{"id":3716,"date":"2017-09-29T13:39:01","date_gmt":"2017-09-29T20:39:01","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=3716"},"modified":"2017-09-29T13:39:01","modified_gmt":"2017-09-29T20:39:01","slug":"2017-ilk-yariyil-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2017-ilk-yariyil-dijital-reklam-yatirimlari\/","title":{"rendered":"2017 \u0130lk Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

Uzun s\u00fcredir beklenen dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 2017 ilk yar\u0131 y\u0131l\u0131 sonu\u00e7lar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR ilk 6 ay sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2016 ayn\u0131 d\u00f6nemine g\u00f6re %14.6 oran\u0131nda artarak 1.063 Milyon TL\u2019ye ula\u015ft\u0131. Ge\u00e7en d\u00f6nem yazm\u0131\u015f oldu\u011fum 2016 y\u0131l\u0131 dijital reklam yat\u0131r\u0131mlar\u0131<\/a> i\u00e7eri\u011fine buradan ula\u015fabilirsiniz.<\/p>\n

IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re,\u00a0display reklam yat\u0131r\u0131mlar\u0131 2017\u2019nin ilk 6 ay\u0131nda y\u00fczde 13 b\u00fcy\u00fcyerek 618 milyon TL oldu. Display reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 460 milyon TL ile G\u00f6sterim ya da T\u0131klama Bazl\u0131 Reklam Yat\u0131r\u0131mlar\u0131 ald\u0131. Video reklam yat\u0131r\u0131mlar\u0131 y\u00fczde 33,7\u2019lik b\u00fcy\u00fcmeyle 122,7 milyon TL olarak ger\u00e7ekle\u015firken, Native 35 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n

\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131n\u0131 i\u00e7eren Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 387 milyon TL olurken, \u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131 49,8 milyon TL\u2019ye \u00e7\u0131kt\u0131. Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun\u2019un etkisine ba\u011fl\u0131 olarak ge\u00e7ti\u011fimiz d\u00f6nemlerde k\u00fc\u00e7\u00fclme g\u00f6zlemlenen E-posta yeniden b\u00fcy\u00fcme trendine ge\u00e7ti ve ilk ayda 2,9 milyon TL oldu. Oyun \u0130\u00e7i reklamlar ise 5,8 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti.<\/p>\n

Mobil reklam yat\u0131r\u0131mlar\u0131 454,6 milyon TL olurken, 160,7 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan Sosyal Medya reklamlar\u0131n\u0131n %64\u2019\u00fc mobil cihazlarda yer ald\u0131. Programatik sat\u0131n alma 2017\u2019nin ilk yar\u0131s\u0131nda da art\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc ve b\u00fcy\u00fckl\u00fc\u011f\u00fc 625,3 milyon TL\u2019ye \u00e7\u0131kt\u0131.<\/p>\n

2017 \u0130lk Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong>\u00a0<\/strong><\/p>\n\n\n\n
Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Dijital Reklam Yat\u0131r\u0131m Toplam\u0131<\/strong><\/td>\n1063.13* (De\u011fi\u015fim: %14.61)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n617.54 (%13.11)\u00a0 \u00a0\u00a0<\/b><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n459.78 (%7.5)<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n122.70 (%33.69)<\/td>\n<\/tr>\n
Native<\/td>\n35.07 (%32.29)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n386.99 (%17.41)<\/strong><\/td>\n<\/tr>\n
\u00dccretli s\u0131ralama yat\u0131r\u0131mlar\u0131<\/td>\n386.99 (%17.41)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n49.81 (%12.02)<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n49.81 (%12.02)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n
Di\u011ferleri<\/strong><\/td>\n8.79 (%15.93)<\/b><\/td>\n<\/tr>\n
E-posta<\/td>\n2.99 (%8.8)<\/td>\n<\/tr>\n
Oyun \u0130\u00e7i Reklam<\/td>\n5.80 (%20)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Yarat\u0131c\u0131 i\u015fler, mevcut m\u00fc\u015fterilere yap\u0131lan CRM \u00e7al\u0131\u015fmalar\u0131, SEO yat\u0131r\u0131mlar\u0131 dahil de\u011fildir.<\/p>\n\n\n\n\n\n\n
2017 \u0130lk Yar\u0131 Y\u0131l**<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
Sosyal medya reklam yat\u0131r\u0131mlar\u0131<\/td>\n160.74 (%26.91)<\/td>\n<\/tr>\n
Mobil<\/td>\n454.59 (%59.34)<\/td>\n<\/tr>\n
Programatik<\/td>\n625.29 (%280.58)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

**Sosyal Medya, Mobil ve Programatik, Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131 i\u00e7inde yer ald\u0131\u011f\u0131ndan ayr\u0131ca toplama eklenmemelidir.<\/p>\n

IAB T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. Mahmut Kur\u015fun 2017 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131n\u0131 \u015fu s\u00f6zlerle de\u011ferlendirdi: \u201c2017 y\u0131l\u0131na Nisan ay\u0131ndaki referandum nedeniyle g\u00f6rece yava\u015f bir ba\u015flang\u0131\u00e7 yapt\u0131k. Yine de ilk yar\u0131y\u0131 yakla\u015f\u0131k %15\u2019e yak\u0131n bir b\u00fcy\u00fcmeyle tamamlam\u0131\u015f olmam\u0131z sevindirici. D\u00fcnyada dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 2021\u2019de toplam\u0131n y\u00fczde 50\u2019sine ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bilindi\u011fi gibi dijital Avrupa\u2019da iki senedir televizyonun \u00fcst\u00fcnde yer al\u0131yor. \u00dclkemizdeki seyri dikkate alarak 2022\u2019de T\u00fcrkiye\u2019de de dijitalin birinci s\u0131raya yerle\u015fece\u011fini \u00f6ng\u00f6rebiliriz. \u00d6ng\u00f6r\u00fcm\u00fcz\u00fcn ger\u00e7ekle\u015fmesi i\u00e7in k\u00fcresel \u00f6l\u00e7ekte ya\u015fanan sorunlar\u0131 sekt\u00f6r\u00fcn t\u00fcm taraflar\u0131yla ele almam\u0131z ve birlikte \u00e7\u00f6z\u00fcm \u00fcretmemiz gerekli. IAB T\u00fcrkiye olarak mecralar\u0131n ve pazarlama departmanlar\u0131n\u0131n t\u00fcm d\u00fcnyada dijital transformasyon kavram\u0131na odakland\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, sekt\u00f6rdeki meslek kurulu\u015flar\u0131n\u0131n temel g\u00f6revinin d\u00f6n\u00fc\u015f\u00fcm\u00fc kolayla\u015ft\u0131racak \u015fekilde \u00e7al\u0131\u015fmas\u0131 gerekti\u011finin bilincindeyiz.\u201d<\/p>\n

Bol yarat\u0131c\u0131 g\u00fcnler \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Uzun s\u00fcredir beklenen dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 2017 ilk yar\u0131 y\u0131l\u0131 sonu\u00e7lar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR ilk 6 ay sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2016 ayn\u0131 d\u00f6nemine g\u00f6re %14.6 oran\u0131nda artarak 1.063 Milyon TL\u2019ye ula\u015ft\u0131. Ge\u00e7en d\u00f6nem yazm\u0131\u015f oldu\u011fum 2016 y\u0131l\u0131 dijital reklam yat\u0131r\u0131mlar\u0131 i\u00e7eri\u011fine buradan ula\u015fabilirsiniz.<\/p>\n","protected":false},"author":1,"featured_media":3722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,254,330,682,15],"tags":[683,684,685,686,687,591,688,272,469,78,79,641,346,555,650,560,637,589,348,14,642],"class_list":["post-3716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-internet-reklamciligi","category-mobil","category-programmatik","category-reklam","tag-2017-ilk-6-ay-dijital-yatirimlari","tag-2017-ilk-yariyil-internet-reklam-yatirimlari","tag-2017-internet","tag-2017-reklam-harcamalari","tag-2017-yariyil-dijital-harcamalar","tag-ad-spend","tag-adex-2017","tag-dijital-reklam","tag-display-harcama","tag-iab-turkiye","tag-internet","tag-internet-reklamciligi","tag-mobil-2","tag-native-advertising","tag-programatik","tag-programmatik-satinalma","tag-reklam","tag-rich-media","tag-search","tag-sosyal-medya","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3716"}],"version-history":[{"count":5,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3716\/revisions"}],"predecessor-version":[{"id":3721,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3716\/revisions\/3721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3722"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}