131y\u0131l dijital reklam yat\u0131r\u0131mlar\u0131 i\u00e7eri\u011fine buradan ula\u015fabilirsiniz. Raporda\u00a0bu y\u0131l baz\u0131 de\u011fi\u015fikliklere gidildi. \u00a0IAB […]<\/p>\n","protected":false},"author":1,"featured_media":3648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,254,330,15],"tags":[670,674,671,672,673,591,675,272,469,78,79,641,346,555,650,560,637,589,348,14,642],"class_list":["post-3645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-internet-reklamciligi","category-mobil","category-reklam","tag-2016-ilk-6-ay-dijital-yatirimlari","tag-2016-ilk-yariyil-internet-reklam-yatirimlari","tag-2016-internet","tag-2016-reklam-harcamalari","tag-2016-yariyil-dijital-harcamalar","tag-ad-spend","tag-adex-2016","tag-dijital-reklam","tag-display-harcama","tag-iab-turkiye","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-native-advertising","tag-programatik","tag-programmatik-satinalma","tag-reklam","tag-rich-media","tag-search","tag-sosyal-medya","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t