{"id":848,"date":"2011-12-16T02:28:07","date_gmt":"2011-12-16T09:28:07","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=848"},"modified":"2013-11-11T05:24:27","modified_gmt":"2013-11-11T12:24:27","slug":"turkiyede-internet-ve-2012-ongoruleri","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/turkiyede-internet-ve-2012-ongoruleri\/","title":{"rendered":"T\u00fcrkiye&#8217;de internet ve 2012 \u00f6ng\u00f6r\u00fcleri"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"2012 internet tahminleri\" src=\"http:\/\/farm8.staticflickr.com\/7157\/6519973915_97d5487404.jpg\" alt=\"\" width=\"328\" height=\"432\" \/>G\u00fczel bir y\u0131l\u0131 geride b\u0131rakt\u0131k. 2011 reklam d\u00fcnyas\u0131nda dijitale ayr\u0131lan pay her y\u0131l oldu\u011fu gibi bu y\u0131l da artt\u0131. 2012&#8217;de bu pay daha da yukar\u0131ya \u00e7\u0131kacak. Markalar\u0131n online b\u00fct\u00e7eleri art\u0131k\u00e7a g\u00fczel projeleri daha s\u0131k\u00e7a g\u00f6r\u00fcyoruz. Hayat\u0131m\u0131zda bir Facebook ger\u00e7e\u011fi neredeyse art\u0131k her an\u0131m\u0131zda var. Di\u011fer taraftan Twitter 2011&#8217;de \u00e7ok s\u0131k\u0131 bir \u015fekilde y\u00fckseli\u015fine devam etti. TV programlar\u0131nda, dizilerde, talkshowlarda, yazar ve sanat\u00e7\u0131larda art\u0131k herkesin bir twitter&#8217;\u0131 var. Hatta g\u00fcndemi bile buradan de\u011fi\u015ftirebiliyorlar. Gizlenen ama \u00e7ok da tatl\u0131 bir takip\u00e7i yar\u0131\u015f\u0131 var.<!--more--><\/p>\n<p>Video! 2012&#8217;ye damgas\u0131n\u0131 vurabilecek kadar y\u00fckseli\u015fte olacak bir trend. Tahminim 2012 bir video y\u0131l\u0131 olacak. Sosyal medyaya gelince, \u015firketlerin sosyal medyaya ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7eleri daha yukar\u0131ya \u00e7ekecekler ve bu alanda daha aktif kat\u0131l\u0131mlar\u0131 olacak.<\/p>\n<p>Ge\u00e7enlerde twitterda g\u00fcndem olan <strong>#2012tahminleri<\/strong> ile ilgili olan t\u00fcm yorumlara bu <a title=\"2012 internet tahminleri\" href=\"https:\/\/twitter.com\/#!\/search\/%232012tahminleri\" target=\"_blank\">linkten<\/a> ula\u015fman\u0131z m\u00fcmk\u00fcn.<\/p>\n<p>A\u015fa\u011f\u0131da 2012 \u00f6ng\u00f6r\u00fcleri ile di\u011fer rakamsal bilgilere ula\u015fabilirsiniz.<\/p>\n<p><strong>2012 \u00d6ng\u00f6r\u00fcleri<\/strong><\/p>\n<ul>\n<li>2015&#8217;de Video reklam harcamalar\u0131n\u0131n 2010&#8217;a g\u00f6re 4-5 kat artaca\u011f\u0131 \u00f6ng\u00f6r\u00fclmekte.<\/li>\n<li>En b\u00fcy\u00fck oranda art\u0131\u015f beklenen online videoda, 2011&#8217;den 2012&#8217;ye ge\u00e7erken %43.1 b\u00fcy\u00fcmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/li>\n<li>eMarketer&#8217;a g\u00f6re, 2015 y\u0131l\u0131nda internet TV&#8217;den sonra en b\u00fcy\u00fck 2.nci reklam mecras\u0131 olacak.<\/li>\n<li>&#8220;Gamification&#8221; 2012&#8217;de \u00e7ok \u00f6nemli bir trend olaca\u011f\u0131 \u00f6ng\u00f6r\u00fclmekte.<\/li>\n<li>Tablet sat\u0131\u015f\u0131n\u0131n 2015&#8217;de 250 Milyon&#8217;a ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/li>\n<li>%79 oranda \u015firket \u00f6n\u00fcm\u00fczde y\u0131llarda sosyal medya yat\u0131r\u0131mlar\u0131n\u0131 artt\u0131racak.<\/li>\n<li>%52 oranda \u015firket 2012 y\u0131l\u0131nda mobil ve ak\u0131ll\u0131 telefonlar\u0131n \u00f6nemli bir trend olaca\u011f\u0131na inanmakta.<\/li>\n<li>Mobil harcamalar 2011&#8217;e g\u00f6re yakl\u0131\u015fk 2 kat artacak<\/li>\n<li>E-Ticaretin, 2012&#8217;de ciddi bir \u015fekilde b\u00fcy\u00fcyece\u011fi \u00f6ng\u00fcr\u00fclmekte. (Tahminler %50)<\/li>\n<li>eMarketer&#8217;e g\u00f6re, 2015&#8217;de (USA) internet kullan\u0131c\u0131lar\u0131n\u0131n %76&#8217;s\u0131 online video izleyecek.<\/li>\n<li>2012&#8217;de Facebook&#8217;un T\u00fcrkiye&#8217;deki reklam gelirlerinin 2 kat\u0131na \u00e7\u0131kmas\u0131 ve T\u00fcrkiye&#8217;deki ziyaret\u00e7i say\u0131s\u0131ndaki 1. ncili\u011finin devam etmesi \u00f6ng\u00f6r\u00fclmekte.<\/li>\n<li>Markalar\u0131n online b\u00fct\u00e7eleri artacak.<\/li>\n<\/ul>\n<p><strong>Rakamlarla&#8230;<\/strong><\/p>\n<ul>\n<li>T\u00fcrkiye, 30.963.100 Facebook \u00fcye say\u0131s\u0131yla d\u00fcnya s\u0131ralamas\u0131nda 6. s\u0131rada<\/li>\n<li>Ekim comScore verilerine g\u00f6re T\u00fcrkiye, Facebook&#8217;un d\u00fcnyada en y\u00fcksek eri\u015fim pay\u0131na sahip 2. \u00fclke olarak Filipinlerden hemen sonra geliyor. \u00d6zetle T\u00fcrkiye&#8217;de internete giren her 100 ki\u015fiden 93&#8217;\u00fc ayda bir kez Facebook&#8217;u ziyaret ediyor.<\/li>\n<li>comScore verilerine g\u00f6re, A\u011fustos 2011 itibari ile \u00fclkemizde 45.3 milyar dakika ge\u00e7irilmi\u015f. Bu oran\u0131n yakla\u015f\u0131k %30&#8217;unu Facebook al\u0131yor. Rakam ise 13.1 milyar dakika<\/li>\n<li>IAB verilerine g\u00f6re online al\u0131\u015fveri\u015f yapanlar\u0131n %77&#8217;si al\u0131\u015fveri\u015flerini kredi kart\u0131 ile yaparken, ikinci s\u0131ray\u0131 %19&#8217;luk bir oran ile kap\u0131da \u00f6deme al\u0131yor.<\/li>\n<li>IAB Ekim verilerine g\u00f6re, T\u00fcrkiye&#8217;de 12 milyon erkek, 9.3 kad\u0131n internet kullan\u0131c\u0131s\u0131 mevcut.<\/li>\n<li>comScore verilerine g\u00f6re, Almanya&#8217;dan sonra\u00a0Avrupa&#8217;da\u00a0en \u00e7ok video izleyen 2. \u00fclke\u00a0ki\u015fi\/ay ba\u015f\u0131na ortalama\u00a018.7 saat ile T\u00fcrkiye.<\/li>\n<li>Twitter&#8217;da g\u00fcnde ortalama 150 milyondan fazla\u00a0tweet at\u0131lmakta. (saniyede ortalama 1736 tweet)<\/li>\n<li>Facebook&#8217;da her 60 saniyede yani her 1 dakikada 510.000 yorum, 293.000 durum g\u00fcncellemesi ve 136.000 yeni foto\u011fraf y\u00fcklenmekte.<\/li>\n<li>\u0130nternet \u00fczerindeki payla\u015f\u0131m\u0131n %52&#8217;si Facebook \u00fczerinde yap\u0131lmakta.<\/li>\n<li>\u00dclkemizde 12 ya\u015f ve \u00fczeri internet kullan\u0131c\u0131s\u0131 rakam\u0131 24.7 Milyon. En yo\u011fun internet kullan\u0131c\u0131s\u0131 %26 oran ile 25-34 ya\u015f grubu al\u0131yor.<\/li>\n<li>T\u00fcrkiye&#8217;de kullan\u0131c\u0131lar haftada 10-12 saatlerini internet ba\u015f\u0131nda ge\u00e7irmekteler.<\/li>\n<li>T\u00fcrkiye&#8217;de mobil internet kullan\u0131rken TV kar\u015f\u0131s\u0131nda olanlar\u0131n oran\u0131 ise %51. (Mediascope Europe 2010)<\/li>\n<li>Her 3 \u015firketten 2&#8217;si Twitter&#8217;a pazarlama ileti\u015fimlerinde ba\u015fvuruyorlar.<\/li>\n<li>Amerika&#8217;da kullan\u0131c\u0131lar g\u00fcnde 55 dk. tabletleri ile vakit ge\u00e7iriyorlar.<\/li>\n<li>Google 2011 Zeitgeist sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye&#8217;de en h\u0131zl\u0131 y\u00fckselen aramalarda 1.ncili\u011fi &#8220;Muhte\u015fem Y\u00fczy\u0131l&#8221; al\u0131yor. D\u00fcnyadaki ilk 10 listesinin i\u00e7inde toplam 3 arama kelimesi ise; iPhone5 \/ Steve Jobs ve iPad2 almakta.<\/li>\n<\/ul>\n<p>G\u00fczel projelerle dolu, bol yarat\u0131c\u0131 g\u00fcnler&#8230;<\/p>\n<link rel=\"publisher\" href=\"https:\/\/plus.google.com\/115418739925694469214\"\/>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fczel bir y\u0131l\u0131 geride b\u0131rakt\u0131k. 2011 reklam d\u00fcnyas\u0131nda dijitale ayr\u0131lan pay her y\u0131l oldu\u011fu gibi bu y\u0131l da artt\u0131. 2012&#8217;de bu pay daha da yukar\u0131ya \u00e7\u0131kacak. Markalar\u0131n online b\u00fct\u00e7eleri art\u0131k\u00e7a g\u00fczel projeleri daha s\u0131k\u00e7a g\u00f6r\u00fcyoruz. Hayat\u0131m\u0131zda bir Facebook ger\u00e7e\u011fi neredeyse art\u0131k her an\u0131m\u0131zda var. Di\u011fer taraftan Twitter 2011&#8217;de \u00e7ok s\u0131k\u0131 bir \u015fekilde y\u00fckseli\u015fine devam etti. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[226,1,83,254,13],"tags":[199,200,203,201,202,14,205,204],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-genel","category-internet-2","category-internet-reklamciligi","category-pazarlama","tag-199","tag-2012-internet-tahminleri","tag-facebook","tag-online-pazarlama","tag-online-reklam","tag-sosyal-medya","tag-turkiyede-internet-ve-2012-ongoruleri","tag-twitter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=848"}],"version-history":[{"count":42,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":2656,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions\/2656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}