{"id":949,"date":"2012-02-23T08:57:04","date_gmt":"2012-02-23T15:57:04","guid":{"rendered":"http:\/\/www.tolgasismanoglu.com\/blog\/?p=949"},"modified":"2013-11-11T05:23:58","modified_gmt":"2013-11-11T12:23:58","slug":"mixx-awards","status":"publish","type":"post","link":"https:\/\/www.tolgasismanoglu.com\/blog\/mixx-awards\/","title":{"rendered":"Mixx Awards T\u00fcrkiye 2011 Sahipleriyle Bulu\u015ftu"},"content":{"rendered":"

\"\"\u0130nteraktif reklamc\u0131l\u0131\u011f\u0131 geli\u015ftiren ekipleri ve markalar\u0131 \u00f6d\u00fcllendiren Mixx Awards T\u00fcrkiye \u00f6d\u00fcl t\u00f6reni d\u00fcn ak\u015fam (22 \u015eubat) Ko\u00e7 M\u00fczesi’nde\u00a0ger\u00e7ekle\u015fti. Mynet’in lider destek\u00e7i rol\u00fcn\u00fc \u00fcstlendi\u011fi, ajans ve reklamverenlerin birlikte kat\u0131ld\u0131\u011f\u0131 gecenin sunuculu\u011funu Serdar Kuzulo\u011flu \u00fcstlenirken, dereceye\u00a0giren \u00e7al\u0131\u015fmalar ise yar\u0131\u015fman\u0131n Avrupa aya\u011f\u0131 olan Mixx Europe’a kat\u0131lma hakk\u0131n\u0131 kazand\u0131. IAB Amerika’n\u0131n lisans\u0131yla bu y\u0131l ikincisi d\u00fczenlenen Mixx Awards (Marketing and Interactive Excellence) dijital sekt\u00f6rdeki reklam projelerini performanslar\u0131yla birlikte de\u011ferlendiren bir yap\u0131 ile ilerliyor. Mixx’de kategoriler “tekil” ve “kampanya” olmak \u00fczere ikiye ayr\u0131l\u0131yor.<\/p>\n

<\/p>\n

Gecede, projeler marka destinasyon siteleri, rich media display reklamlar\u0131, mobil aplikasyonlar, oyunlar, interaktif videolar, online reklam filmleri, markal\u0131 i\u00e7erik, viral, ev-d\u0131\u015f\u0131 dijital, tablet uygulamalar\u0131, lokasyon-temelli reklam, sosyal medya applikasyonlar\u0131, deneysel ve yenilik\u00e7i, marka fark\u0131ndal\u0131\u011f\u0131 ve konumland\u0131rma, do\u011frudan pazarlama, \u00fcr\u00fcn lansman\u0131, \u00e7apraz mecra entegrasyonu, dijital entegrasyon, mobil medya kampanyalar, oyunlar sosyal Pazarlama, B2B, kar amac\u0131 g\u00fctmeyen\/kamu hizmetleri, arama motoru olmak \u00fczere 23 farkl\u0131 kategoride alt\u0131n, g\u00fcm\u00fc\u015f ve bronz Mixx ile \u00f6d\u00fcllendirildi.<\/p>\n

Mixx Awards, interaktif pazarlama reklamlar\u0131n\u0131 stratejiden yarat\u0131c\u0131 \u00e7al\u0131\u015fmaya ve uygulamaya, medya planlamas\u0131ndan entegrasyona, verimlilikten yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcne (ROI) kadar t\u00fcm katmanlar\u0131yla de\u011ferlendiren tek yar\u0131\u015fma \u00f6zelli\u011fi ile \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

K\u0131sa K\u0131sa…
\n<\/strong>– Geceye 338 ki\u015fi kat\u0131ld\u0131.
\n– AB T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ahmet Pura, 2015 y\u0131l\u0131 i\u00e7in reklam yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 5 milyar dolar olmas\u0131n\u0131, dijital pazarlama ileti\u015fiminin bunun i\u00e7inde yakla\u015f\u0131k 750 milyon dolarl\u0131k bir hacme ula\u015fmas\u0131n\u0131 beklediklerini dile getirdi.
\n– Wanda Digital toplam 8 \u00f6d\u00fcl ile geceden koli ile ayr\u0131ld\u0131 \ud83d\ude42
\n– 2011 y\u0131l\u0131n\u0131n en iyi kampanyas\u0131 \u00f6d\u00fcl\u00fcn\u00fc “Doritos Akademi” kampanyas\u0131yla Frito Lay –\u00a0Tribal DDB \u0130stanbul \/ Medina Turgul DDB’nin oldu.
\n– T\u00fcrkiye; \u00c7in ve Hindistan’dan sonra en h\u0131zl\u0131 geli\u015fen 3. \u00fclke.<\/p>\n

\"\"<\/p>\n

ve \u00d6d\u00fcller…<\/span><\/strong><\/p>\n

Marka Destinasyon Siteleri
\n<\/strong>Alt\u0131n Mixx<\/em> Efes Pilsen- C-Section
\nG\u00fcm\u00fc\u015f Mixx<\/em> Frito Lay\u00a0– Tribal DDB \u0130stanbul \/ Medina Turgul DDB
\nBronz Mixx<\/em> Unilever\u00a0– Mobilera<\/p>\n

\n
\n
\n
\n

Rich Media Display Reklamlar\u0131
\n<\/strong>Alt\u0131n Mixx <\/em>\u0130\u015f Bankas\u0131\u00a0– Medina Turgul DDB \/ Carat
\nG\u00fcm\u00fc\u015f Mixx<\/em> Frito Lay\u00a0– Tribal DDB \u0130stanbul \/ Medina Turgul DDB
\nBronz Mixx<\/em> Turkcell\u00a0– Pure Agency<\/p>\n

Mobil Aplikasyonlar
\n<\/strong>Alt\u0131n Mixx <\/em>Domino\u2019s Pizza\u00a0– Magiclick
\nG\u00fcm\u00fc\u015f Mixx <\/em>Nokia\u00a0– Carat<\/p>\n

Oyunlar
\n<\/strong>Alt\u0131n Mixx <\/em>Akbank A.\u015e.\u00a0– 41? 29!
\nG\u00fcm\u00fc\u015f Mixx <\/em>Yap\u0131 Kredi\u00a0– Magiclick
\nBronz Mixx <\/em>\u00dclker\u00a0– 41? 29!<\/p>\n

\u0130nteraktif Videolar, Online Reklam Filmleri
\n<\/strong>Alt\u0131n Mixx<\/em> Ford Otosan\u00a0– OgilvyOne
\nG\u00fcm\u00fc\u015f Mixx<\/em> Ruffles En Kestirme\u00a0– Wanda Digital
\nBronz Mixx <\/em>Vodafone –\u00a0C-Section
\nBronz Mixx<\/em> Allianz\u00a0– Pure Agency<\/p>\n

Markal\u0131 \u0130\u00e7erik
\n<\/strong>Alt\u0131n Mixx <\/em>Ford Otosan\u00a0– OgilvyOne
\nG\u00fcm\u00fc\u015f Mixx<\/em> Unilever\u00a0– Project House
\nBronz Mixx<\/em> Ford Otosan\u00a0– OgilvyOne<\/p>\n

Viral
\n<\/strong>Alt\u0131n Mixx<\/em> Rocco Rocconnect\u00a0– Wanda Digital
\nG\u00fcm\u00fc\u015f Mixx <\/em>Frito Lay\u00a0– Tribal DDB \u0130stanbul \/ Medina Turgul DDB
\nBronz Mixx <\/em>Renault Mais\u00a0– 41? 29!<\/p>\n

Ev D\u0131\u015f\u0131 Dijital
\n<\/strong>Alt\u0131n Mixx<\/em> Doritos Fritos\u00a0– Tribal DDB \u0130stanbul \/ Mobi Wan
\nG\u00fcm\u00fc\u015f Mixx <\/em>Nestl\u00e9 \u00c7ikolata Chocolike\u00a0– Wanda Digital
\nBronz Mixx<\/em> S\u00fcta\u015f\u00a0– Outeractive Media<\/p>\n

Tablet Uygulamalar\u0131
\n<\/strong>Alt\u0131n Mixx<\/em> Akbank\u00a0– Mobilera
\nG\u00fcm\u00fc\u015f Mixx <\/em>\u0130\u015f Bankas\u0131\u00a0– Medina Turgul DDB \/ Manadigital
\nBronz Mixx<\/em> Vodafone\u00a0– OMD<\/p>\n

Lokasyon Temelli Reklam
\n<\/strong>Alt\u0131n Mixx <\/em>Greenpeace Akdeniz\u00a0– V for Viral
\nG\u00fcm\u00fc\u015f Mixx<\/em> Turkcell\u00a0– Mindshare<\/p>\n

Sosyal Medya Aplikasyonlar\u0131
\n<\/strong>Alt\u0131n Mixx <\/em>Unilever -Mobilera
\nG\u00fcm\u00fc\u015f Mixx <\/em>Avon T\u00fcrkiye\u00a0– Digital Youth
\nBronz Mixx <\/em>Rocco Rocconnect\u00a0– Wanda Digital<\/p>\n

Deneysel ve Yenilik\u00e7i
\n<\/strong>Alt\u0131n Mixx<\/em> Nestl\u00e9 \u00c7ikolata Chocolike\u00a0– Wanda Digital
\nG\u00fcm\u00fc\u015f Mixx <\/em>Philips TV\u00a0– Carat
\nBronz Mixx <\/em>Efes Pilsen\u00a0– C-Section
\nBronz Mixx <\/em>S\u00fcta\u015f\u00a0– Outeractive Media<\/p>\n

Marka Fark\u0131ndal\u0131\u011f\u0131 ve Konumland\u0131rma
\n<\/strong>Alt\u0131n Mixx <\/em>\u0130stanbul Bilgi \u00dcniversitesi\u00a0– Project House
\nG\u00fcm\u00fc\u015f Mixx <\/em>Turkcell\u00a0– Mindshare
\nBronz Mixx<\/em> Turkcell\u00a0– Pure Agency<\/p>\n

Do\u011frudan Pazarlama
\n<\/strong>Alt\u0131n Mixx<\/em> Sprite\u00a0– C-Section \/ Ogilvy & Mather
\nG\u00fcm\u00fc\u015f Mixx <\/em>Greenpeace Akdeniz\u00a0– V for Viral
\nBronz Mixx <\/em>Unilever\u00a0– 41? 29!<\/p>\n

\u00dcr\u00fcn Lansman\u0131
\n<\/strong>Alt\u0131n Mixx <\/em>Kraft Foods\u00a0– Project House
\nG\u00fcm\u00fc\u015f Mixx\u00a0<\/em>Frito Lay\u00a0– OMD
\nBronz Mixx<\/em> Mey \u0130\u00e7ki –\u00a041? 29!<\/p>\n

\u00c7apraz Medya Entegrasyonu
\n<\/strong>Alt\u0131n Mixx <\/em>Frito Lay\u00a0– Tribal DDB \u0130stanbul \/ Medina Turgul DDB
\nG\u00fcm\u00fc\u015f Mixx<\/em> Turkcell\u00a0– Mindshare
\nBronz Mixx<\/em> Turkcell\u00a0– Manajans \/ Thompson<\/p>\n

Dijital Entegrasyon
\n<\/strong>Alt\u0131n Mixx<\/em>\u00a0Coca Cola\u00a0– C-Section
\nG\u00fcm\u00fc\u015f Mixx<\/em> Danone\u00a0– Magiclick
\nBronz Mixx<\/em> Ruffles En Kestirme\u00a0– Wanda Digital<\/p>\n

Mobil Medya Kampanyalar\u0131
\n<\/strong>Alt\u0131n Mixx<\/em> Rocco Rocconnect\u00a0– Mobi Wan
\nG\u00fcm\u00fc\u015f Mixx<\/em> \u0130stanbul Shopping Fest\u00a0– Boom Digital Nation<\/p>\n

Sosyal Pazarlama
\n<\/strong>Alt\u0131n Mixx <\/em>Efes Pilsen\u00a0– C-Section
\nG\u00fcm\u00fc\u015f Mixx<\/em> Ford Otosan\u00a0– OgilvyOne
\nBronz Mixx<\/em> Nestl\u00e9\u00a0– Project House
\nBronz Mixx<\/em> Finansbank – Magiclick<\/p>\n

B2B
\n<\/strong>Alt\u0131n Mixx<\/em> T\u00fcrkiye \u0130\u015f Bankas\u0131\u00a0– Magiclick<\/p>\n

Kar Amac\u0131 G\u00fctmeyen \/ Kamu Hizmetleri
\n<\/strong>Alt\u0131n Mixx<\/em> Greenpeace Akdeniz\u00a0– V for Viral
\nG\u00fcm\u00fc\u015f Mixx<\/em> Amnesty International\u00a0– Grey
\nBronz Mixx<\/em> TOFD\u00a0– 8bitiz<\/p>\n

Arama Motoru
\n<\/strong>Alt\u0131n Mixx <\/em>Tatil Sepeti\u00a0– ROILAB
\nG\u00fcm\u00fc\u015f Mixx<\/em> Pizza Restaurantlar\u0131 A.\u015e.\u00a0– Ping
\nBronz Mixx<\/em> Tchibo T\u00fcrkiye\u00a0– iProspect<\/p>\n

Y\u0131l\u0131n Kampanyas\u0131
\n<\/strong>Frito Lay<\/em>\u00a0– Tribal DDB \u0130stanbul \/ Medina Turgul DDB
\nDijital sekt\u00f6r ile u\u011fra\u015fan bir\u00e7ok profesyonelin bulu\u015ftu\u011fu bu tarz organizasyonlar\u0131n artmas\u0131 dile\u011fiyle, bol yarat\u0131c\u0131 g\u00fcnler…<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\"\"<\/p>\n\n","protected":false},"excerpt":{"rendered":"

\u0130nteraktif reklamc\u0131l\u0131\u011f\u0131 geli\u015ftiren ekipleri ve markalar\u0131 \u00f6d\u00fcllendiren Mixx Awards T\u00fcrkiye \u00f6d\u00fcl t\u00f6reni d\u00fcn ak\u015fam (22 \u015eubat) Ko\u00e7 M\u00fczesi’nde\u00a0ger\u00e7ekle\u015fti. Mynet’in lider destek\u00e7i rol\u00fcn\u00fc \u00fcstlendi\u011fi, ajans ve reklamverenlerin birlikte kat\u0131ld\u0131\u011f\u0131 gecenin sunuculu\u011funu Serdar Kuzulo\u011flu \u00fcstlenirken, dereceye\u00a0giren \u00e7al\u0131\u015fmalar ise yar\u0131\u015fman\u0131n Avrupa aya\u011f\u0131 olan Mixx Europe’a kat\u0131lma hakk\u0131n\u0131 kazand\u0131. IAB Amerika’n\u0131n lisans\u0131yla bu y\u0131l ikincisi d\u00fczenlenen Mixx Awards (Marketing […]<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[226,83,254],"tags":[640,78,227,223,224,14,225],"class_list":["post-949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-internet-2","category-internet-reklamciligi","tag-dijital-pazarlama","tag-iab-turkiye","tag-marketing-and-interactive-excellence","tag-mixx-awards","tag-mynet","tag-sosyal-medya","tag-yaraticilik"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/comments?post=949"}],"version-history":[{"count":33,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/949\/revisions"}],"predecessor-version":[{"id":2650,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/posts\/949\/revisions\/2650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media\/951"}],"wp:attachment":[{"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/media?parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/categories?post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tolgasismanoglu.com\/blog\/wp-json\/wp\/v2\/tags?post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}