{"id":3731,"date":"2018-03-14T07:16:29","date_gmt":"2018-03-14T14:16:29","guid":{"rendered":"https:\/\/www.tolgasismanoglu.com\/blog\/?p=3731"},"modified":"2018-03-14T07:17:51","modified_gmt":"2018-03-14T14:17:51","slug":"2017-dijital-reklam-yatirimlari-kapanis","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2017-dijital-reklam-yatirimlari-kapanis\/","title":{"rendered":"2017 Dijital Reklam Yat\u0131r\u0131mlar\u0131 (Kapan\u0131\u015f)"},"content":{"rendered":"

2017 y\u0131l\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2016 y\u0131l\u0131na g\u00f6re y\u00fczde 15,5 oran\u0131nda artarak 2.163 Milyon TL\u2019ye ula\u015ft\u0131. Daha \u00f6nce payla\u015fm\u0131\u015f oldu\u011fum 2017 Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/a> i\u00e7eri\u011fine bu linkten eri\u015febilirsiniz.<\/p>\n

IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re,\u00a0display (g\u00f6r\u00fcnt\u00fcl\u00fc) reklam yat\u0131r\u0131mlar\u0131 2017\u2019de y\u00fczde 16 b\u00fcy\u00fcyerek 1.228 milyon TL oldu. Display (g\u00f6r\u00fcnt\u00fcl\u00fc) reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 879,7 milyon TL ile G\u00f6sterim ya da T\u0131klama Bazl\u0131 Reklam Yat\u0131r\u0131mlar\u0131 ald\u0131. Video reklam yat\u0131r\u0131mlar\u0131 y\u00fczde 50\u2019lik b\u00fcy\u00fcmeyle 269,5 milyon TL olarak ger\u00e7ekle\u015firken, Native (do\u011fal reklam) 78,6 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n

Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 815 milyon TL olurken, \u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131 103 milyon TL\u2019ye \u00e7\u0131kt\u0131. E-posta, k\u00fc\u00e7\u00fclmeyi s\u00fcrd\u00fcrd\u00fc ve 5,2 milyon TL oldu. Buna kar\u015f\u0131l\u0131k Oyun \u0130\u00e7i reklamlar 13 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti.<\/p>\n

2.163 milyon TL\u2019lik toplam dijital reklam yat\u0131r\u0131mlar\u0131n\u0131n 1.093 milyon TL\u2019si display (g\u00f6r\u00fcnt\u00fcl\u00fc reklam), arama motoru, ilan sayfalar\u0131, e-posta ve oyun i\u00e7i reklam dahil olmak \u00fczere mobil platformlarda ger\u00e7ekle\u015fti. 340 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan Sosyal Medya reklamlar\u0131n\u0131n y\u00fczde 76\u2019s\u0131 mobil cihazlarda yer ald\u0131. 2017\u2019de programatik sat\u0131n alman\u0131n art\u0131\u015f\u0131 s\u00fcrd\u00fc ve b\u00fcy\u00fckl\u00fc\u011f\u00fc 1.411 milyon TL\u2019ye \u00e7\u0131kt\u0131.<\/p>\n


\n2017 Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong>\u00a0(Kapan\u0131\u015f)<\/strong><\/p>\n\n\n\n
Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Dijital Reklam Yat\u0131r\u0131m Toplam\u0131<\/strong><\/td>\n2.162,56 (%15.50)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n1.227,76 (%15.92)<\/strong><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n879,66 (%7,10)<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n269,50\u00a0(%49,89)<\/td>\n<\/tr>\n
Native<\/td>\n78,59\u00a0(%35,59)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n814,49
\n(%15,27)<\/strong><\/td>\n<\/tr>\n
\u00dccretli s\u0131ralama yat\u0131r\u0131mlar\u0131<\/td>\n819,49 (%15,27)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n102,51 (%12,57)<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n102,51 (%12,57)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n
Di\u011ferleri<\/strong><\/td>\n17,80 (%14,08)<\/strong><\/td>\n<\/tr>\n
E-posta<\/td>\n5,13
\n(-%9,10)<\/td>\n<\/tr>\n
Oyun \u0130\u00e7i Reklam<\/td>\n12,67 (%27,21)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Yarat\u0131c\u0131 i\u015fler, mevcut m\u00fc\u015fterilere yap\u0131lan CRM \u00e7al\u0131\u015fmalar\u0131, SEO yat\u0131r\u0131mlar\u0131 dahil de\u011fildir.<\/p>\n\n\n\n\n\n\n
2017**<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
Sosyal medya reklam yat\u0131r\u0131mlar\u0131<\/td>\n340,29 (%29,67)<\/td>\n<\/tr>\n
Mobil<\/td>\n1.093,16 (%81,89)<\/td>\n<\/tr>\n
Programatik<\/td>\n1.410,58 (%41,94)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\n<\/strong>IAB T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. Mahmut Kur\u015fun, 2017 y\u0131l\u0131n\u0131 de\u011ferlendirirken \u015funlar\u0131 s\u00f6yledi: \u201cIAB T\u00fcrkiye olarak yapt\u0131rd\u0131\u011f\u0131m\u0131z Dijitalin Ekonomiye Katk\u0131s\u0131 Ara\u015ft\u0131rmas\u0131n\u0131n verilerine g\u00f6re, 1 TL\u2019lik dijital reklam yat\u0131r\u0131m\u0131 Milli Gelire 17,2 kat olarak yans\u0131yor. Bu veriyi dikkate ald\u0131\u011f\u0131m\u0131zda y\u00fczde 15,5\u2019lik b\u00fcy\u00fcmenin hem sekt\u00f6r hem de ekonomi a\u00e7\u0131s\u0131ndan \u00f6nemi anla\u015f\u0131l\u0131yor. Bu y\u0131l ve devam\u0131nda b\u00fcy\u00fcmeyle birlikte \u00e7ok daha \u00f6nemli bir kavram g\u00fcndemimizde olacak: Dolays\u0131z Ekonomi Devrimi.<\/p>\n

Dolays\u0131z Ekonomi, sanayi devrimi ve IT devrimi kadar b\u00fcy\u00fck bir olay. Bu ekonomi sonsuz say\u0131da ma\u011faza ve raf bar\u0131nd\u0131r\u0131yor. \u00dcretim kapasitesinin de sonsuz oldu\u011fu bu ortamda diledi\u011finiz her \u015fey 7\/24 kap\u0131n\u0131za geliyor. K\u00fc\u00e7\u00fcc\u00fck i\u015fletmeler devlerle rekabet edebiliyor. Dolays\u0131z Ekonomide bulut teknolojisi, veri ve do\u011fru i\u00e7g\u00f6r\u00fc kapitalden daha \u00f6nemli ekonomik de\u011ferler olarak kabul ediliyor. Dijital reklam end\u00fcstrisi Dolays\u0131z Ekonominin tam kalbinde yer al\u0131yor ve t\u00fcm ezberleri bozan radikal bir de\u011fi\u015fimin \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc \u00fcstleniyor. Dolays\u0131z Ekonominin Dolays\u0131z Markalar\u0131n\u0131 bekleyen \u00e7ok i\u015f var. IAB olarak g\u00f6revimiz internetin ana dil oldu\u011fu bu d\u00fczende markalar\u0131n ba\u015far\u0131s\u0131na destek vermek olacak.\u201d<\/p>\n

Bol yarat\u0131c\u0131 g\u00fcnler…<\/p>\n","protected":false},"excerpt":{"rendered":"

2017 y\u0131l\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2016 y\u0131l\u0131na g\u00f6re y\u00fczde 15,5 oran\u0131nda artarak 2.163 Milyon TL\u2019ye ula\u015ft\u0131. Daha \u00f6nce payla\u015fm\u0131\u015f oldu\u011fum 2017 Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131 i\u00e7eri\u011fine bu linkten eri\u015febilirsiniz.<\/p>\n","protected":false},"author":1,"featured_media":3736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82,544,254,330,682,15],"tags":[689,691,272,690,78,298,650],"class_list":["post-3731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-internet-reklamciligi","category-mobil","category-programmatik","category-reklam","tag-2017-dijital-reklam-yatirimlari","tag-dijital-harcama","tag-dijital-reklam","tag-iab-reklam","tag-iab-turkiye","tag-internet-harcamalari","tag-programatik"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3731"}],"version-history":[{"count":4,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3731\/revisions"}],"predecessor-version":[{"id":3735,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3731\/revisions\/3735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3736"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}