{"id":3766,"date":"2019-01-14T13:38:00","date_gmt":"2019-01-14T20:38:00","guid":{"rendered":"https:\/\/www.tolgasismanoglu.com\/blog\/?p=3766"},"modified":"2024-04-14T13:40:05","modified_gmt":"2024-04-14T20:40:05","slug":"2018-dijital-reklam-yatirimlari-kapanis","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/2018-dijital-reklam-yatirimlari-kapanis\/","title":{"rendered":"2018 Dijital Reklam Yat\u0131r\u0131mlar\u0131 (Kapan\u0131\u015f)"},"content":{"rendered":"\n

2018 Dijital Reklam Yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2017\u2019ye oranla y\u00fczde 14,2 oran\u0131nda artarak 2,47 Milyar TL\u2019ye ula\u015ft\u0131.<\/strong><\/p>\n\n\n\n

IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re, display reklam yat\u0131r\u0131mlar\u0131 2018\u2019de y\u00fczde 15 b\u00fcy\u00fcyerek 1,41 milyar TL oldu. Display reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 959 milyon TL ile G\u00f6sterim ya da T\u0131klama Bazl\u0131 Reklam Yat\u0131r\u0131mlar\u0131 ald\u0131. Video reklam yat\u0131r\u0131mlar\u0131 y\u00fczde 31\u2019lik b\u00fcy\u00fcmeyle 353 milyon TL olarak ger\u00e7ekle\u015firken, Native 101 milyon TL\u2019ye ula\u015ft\u0131.<\/p>\n\n\n\n

\u00dccretli S\u0131ralama Yat\u0131r\u0131mlar\u0131n\u0131 i\u00e7eren Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 923 milyon TL olurken, \u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131 113 milyon TL\u2019ye \u00e7\u0131kt\u0131. Ge\u00e7ti\u011fimiz d\u00f6nemlerde k\u00fc\u00e7\u00fclme g\u00f6zlemlenen E-posta yakla\u015f\u0131k 5 milyon TL\u2019lik yat\u0131r\u0131mla bir \u00f6nceki d\u00f6neme g\u00f6re %3 k\u00fc\u00e7\u00fcld\u00fc. Oyun \u0130\u00e7i reklamlar ise 17 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe eri\u015fti.<\/p>\n\n\n\n

Mobil reklam yat\u0131r\u0131mlar\u0131 1,4 milyar TL olurken, 411 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan Sosyal Medya reklamlar\u0131n\u0131n %79\u2019u mobil cihazlarda yer ald\u0131. Programatik sat\u0131n alma 2018\u2019de de art\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc ve b\u00fcy\u00fckl\u00fc\u011f\u00fc 1,64 milyar TL\u2019ye \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

2018 \u0130lk Yar\u0131y\u0131l Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/p>\n\n\n\n

Format Bazl\u0131 Dijital Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>Milyon TL<\/strong><\/td><\/tr>
Display Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>703.75 (%14)<\/strong><\/td><\/tr>
G\u00f6sterim ya da t\u0131klama bazl\u0131 reklam yat\u0131r\u0131mlar\u0131<\/td>499.91<\/td><\/tr>
Video reklam yat\u0131r\u0131mlar\u0131<\/td>155.61 (%27)<\/td><\/tr>
Native<\/td>48.23<\/td><\/tr>
Dijital Reklam Yat\u0131r\u0131m Toplam\u0131<\/strong><\/td>1.212,60* (De\u011fi\u015fim: %14)<\/strong><\/td><\/tr>
<\/td><\/td><\/tr>
Arama Motoru Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/strong><\/td>443.87<\/strong><\/td><\/tr>
\u0130lan Sayfalar\u0131 Reklam Yat\u0131r\u0131mlar\u0131<\/strong><\/td>54.64<\/strong><\/td><\/tr>
<\/td><\/td><\/tr>
Di\u011ferleri<\/strong><\/td>10.34<\/strong><\/td><\/tr>
E-posta<\/td>2.98<\/td><\/tr>
Oyun \u0130\u00e7i Reklam<\/td>7.36<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

*Yarat\u0131c\u0131 i\u015fler, mevcut m\u00fc\u015fterilere yap\u0131lan CRM \u00e7al\u0131\u015fmalar\u0131, SEO yat\u0131r\u0131mlar\u0131 dahil de\u011fildir.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

2018 Dijital Reklam Yat\u0131r\u0131mlar\u0131 IAB T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131kland\u0131. IAB T\u00fcrkiye AdEx-TR sonu\u00e7lar\u0131na g\u00f6re dijital reklam yat\u0131r\u0131mlar\u0131, 2017\u2019ye oranla y\u00fczde 14,2 oran\u0131nda artarak 2,47 Milyar TL\u2019ye ula\u015ft\u0131. IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re, display reklam yat\u0131r\u0131mlar\u0131 2018\u2019de y\u00fczde 15 b\u00fcy\u00fcyerek 1,41 milyar TL oldu. Display reklamlar kategorisinde en b\u00fcy\u00fck pay\u0131 959 milyon TL ile G\u00f6sterim ya da T\u0131klama […]<\/p>\n","protected":false},"author":1,"featured_media":3840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[82],"tags":[640,272,78,641,637],"class_list":["post-3766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arastirma-veri","tag-dijital-pazarlama","tag-dijital-reklam","tag-iab-turkiye","tag-internet-reklamciligi","tag-reklam"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=3766"}],"version-history":[{"count":8,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3766\/revisions"}],"predecessor-version":[{"id":3839,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/3766\/revisions\/3839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/3840"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=3766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=3766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=3766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}