{"id":658,"date":"2011-09-26T12:17:21","date_gmt":"2011-09-26T19:17:21","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=658"},"modified":"2013-11-13T13:18:18","modified_gmt":"2013-11-13T20:18:18","slug":"ipz2011-interaktif-pazarlama-zirvesi","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/ipz2011-interaktif-pazarlama-zirvesi\/","title":{"rendered":"\u0130PZ 2011 \u0130nteraktif Pazarlama Zirvesi Ard\u0131ndan&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"\u0130PZ 2011 \u0130nteraktif Pazarlama Zirvesi\" src=\"http:\/\/farm7.static.flickr.com\/6179\/6185896901_f1f79a0a72.jpg\" alt=\"\" width=\"340\" height=\"224\" \/>Bu y\u0131l 6.s\u0131 d\u00fczenlenen ve <em>&#8220;Pazarlama Zaten \u0130nteraktiftir!<\/em>&#8221; mottosuyla yola \u00e7\u0131kan \u0130PZ 2011- \u0130nteraktif Pazarlama Zirvesi 21-22 Eyl\u00fcl tarihlerinde L\u00fctfi K\u0131rdar Uluslararas\u0131 Kongre ve Sergi Saray\u0131nda ger\u00e7ekle\u015fti. Her iki g\u00fcn\u00fcne de kat\u0131lma f\u0131rsat\u0131 buldu\u011fum bu interaktif zirvede; deneyim ya\u015fatmayan, etkile\u015fimde bulunmayan pazarlaman\u0131n art\u0131k pazarlama olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcncesi \u00f6n plandayd\u0131. Bir\u00e7ok \u015firket, y\u00fczlerce pazarlama profesyonelleri ve akademisyenler, ajanslar ve blog yazarlar\u0131 zirveye kat\u0131l\u0131m\u0131 ger\u00e7ekle\u015ftirdi. \u0130PZ&#8217;nin marka \u00f6z\u00fcnde; Trendleri belirleme, do\u011fru y\u00f6nlendirme ve kazan\u00e7 vard\u0131.<!--more--><\/p>\n<p><strong>\u0130PZ 2011<\/strong><\/p>\n<p>Zirveye gelince&#8230; Bir\u00e7ok profesyonel marka, kendi reklamlar\u0131n\u0131 pardon sunumlar\u0131n\u0131 yapt\u0131. \u00c7o\u011funlukla fuaye alan\u0131 \u00e7ok daha kalabal\u0131kt\u0131. Zirveye kat\u0131lamayanlara, online olarak sunumlar\u0131 internetten izleme f\u0131rsat\u0131 verildi. Akl\u0131mda kalan ve bana g\u00f6re en profesyonel sunum ise Avea&#8217;n\u0131n oldu. \u0130nteraktiflik mottosundaki zirvede twitter&#8217;a bakarak soru cevap yapan tek \u015firket gene Avea idi. Di\u011fer \u015firket ve sunumlarda elbet g\u00fczeldi fakat inovasyon anlam\u0131nda pek fazla bir\u015fey bana katmad\u0131 diyebilirim. Asl\u0131na bakarsan\u0131z buray\u0131 \u00f6zetlemem gerekirse; bence kesinlikle \u015firket y\u00f6neticilerine &#8220;sunum teknikleri&#8221; e\u011fitimleri verilmeli. Bu tarz b\u00fcy\u00fck ve profesyonel zirvelerde \u015firketlere kar\u015f\u0131 duyulan g\u00fcven ve duru\u015f a\u00e7\u0131s\u0131ndan bence \u00e7ok \u00f6nemli.<\/p>\n<p>Zirvede keyif alarak izledi\u011fim bir b\u00f6l\u00fcm de G\u00fcnseli \u00d6zen Ocako\u011flu&#8217;nun (Marketing T\u00fcrkiye) blog yazarlar\u0131 ile sohbet oturumu oldu. \u00c7ok daha g\u00fcncel, reklam kokmayan bir sohbet izlemek keyifliydi.<\/p>\n<p><strong>Bir Kazan\u00e7 Kap\u0131s\u0131: Facebook<\/strong><\/p>\n<p>Dillerden d\u00fc\u015fmeyen Facebook. Zirvede ba\u015far\u0131 hikayelerinde, istatistiksel bilgilerde gene hep FB vard\u0131. Online kampanyalar\u0131n ve m\u00fc\u015fteri ile etkile\u015fimin vazge\u00e7ilmezi olarak g\u00f6r\u00fclen ve \u00f6zellikle sosyal medya taraf\u0131nda bir kazan\u00e7 kap\u0131s\u0131 olan FB, \u0130PZ&#8217;nin en \u00e7ok konu\u015fulan\u0131 oldu diyebilirim. FB \u00fczerinde yap\u0131lan otomotivde sosyal medya kampanyalar\u0131, m\u00fczik ba\u015far\u0131 hikayeleri, sosyal medya ajanslar\u0131n\u0131n FB ile yat\u0131p kalkmas\u0131 ve art\u0131k insanlar\u0131n ger\u00e7ek kimliklerinin FB&#8217;a ta\u015f\u0131nmas\u0131&#8230;<\/p>\n<blockquote><p><strong>&#8220;Her 5 insandan 1&#8217;i sabah kalkt\u0131\u011f\u0131nda Facebook profiline bak\u0131yor ve ayda toplamda 700 milyar dakika FB \u00fczerinde ge\u00e7iriliyor&#8230;&#8221;<\/strong><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"\u0130PZ 2011 \u0130nteraktif Pazarlama Zirvesi\" src=\"http:\/\/farm7.static.flickr.com\/6151\/6186421390_265ba79d81.jpg\" alt=\"\" width=\"500\" height=\"282\" \/>Organizasyon i\u00e7in MMI Marketing T\u00fcrkiye&#8217;ye te\u015fekk\u00fcr ederim. Seneye \u00e7ok daha g\u00fczel, bizim bile tahmin edemedi\u011fimiz inovasyonlar ve f\u00fct\u00fcrist fikirlerle dolu bir zirvede g\u00f6r\u00fc\u015fmek \u00fczere&#8230;<\/p>\n<p>Bol yarat\u0131c\u0131 g\u00fcnler&#8230;<\/p>\n<link rel=\"publisher\" href=\"https:\/\/plus.google.com\/115418739925694469214\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Bu y\u0131l 6.s\u0131 d\u00fczenlenen ve &#8220;Pazarlama Zaten \u0130nteraktiftir!&#8221; mottosuyla yola \u00e7\u0131kan \u0130PZ 2011- \u0130nteraktif Pazarlama Zirvesi 21-22 Eyl\u00fcl tarihlerinde L\u00fctfi K\u0131rdar Uluslararas\u0131 Kongre ve Sergi Saray\u0131nda ger\u00e7ekle\u015fti. Her iki g\u00fcn\u00fcne de kat\u0131lma f\u0131rsat\u0131 buldu\u011fum bu interaktif zirvede; deneyim ya\u015fatmayan, etkile\u015fimde bulunmayan pazarlaman\u0131n art\u0131k pazarlama olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcncesi \u00f6n plandayd\u0131. Bir\u00e7ok \u015firket, y\u00fczlerce pazarlama profesyonelleri ve akademisyenler, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[54,13],"tags":[157,155,156,159,636,158],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim-seminer","category-pazarlama","tag-interaktif-pazarlama-zirvesi","tag-ipz","tag-ipz2011","tag-lutfi-kirdar","tag-pazarlama","tag-pazarlama-zaten-interaktiftir"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":26,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":2669,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/658\/revisions\/2669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/662"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}