{"id":3676,"date":"2016-12-19T02:01:06","date_gmt":"2016-12-19T09:01:06","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3676"},"modified":"2018-10-12T01:56:05","modified_gmt":"2018-10-12T08:56:05","slug":"2017-mobil-trend-ongoruleri","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2017-mobil-trend-ongoruleri\/","title":{"rendered":"2017 Mobil Trend \u00d6ng\u00f6r\u00fcleri"},"content":{"rendered":"

Dijitalde 2016\u2019y\u0131 bir\u00e7ok haber, yenilik ve teknolojik deneyimler ile geride b\u0131rak\u0131yoruz. 2017\u2019ye say\u0131l\u0131 g\u00fcnler kala \u00f6n\u00fcm\u00fczdeki y\u0131l deneyimleyece\u011fimiz dijital trendler bizlere g\u00f6z k\u0131rpmakta. \u2018Mobil bu y\u0131l \u00e7ok \u00f6nemli\u2019 <\/strong>c\u00fcmlesi, yerini \u2018\u00f6nce mobil\u2019e<\/strong> b\u0131rakm\u0131\u015f durumda.<\/p>\n

Mobil uyumluluk\u00a0anlam\u0131nda kullan\u0131c\u0131s\u0131na bu deneyimi ya\u015fatamayan, yeni y\u0131l stratejilerini mobil platformu d\u00fc\u015f\u00fcnerek yapmayan t\u00fcm markalar ve sitelerin, rekabette \u00e7ok net bir \u015fekilde geride kalaca\u011f\u0131 ortada. Ekim ay\u0131nda mobil kullan\u0131m, tarihinde ilk kez masa\u00fcst\u00fc internet kullan\u0131m\u0131n\u0131 ge\u00e7ti. Globalde trafi\u011fin %51.3\u2019\u00fc mobilden gelirken, T\u00fcrkiye\u2019de ise mobil trafik %58\u2019lere kadar y\u00fckselmi\u015f durumda*<\/strong>.<\/p>\n

Canl\u0131 Yay\u0131nlar Ve S\u00fcreli Payla\u015f\u0131mlar Daha da Artacak<\/h2>\n

2016 y\u0131l\u0131nda s\u0131k\u00e7a t\u00fcketilen video i\u00e7eriklere canl\u0131 yay\u0131n \u00f6zelli\u011finin eklenmesiyle video daha da k\u0131ymetli bir hale geldi. Facebook ve Instagram gibi mobil uygulamalar, canl\u0131 yay\u0131n yapabilme konusundaki yat\u0131r\u0131m ve geli\u015ftirmelerini artt\u0131rarak devam ediyor. 2017\u2019de kullan\u0131c\u0131lar ve markalar \u00f6zelinde canl\u0131 yay\u0131n kullan\u0131mlar\u0131n\u0131n epey artaca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fcndeyim.<\/p>\n

S\u00fcreli payla\u015f\u0131mlara gelince,\u00a0Snapchat, Scorp\u00a0ile kullan\u0131m\u0131 yo\u011funla\u015fan ve\u00a0Instagram Stories\u00a0ile daha da yayg\u0131nla\u015fan h\u0131zl\u0131 ve bir s\u00fcre sonra kendini imha eden s\u00fcreli payla\u015f\u0131mlar, 2017\u2019de kullan\u0131mlar\u0131 artarak devam edecek ve markalar\u0131n i\u00e7erik stratejilerinde de \u00f6nemli bir rol oynayacak. Kullan\u0131c\u0131lar\u0131n art\u0131k, depolanm\u0131\u015f i\u00e7eriklerden daha \u00e7ok k\u0131sa s\u00fcreli i\u00e7eriklere ilgi g\u00f6steriyor olmas\u0131 bu trendin en b\u00fcy\u00fck destek\u00e7isi.<\/p>\n

<\/a><\/p>\n

Sosyal Medyada Al\u0131\u015fveri\u015f Trendi<\/h2>\n

Butikleri ile yakalanan etkile\u015fim ve Instagram\u2019dan al\u0131\u015fveri\u015f \u00f6zelli\u011fi, Facebook\u2019un \u2018D\u00fckkan\u2019 geli\u015ftirmesi ile sosyal medyan\u0131n asl\u0131nda al\u0131\u015fveri\u015f anlam\u0131nda ne kadar \u00f6nemli bir platform oldu\u011funu g\u00f6zler \u00f6n\u00fcne serdi. Sosyal medyada \u2018sat\u0131n al\u2019 butonlar\u0131n\u0131 \u00e7ok fazla g\u00f6rece\u011fimiz bir y\u0131l bizi bekliyor.<\/p>\n

Sanal Ger\u00e7eklik (Vr-Virtual Reality) ve Artt\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (Ar-Augmented Reality)<\/h2>\n

360 derece video teknolojisinin geli\u015fmesi, bunu destekleyen platform ve cihazlar\u0131n artmas\u0131yla bu y\u0131l ad\u0131ndan \u00e7ok\u00e7a s\u00f6z ettiren sanal ger\u00e7eklik (VR) uygulamalar\u0131, 2017 y\u0131l\u0131nda \u00f6zellikle markalar\u0131n ileti\u015fimlerinde \u00f6nemli bir rol oynanacak. Markan\u0131n \u00fcr\u00fcn ve hizmetlerini, kullan\u0131c\u0131lar\u0131na interaktif bir deneyim ve hikayele\u015ftirme ile anlat\u0131m\u0131na olanak sa\u011flayan sanal ger\u00e7eklik teknolojisi, \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan da markalara art\u0131 bir de\u011fer katacak. Emlak projelerinin 3 boyutlu tan\u0131t\u0131lmas\u0131ndan, otomotiv, dekorasyon ve daha bir\u00e7ok alanda hizmet veren markalar\u0131n VR yat\u0131r\u0131mlar\u0131 yapaca\u011f\u0131 bir y\u0131l bizleri bekliyor. Oyun \u015firketleri ise bu teknolojiden en fazla faydalanan oyuncu olacak. Ayr\u0131ca \u00f6n\u00fcm\u00fczdeki y\u0131l, artt\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) konusunda da ba\u015far\u0131l\u0131 \u00f6rnekler bekledi\u011fimi payla\u015fmak isterim. Bunun en somut \u00f6rne\u011fini bu y\u0131l\u00a0Pokemon Go\u00a0ile hep birlikte ya\u015fad\u0131k.<\/p>\n

Mobil Uygulamalar\u0131n Y\u00fckseli\u015fi<\/h2>\n

Mobil aplikasyonlar\u0131n kullan\u0131m\u0131 son h\u0131z devam ediyor. 2016 y\u0131l\u0131nda kendinden \u00e7ok fazla s\u00f6z ettiren mobil uygulamalar\u0131n, 2017\u2019de de kullan\u0131m oranlar\u0131 artacak. Global anlamda da yay\u0131nlanan t\u00fcm raporlarda genel tablolar bu \u015fekilde. Fakat burada \u015f\u00f6yle bir detay var. Uygulama boyutlar\u0131 ve g\u00fcncellemelerindeki (update) y\u00fcksek boyutlar (y\u00fcksek MB\u2019lar) kullan\u0131c\u0131lar i\u00e7in bir s\u0131n\u0131rl\u0131l\u0131k olu\u015fturmaya ba\u015flad\u0131. Kota d\u00fc\u015fman\u0131 bu g\u00fcncellemeler kar\u015f\u0131s\u0131nda yenilik\u00e7i web uygulamalar\u0131 (Progressive Web APP) trend kazanmaya ba\u015flayacak \u00f6ng\u00f6r\u00fcs\u00fcndeyim. Uygulamalar\u0131n mobilde y\u00fckl\u00fc olmas\u0131 yerine, sadece k\u0131sa yollar\u0131n\u0131n mobil ekranlar\u0131m\u0131zda olmas\u0131 kullan\u0131c\u0131lar i\u00e7in daha efektif olacakt\u0131r.<\/p>\n

ChatBotlar<\/h2>\n

Kullan\u0131c\u0131lar ile yaz\u0131\u015fan, belirli senaryolar \u00fczerinde cevaplar \u00fcreten, g\u00f6rev olarak bizimle sohbet etmek, fikir vermek ve sordu\u011fumuz sorular hakk\u0131nda sizi bilgilendirmek olan Chatbotlar\u0131n (sohbet botlar\u0131) 2017\u2019de kullan\u0131m\u0131n\u0131 \u00e7ok net bir \u015fekilde artacak. Haber takibi, online al\u0131\u015fveri\u015f, m\u00fc\u015fteri ili\u015fkileri, hava ve yol tahmini gibi bir \u00e7ok alanda hizmet verebilen Chatbot\u2019lar\u0131n yapay zek\u00e2 (AI) ve makine \u00f6\u011frenmesi paralelinde geli\u015fimlerini hep birlikte ya\u015fayarak g\u00f6rece\u011fiz.<\/p>\n

\"\"<\/a><\/p>\n

Mobil Uyumluluk ve H\u0131zland\u0131r\u0131lm\u0131\u015f Sayfalar (AMP)<\/h2>\n

\u00d6zellikle Google\u2019\u0131n May\u0131s ay\u0131nda arama sonu\u00e7lar\u0131nda mobil sitelerin \u00f6ncelikle konuma getirilmesiyle daha da \u00f6nem kazanan mobil uyumluluk 2017\u2019de hayat\u0131m\u0131z\u0131n olmazsa olmazlar\u0131ndan. Mobil uyumlu olmayan site\/kurumlar\u0131n rekabette geride kalaca\u011f\u0131 bir d\u00f6nem bizi bekliyor. Markalar\u0131n 2017 stratejilerinin b\u00fcy\u00fck bir k\u0131sm\u0131 mobil a\u011f\u0131rl\u0131kl\u0131 olacak. Bu do\u011frultuda h\u0131zland\u0131r\u0131lm\u0131\u015f mobil sayfalar (Google AMP) \u00f6nem kazanacak.<\/p>\n

Native \u0130\u00e7eriklerde Mobilin \u00d6nemi<\/h2>\n

Marka mesaj\u0131n\u0131n i\u00e7eri\u011fe entegre edildi\u011fi ve yay\u0131nland\u0131\u011f\u0131 mecran\u0131n do\u011fal yap\u0131s\u0131 bozmadan kullan\u0131c\u0131ya eri\u015fim sa\u011flayan do\u011fal reklamlar (native i\u00e7erikler) \u00f6zellikle bu y\u0131l i\u00e7erisinde markalar taraf\u0131ndan yo\u011fun olarak kullan\u0131ld\u0131. \u00d6n\u00fcm\u00fczdeki y\u0131l, kullan\u0131c\u0131lar\u0131n mobilde i\u00e7erik t\u00fcketiminin h\u0131zla artmas\u0131 paralelinde, masa\u00fcst\u00fc kullan\u0131ma art\u0131 olarak native i\u00e7erikler \u00f6zelinde de mobilden al\u0131nacak trafi\u011fin \u00f6neminin daha da artaca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fcndeyim.<\/p>\n

*StatCounter, Internet Usage Worldwide, Ekim 2016<\/em><\/p>\n

Not: Bu i\u00e7erik, 13 ARal\u0131k 2016 tarihinde Webrazzi’de yay\u0131nlanm\u0131\u015ft\u0131r.
\n<\/strong>http:\/\/webrazzi.com\/2016\/12\/13\/2017-mobil-trend-ongoruleri\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dijitalde 2016\u2019y\u0131 bir\u00e7ok haber, yenilik ve teknolojik deneyimler ile geride b\u0131rak\u0131yoruz. 2017\u2019ye say\u0131l\u0131 g\u00fcnler kala \u00f6n\u00fcm\u00fczdeki y\u0131l deneyimleyece\u011fimiz dijital trendler bizlere g\u00f6z k\u0131rpmakta. \u2018Mobil bu y\u0131l \u00e7ok \u00f6nemli\u2019 c\u00fcmlesi, yerini \u2018\u00f6nce mobil\u2019e b\u0131rakm\u0131\u015f durumda. Mobil uyumluluk\u00a0anlam\u0131nda kullan\u0131c\u0131s\u0131na bu deneyimi ya\u015fatamayan, yeni y\u0131l stratejilerini mobil platformu d\u00fc\u015f\u00fcnerek yapmayan t\u00fcm markalar ve sitelerin, rekabette \u00e7ok net bir […]<\/p>\n","protected":false},"author":1,"featured_media":3677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[83,330],"tags":[677,346,676],"class_list":["post-3676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-2","category-mobil","tag-2017-mobil-trendler","tag-mobil-2","tag-trend"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3676"}],"version-history":[{"count":3,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3676\/revisions"}],"predecessor-version":[{"id":3682,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3676\/revisions\/3682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3677"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}