{"id":3747,"date":"2018-10-12T01:49:33","date_gmt":"2018-10-12T08:49:33","guid":{"rendered":"https:\/\/www.tolgasismanoglu.com\/blog\/?p=3747"},"modified":"2024-10-23T05:37:42","modified_gmt":"2024-10-23T12:37:42","slug":"2018-ilk-yariyil-dijital-reklam-yatirimlari","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2018-ilk-yariyil-dijital-reklam-yatirimlari\/","title":{"rendered":"2018 \u0130lk Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131"},"content":{"rendered":"

2018\u2019in ilk yar\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR ilk 6 ay sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2017\u2019nin ayn\u0131 d\u00f6nemine oranla y\u00fczde 14 oran\u0131nda artarak 1.213 Milyon TL\u2019ye ula\u015ft\u0131.<\/strong><\/p>\n

Ge\u00e7en y\u0131l payla\u015fm\u0131\u015f oldu\u011fum, ‘2017 ilk yar\u0131y\u0131l dijital reklam yat\u0131r\u0131mlar\u0131’<\/a> i\u00e7eri\u011fine bu linkten ula\u015fabilirsiniz.<\/p>\n

IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re,\u00a0display reklam yat\u0131r\u0131mlar\u0131 2018\u2019nin ilk 6 ay\u0131nda y\u00fczde 14 b\u00fcy\u00fcyerek 704 milyon TL oldu. Display reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 500 milyon TL ile G\u00f6sterim ya da T\u0131klama Bazl\u0131 Reklam Yat\u0131r\u0131mlar\u0131 ald\u0131. Video reklam yat\u0131r\u0131mlar\u0131 y\u00fczde 27\u2019lik b\u00fcy\u00fcmeyle 156 milyon TL olarak ger\u00e7ekle\u015firken, Native 48 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n

\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131n\u0131 i\u00e7eren Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 444 milyon TL olurken, \u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131 55 milyon TL\u2019ye \u00e7\u0131kt\u0131. Ge\u00e7ti\u011fimiz d\u00f6nemlerde k\u00fc\u00e7\u00fclme g\u00f6zlemlenen E-posta ilk 6 ayda yakla\u015f\u0131k 3 milyon TL\u2019lik yat\u0131r\u0131mla bir \u00f6nceki d\u00f6nemle ayn\u0131 kald\u0131. Oyun \u0130\u00e7i reklamlar ise 7 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti.<\/p>\n

Mobil reklam yat\u0131r\u0131mlar\u0131 621 milyon TL olurken, 205 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan Sosyal Medya reklamlar\u0131n\u0131n %77\u2019si mobil cihazlarda yer ald\u0131. Programatik sat\u0131n alma 2018\u2019nin ilk yar\u0131s\u0131nda da art\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc ve b\u00fcy\u00fckl\u00fc\u011f\u00fc 809 milyon TL\u2019ye \u00e7\u0131kt\u0131.<\/p>\n

2018 \u0130lk Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong>\u00a0<\/strong><\/p>\n\n\n\n
Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Dijital Reklam Yat\u0131r\u0131m Toplam\u0131<\/strong><\/td>\n1.212,60* (De\u011fi\u015fim: %14)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n703.75 (%14)\u00a0 \u00a0\u00a0<\/b><\/td>\n<\/tr>\n
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n499.91<\/td>\n<\/tr>\n
Video reklam yat\u0131r\u0131mlar\u0131<\/td>\n155.61 (%27)<\/td>\n<\/tr>\n
Native<\/td>\n48.23<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n443.87<\/strong><\/td>\n<\/tr>\n
\u00dccretli s\u0131ralama yat\u0131r\u0131mlar\u0131<\/td>\n443.87<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>\n54.64<\/strong><\/td>\n<\/tr>\n
\u0130lan sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>\n54.64<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n
Di\u011ferleri<\/strong><\/td>\n10.34<\/b><\/td>\n<\/tr>\n
E-posta<\/td>\n2.98<\/td>\n<\/tr>\n
Oyun \u0130\u00e7i Reklam<\/td>\n7.36<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Yarat\u0131c\u0131 i\u015fler, mevcut m\u00fc\u015fterilere yap\u0131lan CRM \u00e7al\u0131\u015fmalar\u0131, SEO yat\u0131r\u0131mlar\u0131 dahil de\u011fildir.<\/p>\n\n\n\n\n\n\n
2017 \u0130lk Yar\u0131 Y\u0131l**<\/strong><\/td>\nMilyon TL<\/strong><\/td>\n<\/tr>\n
Sosyal medya reklam yat\u0131r\u0131mlar\u0131<\/td>\n204.68<\/td>\n<\/tr>\n
Mobil<\/td>\n621.37<\/td>\n<\/tr>\n
Programatik<\/td>\n809.27<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Sosyal Medya, Mobil ve Programatik, Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131 i\u00e7inde yer ald\u0131\u011f\u0131ndan ayr\u0131ca toplama eklenmemelidir.<\/p>\n

2018 ilk yar\u0131 dijital reklam yat\u0131r\u0131mlar\u0131n\u0131 de\u011ferlendiren IAB T\u00fcrkiye Ba\u015fkan\u0131 Dr. Mahmut Kur\u015fun,\u00a0\u201c2017\u2019de k\u00fcresel \u00f6l\u00e7ekte dijitalin televizyonu ge\u00e7erek en b\u00fcy\u00fck mecra konumuna ula\u015ft\u0131\u011f\u0131n\u0131 biliyoruz. Bu ba\u011flamda \u00fclkemizde ilk 6 ayda yine \u00e7ift haneli b\u00fcy\u00fcme elde edilmi\u015f olmas\u0131 \u00f6nemli. \u0130kinci yar\u0131da ya\u015fanan dalgalanma nedeniyle biraz yava\u015flama beklenebilir. Ancak bu t\u00fcr d\u00f6nemlerde reklam yat\u0131r\u0131m\u0131n\u0131 durdurmayan markalar\u0131n orta-uzun vadede kazan\u00e7l\u0131 olaca\u011f\u0131 bilinen bir ger\u00e7ek. Dijitalin bu bilince sahip markalar i\u00e7in ideal reklam mecras\u0131 oldu\u011fu da bir di\u011fer ger\u00e7ek. IAB T\u00fcrkiye olarak t\u00fcm markalar\u0131 veriye dayal\u0131 sat\u0131n alma yapmaya, kampanya de\u011ferlendirmelerini veriye dayand\u0131rmaya, verimli yat\u0131r\u0131m yaparak ekonomiye katk\u0131 sa\u011flamaya davet ediyoruz.\u201d<\/em>\u00a0dedi.<\/p>\n

Yarat\u0131c\u0131 g\u00fcnler… \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

2018\u2019in ilk yar\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR ilk 6 ay sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2017\u2019nin ayn\u0131 d\u00f6nemine oranla y\u00fczde 14 oran\u0131nda artarak 1.213 Milyon TL\u2019ye ula\u015ft\u0131. Ge\u00e7en y\u0131l payla\u015fm\u0131\u015f oldu\u011fum, ‘2017 ilk yar\u0131y\u0131l dijital reklam yat\u0131r\u0131mlar\u0131’ i\u00e7eri\u011fine bu linkten ula\u015fabilirsiniz. IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re,\u00a0display reklam yat\u0131r\u0131mlar\u0131 2018\u2019nin […]<\/p>\n","protected":false},"author":1,"featured_media":3753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":{"previous_score":{"desktop_score":97,"desktop_tti":"0.9\u00a0","mobile_score":74,"mobile_tti":"3.6\u00a0","date":"26.06.2023 02:21:02 am","status":"completed"},"current_score":{"desktop_score":100,"desktop_tti":"0.6\u00a0","mobile_score":95,"mobile_tti":"2.4\u00a0","date":"23.10.2024 05:38:07 am","status":"completed"}},"footnotes":""},"categories":[82,544,254,15],"tags":[693,692,591,691,272,76,78,298,346,629,650,680,637],"class_list":["post-3747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","category-dijital","category-internet-reklamciligi","category-reklam","tag-2018-dijital-reklam-yatirimlari","tag-2018-ilk-yariyil-dijital-reklam-yatirimlari","tag-ad-spend","tag-dijital-harcama","tag-dijital-reklam","tag-iab","tag-iab-turkiye","tag-internet-harcamalari","tag-mobil-2","tag-native","tag-programatik","tag-programatik-yatirim","tag-reklam"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t